Worst. Heterosexual. Ever.
Although, let's be fair. That's less gay than it is humiliating.
Anyway, because the man is unbelievably secure in his masculinity, he's also gearing up to star in Avon Man, which is what it wounds like. Written by Kevin Bisch (Hitch), Avon Man is about a small-town used car salesman who gets laid off from his job and turns to selling cosmetics. When things for the town get dicey, he then recruits the locale's male members into Avon Men.
I like the guy's chutzpah. You certainly don't see Christian Bale mixing up his John Connor roles with musicals and comedies that call his sexuality into question.