Kevin Smith Takes a Implicit Dig at Zach Braff's Kickstarter Campaign
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Kevin Smith Takes an Implicit Dig at Zach Braff's Kickstarter Campaign

By Dustin Rowles | Trade News | May 16, 2013 | Comments ()


Let's stir the sh*t some more, shall we? We've talked at length about Zach Braff's Kickstarter campaign, which has crossed the $2.6 million mark, and how does he reward us? BY CASTING JOSH GAD IN HIS MOVIE.


Anyway, I'd actually started to come around to Braff's side of the equation a little bit, if only because he was spending so much time defending his Kickstarter that I thought he probably earned a $20 donation or so in man hours defending himself, even if the more he spoke, the douchier he often sounded (there's a part of me that really likes Zach Braff, until he starts talking about how awesome and groundbreaking he is).

Anyway, it also turns out that the $2.6 million wasn't enough, and Zach Braff has also secured gap financing (in the form of a loan) for foreign distribution rights, which is fine. He disclosed upfront that he would be seeking additional funding.

The turning point for me, however, was when Kickstarter got involved, and noted just how many more projects that Zach Braff's project, and the Veronica Mars movie got funded. It brought more attention to Kickstarter, and as a result, the people who donated to those movies also began donating to other projects, and not in small numbers.

The Veronica Mars and Zach Braff projects have brought tens of thousands of new people to Kickstarter. 63% of those people had never backed a project before. Thousands of them have since gone on to back other projects, with more than $400,000 pledged to 2,200 projects so far. Nearly 40% of that has gone to other film projects.

And with that, I was on board, not necessarily for Braff, but because there was an unexpected benefit to others. Hooray!

And then Kevin Smith came out and talked about why he wouldn't be using Kickstarter to fund Clerks 3, the script of which he finished earlier this week.

"We nearly Kickstarted the budget back in November," explained Smith. "But now I'm feeling like that's not fair to real indie filmmakers who need the help. Unlike back when I made CLERKS in '91, I've GOT access to money now - so I should use that money and not suck any loot out of the crowd-funding marketplace that might otherwise go to some first-timer who can really use it."

And now, ironically, I feel like Smith is not necessarily in the wrong, but is failing to mention the unintended benefits. I'm not saying that Smith should do a Kickstarter to fund Clerks 3, but I am saying that he and his nerd legion could bring a lot of cash to a lot of worthy projects, if they only had the impetus to join Kickstarter.

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Comments Are Welcome, Bigots and Trolls Are Not

  • Louis FromBarcelona

    Maybe, thanks to 'fake indie filmmakers' such as Braff, 'real' ones will get their projects kickstarted far easier...

  • Nicole

    Can we shut up about the Kickstarter thing already? Who cares. Donate or don't. It doesn't matter.

  • kirbyjay

    Pajiba is not the "who cares" site. That would be Yahoo. Sorry you were given the wrong directions. Pajibans care about EVERYTHING, good or bad, right or wrong, fat or thin, beautiful or ugly, trashy or elegant, and boobs....always boobs!

  • John W

    It's amazing the amount of fuss a movie no one will likely see is generating.

  • Mr_Zito

    What's bugging me the most about those things is that these kinds of nonsense fan-started crowdfunding stuff are beginning to appear:

    I didn't even know Young Justice was a thing!

  • TMP311

    If indie-turned-Hollywood filmmakers want their nerd legions to support up-and-coming indie filmmakers by way of Kickstarter, perhaps they themselves should just join, support some indie movies they want to see made, and suggest said legions do the same.

  • Xtacle Steve

    Does Kevin Smith exclusively wear giant hockey jerseys because he really loves hockey? Or is it the only thing that fits him and he's too proud to make a transition to a moo-moo?

  • Strand

    You're forgetting his jorts.

    If I remember right, dude's been kicked off planes on account of his weight. Short of a muu-muu, I'm not sure what else will fit.

  • Sara_Tonin00

    Hockey jersey muu-muus would be aMAZing.

    Let's not forget how much money Kickstarter makes in the process here - 3% of what's donated - so there is definitely incentive for them to encourage/defend big budget acts using it. We're not looking at an altruism party here.

  • chump

    It's a moo moo. Dude is uber fat.

  • John G.

    So how does this square with the Kevin Smith hate generated over his demand that unfavorable critics pay for his movies? Do they cancel each other out?

  • kirbyjay

    JD is joy. Braff is a douche.
    Hyde is cool. Masterson is a douche
    Kramer is a hipster doofus. Richards is a douche
    See what I'm getting at here....

  • Some Guy

    Kramer is THE hipster doofus. All lines of Hipster can be genealogically traced back to him.

  • Pants-are-a-must

    Kickstarter is a popularity contest, one in which indie filmmakers don't stand a lot of chance to begin with. Then again, indie filmmakers probably wouldn't aim for several millions of dollars in budget either.

  • Some Guy

    I don't know if that is necessarily true. We've already seen that scores more people have signed on to donate not just to Braff, but to other things as well. As far as true indi-filmmakers are concerned, any Kickstarter publicity is good publicity.

    I just have a hard time believing that someone will go to Kickstarter, scroll through it, and just donate to Braff because they liked Scrubs.

    Some might, sure, but if it brings in ten people to donate elsewhere that wouldn't have been there before then all can benefit.

  • So. Braff asks people to help fund his project, and they do willingly. What a douche! The government MAKES us fund their projects, and they treat us like douches. Something's wrong here.

  • No one said the government was innocent either.

  • My point was that who cares that Braff is asking regular people for money to fund something even though he has his own money or access to it elsewhere. Average people fund everything.

  • zeke_the_pig

    +1 for the last line alone

  • zeke_the_pig

    I think I'm getting so sick of hearing about this shit now that I'm gonna START to KICK anyone who talks about it.


  • I'mNotTheGreatest

    As a gamer and a movie..r I've been sick of Kickstarter ever since Tim Schafer made it popular last year

  • Mrs. Julien
  • zeke_the_pig

    I love you

  • Erin Bilyeu

    We're ignoring here, of course, that the world does not need a Clerks 3?

  • I'd still rather watch that than whatever whiny hipster bullshit Braff comes up with.

  • Mrs. Julien

    I'm going to be democratic and not watch either of them.

  • Wōđanaz Óðinn

    I couldn't find the link to the kickstarter that will make this not happen?
    I am desperate to contribute a large chunk of my savings. For the good of humanity and all that.

  • zeke_the_pig

    Forget just this project. After all the press this shit is getting let's make an opposite to all of Kickstarter.
    Call it Knockdowner.
    I'm well up for crowd-sourcing dream crushing. Let's start a Kickstarter to fund a Knockdowner and then bask.

  • If those projects are actually worth a damn, they'll still make their money regardless of whether or not they catch some accidental splashback from a shameless celebrity hustle. I mean, I always thought that that was kind of the whole point of 'crowd-sourcing.'

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