Meet the New Voice of the Modern Woman
Will Ferrell is now in the lady business. It was announced today that his production company, Gary Sanchez Productions (named after the fictional Paraguayan entrepreneur and financier Gary Sanchez) will be starting a new female-centric film and television division.
Gary Sanchez Productions, which Ferrell heads up along with Adam McKay and Chris Henchy, has produced some big hits and some big misses over the last seven years, but they also founded Funny or Die, so I think they’re coming out ahead.
The new division will be called Gloria Sanchez Productions, named after Gary’s equally fictional step-granddaughter, and will be spearheaded by Jessica Elbaum. Elbaum has been with Gary Sanchez for years, working her way up from Will Ferrell’s assistant (a job I assume entails a lot of moustache-wrangling) to executive producer.
The lady-led entertainment business has been booming the last few years, with major deals coming to Zooey Deschanel, Amy Poehler, Tina Fey and the like. It’s good to see that dudes are getting in on the action as well. Good for Will Ferrell for using his comedy status to get more funny women on big and small screens.