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Get Ready For The New MCU: Mattel Cinematic Universe

By Jodi Smith | Industry | September 6, 2018 |

By Jodi Smith | Industry | September 6, 2018 |


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If you thought Hasbro making movies (Battleship, 40,000 Transformer trilogies) was bad, get ready for Mattel to bring Hot Wheels: 2 Small 2 Leave on the Stairs to the big screen. Yes, the same company that brought you the flop Max Steel in 2016 has decided to restart its failed movie foray. The difference is that this time they’re letting other studios bankroll and produce alongside their head producer Robbie Brenner — an Oscar winner (Dallas Buyers Club).

So what does this mean? It means that the Barbie movie at Sony that’s been pushed back to 2020 from a 2018 release is still in play. You might remember that Amy Schumer was set to star in the live-action film back in 2017 but dropped out in March of that same year. Now Anne Hathaway — another Oscar winner — is attached to the movie with the following plot:

In it, the main character gets kicked out of Barbieland for not being perfect enough and lands in a real-world adventure.- via Variety

Honestly, the union of toy icon and movie studios creating live-action movies could go one of two ways: Pixar or Woody Woodpecker. If Mattel wants to grab some of that sweet Transformers money, it is more likely they’ll go more action and suggestive than family and lessons with their films. The short plot out for the Barbie movie could go in either direction, making me wonder which other toy lines might be getting movies and how they might be portrayed. So what exactly could be coming to a theater near you soon?

Polly Pocket

She’s a small plastic doll whose home is in one of many small items that will fit into a pocket — allegedly. Polly already got an animated movie in 2006 and a new series this year.

Monster High

Monster High is a line of dolls that boast the lineage of famous monsters. Draculaura is the daughter of Dracula, Clawdeen Wolf the daughter of the Wolfman, Frankie Stein…you get it. The dolls are already the animated stars of a few feature-length movies available on Netflix. These dolls have the advantage of a backstory that could easily make it into a possibly successful live-action movie.

Power Wheels

You know what these are and I think we both know they could go the way of a kid-friendly Transformers movie.

Ever After High

Similar to Monster High, these dolls are all the offspring of fairy tale characters. Also like Monster High, they already have their own animated five season series on Netflix.

Ghost Fightin’ Treasure Hunters

This one is a board game:

All players work as a team to escape from the house with all 8 Treasure Jewels before 6 of the rooms become haunted. Moving with skill and strategy through rooms and hallways, you’ll be picking up and dropping off Treasure Jewels. If there’s a ghost in the room, you have to fight it and collaborate with your teammates, and sometimes you’ll have to fight Ghosts and Hauntings even while you’re carrying treasure!

Rock ‘Em Sock ‘Em Robots

We already got this and it was called Real Steel.

Magic 8 Ball

Mattel could take this one the horror route or kid-friendly with some sort of spell unleashed upon someone, forcing them to make choices with the shake of the ball. Either murder or good life lessons would ensue. Possibly both!



Jodi Smith is the Associate Trade News Editor at Pajiba. You can email her or follow her on Twitter.



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