Movie Theater Owners Want Shorter Trailers, Because They're Looking Out for Moviegoers (Wink, Wink)
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Movie Theater Owners Want Shorter Trailers, Because They're Looking Out for Moviegoers (Wink, Wink)

By Dustin Rowles | Trade News | May 30, 2013 | Comments ()


According to THR (via Vulture), the National Association of Theater Owners is pushing for new rules to shorten the length of the trailers that play before movies to two minutes, which is shorter than the two and a half minutes currently recommended. The studios are apparently displeased about this because they need two and a half minutes in order to properly spoil and entire movie's plot.

Theater owners, on the other hand, are responding to the desires of their patrons, who are claiming that movie trailers give too much of the movie away. Would that mean that shorter trailers would result in less time devoted to trailers before the movie plays? No, of course not, silly! It would mean that theater owners could run more trailers in a shorter period of time, which means more $$$$ for theater owners.

But on the bright side, more trailers means there'd be an ever greater opportunity to see the trailer for Grown Ups 2 every time you go to the movies. EVERYONE WINS. Except the moviegoer, of course, but who gives a sh*t about them? They don't make movies; they just pay for them.

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Comments Are Welcome, Bigots and Trolls Are Not

  • junierizzle

    I love trailers. It's not enough to just get an idea of what the movie is about. 30 mins or Less for example, I couldn't wait to see it when I read about it. On paper it looked awesome. Plus I loved Zombieland.Then I saw the trailer and whomp whomp. Sometimes trailers show you enough to stay away.

  • googergieger

    Growing up, you used to rush to the movie theater to catch the previews before the movies. Nowadays, it's all shit.

  • Mr_Zito

    I always loved going to the theater, but now, I don't know if they are actually putting more trailers on or if they are longer, but lately when the actual movie starts I'm kind of tired, I've had enough and just want to go home.

  • Arran

    I kinda like trailers. Make shorter movies*.

    *Obviously this is a dumb blanket statement, but I've seen a LOT of movies in the past couple of years that stretched over two hours without coming close to justifying their running time. Sure, Lincoln needed some room to breathe. But Iron Man 3 didn't.

  • Irina

    Amen brotha.

  • Sara_Tonin00

    I don't think the theater owners want to run more movie trailers. I think the theater owners want less time taken up with trailers, so they can maybe squeeze in one more showing per theater per day. Which actually would make them money.

  • toblerone

    I have no problem with trailers, it's the f*cking commercials and in theater entertainment programing I HATE.

  • BlackRabbit

    Actually I like trailers. It gives me more time to get to the theater if I'm running behind.

  • John G.

    I think you may have it wrong here, Dustin.

    NATO is an organization of theater owners, not movie studio owners. The movie studios make money off of box office. The theater owners make money off of concessions and theater advertising. They make no extra money if they show more movie previews. But if they can sell more ad time, they can potentially make good money.

    They either run a slide show ad space for local businesses before the show, or they'll have an ad reel that features upcoming tv shows mixed with ads for coke. Then the movie starts and you'll have several more ads for coke, then the army. I've seen a few car commercials added here lately. That's big money, because it's a captive audience. Unlike TV, there's no DVR at the movie theater.

    I think this is the same old battle between theater owners and studio owners that has gone on since monopoly laws forced them to be owned by separate entities back in the 1948..

  • NateMan

    I can't get behind shorter trailers. They're often so much more entertaining than the movies they're promoting.

  • bleujayone

    I would rather watch actual movie trailers than the tsunami of regular television ads they insist on playing the screen before a movie nowadays. They advertise everything from cars, to beauty products, banks, phones and well anything you'd see on TV....but BIGGER and LOUDER!!!!

    As for movie trailers, Hollywood needs to rediscover the art of the teaser trailer. There was a time when trailers had little to no footage from the movie. I would rather the movie be anti-climactic from the build-up the trailer has. That's the whole point to a trailer; to pique interest and get people in to watch it. After that it's the movie's job to get people to come back and have them tell their friends to do the same. If the trailer tells the entire story, what's the point? We not supposed to have closure in the trailer- we need a cliffhanger than makes us want to see it resolved. You don't need 2 1/2 minutes to pull that off. You can do it in 30 seconds if you know what you're doing.

    Alfred Hitchcock's trailer on Psycho was just him walking around the Bates Motel set as though it were a cleaned up crime scene. He gave several false starts about the plot and just encouraged people to see it for themselves. They even had a campaign that said no one would be allowed in the theater once it started. It made people want to see what happened- because they didn't know.

    Trailers should not be a 2 minute summary of the movie and quite honestly, if a studio can sum up the entire movie's arc and present the movie's only good lines and jokes in that length of time, maybe they should reconsider beefing up the scripts.

  • I'm all good with trailers. What I don't like are the trailer length commercials from Coke, Pepsi, et al that theaters squeeze in during trailer time. That's sounds like what this is all about. Advertisers don't want to make odd length ads

  • Mrs. Julien

    I like that in the header photo Kevin James is doing the male equivalent of a woman's "towel around my waist to hide my thighs" manoeuvre.

  • Rochelle

    I'm always in favor of Kevin James hiding his moobs.

  • Mrcreosote

    In a world.....where an oppressed populace is forced to watch horrible trailers for even worse movies.....a crime is committed against humanity.....a sequal to a movie made purely for cash and vanity......and the audience does something unthinkable......this summer watch in Adam Sandler is covered in "Stop it Sandler-the Final Chapter"

  • TherecanbeonlyoneAdmin

    Why does Hollywood and the movie entertainment machine even try to spin shit any more? We all know what they're doing and why their doing it. I move that anyone involved with the movie making or viewing process, upon releasing any sort of statement about the changes being made for our benefit, be required to preface said statement with the following:

    "Ladies and gentlemen, please open your mouths as wide as you can so that we may drop our balls into your esophagus with a minimum of effort."

    Then continue on with the rest of their bullshit.

  • zeke_the_pig

    All trailers should go drown in a bog. All I ask is maybe a title card with the film name on it, who's directing and writing it, who's in it, and a brief synopsis that isn't in written in studio-wank-jargon. That's plenty enough to decide what to go see. As it is, I have to time my pre-drinking way, way too carefully so that I end up walking into the screen just as the trailers are ending. Frankly, it's exhausting.

  • Basement Boy

    Also exhausting is the "covering your eyes and mentally going 'la la la la la I CAN"T HEAR YOU'" technique that I use during trailers (when I actually bother to go to a theater)...

  • Mrs. Julien

    Which basement are you in, Boy? Is it TK's? Should we send help and distractionary whisky?

  • zeke_the_pig

    TK would never allow such a blatant coded cry for help as a disqus name

  • Mrs. Julien

    And that's why you are a commenting deity. If anyone ever requires proof just point them right there.

  • zeke_the_pig

    You make this pig blush. Either that or it's the sunstroke. No wait, I live in London, it's you.

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