Movie Theater Owners Want Shorter Trailers, Because They're Looking Out for Moviegoers (Wink, Wink)
Theater owners, on the other hand, are responding to the desires of their patrons, who are claiming that movie trailers give too much of the movie away. Would that mean that shorter trailers would result in less time devoted to trailers before the movie plays? No, of course not, silly! It would mean that theater owners could run more trailers in a shorter period of time, which means more $$$$ for theater owners.
But on the bright side, more trailers means there'd be an ever greater opportunity to see the trailer for Grown Ups 2 every time you go to the movies. EVERYONE WINS. Except the moviegoer, of course, but who gives a sh*t about them? They don't make movies; they just pay for them.