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Insane in the Membrane

By Cindy Davis | Posted Under Trade News | Comments (27)



Custom_Home_Theater_4.jpg

Would you pay $20.00 to $30.00 to watch a movie in your home within thirty days of its theatrical release? If you nodded your head, is you crazy?

According to The Wall Street Journal, Time Warner Cable, Inc. has pitched just such an idea to some major Hollywood studios. “Home theater on demand” could theoretically be in place by 2011, becoming be a threat to theater owners, since the normal window of time between theater and DVD releases would be changed. Currently, that cushion keeps the sale of DVDs from affecting box office receipts. Now I’ll concede that I love the availability of IFC movies being released On Demand the same day as theaters through my cable company, but I pay nothing near $20.00 to watch a film at home - nor would I.

I do understand that studios are looking for a solution to piracy issues, but theater owners and premium channels with deals already in place are likely to put up a fight. What say you all?









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Comments

I think I would. I was actually just saying to someone the other day that I am too busy most days to cut 4 hours out of my day to see a movie, because of travel and parking and all that in LA.

Posted by: The Lola Monster at May 24, 2010 5:10 PM

I love going out to the theater, but if I had a TV and sound system that gave a sufficient experience, this seems like a fairly viable option.

As far as the benefits go, particularly keep in mind that $20 to $30 for your home viewing means that you can plop down as many people in front of the TV at once as can fit in your living room. If there are two or more people watching, financially you can come out at least even or ahead on the deal very quickly.

Posted by: DarthCorleone at May 24, 2010 5:26 PM

I wouldn't pay that kind of money for myself, but if there was a movie that several friends or family wanted to watch I could definitely see doing this. Especially kiddie flicks--the amount of money we end up spending to take four or five kids to a movie and get them all overpriced snacks and drinks gets obscene. They can sit in my living room and eat microwave popcorn. Builds character!

Posted by: Flo at May 24, 2010 5:26 PM

I think this is a great idea if you can market it people who have home theatres, families, college kids (off-campus), yadda yadda EVERYONE.

Uber-quickie math;

Family of 4 = 4 tickets
4 tickes x $10 = $40
Treats to get them to shut their little twatwaffle mouths = $25 (conservative)

Home Theatre on Demand wins.

The only problem with this is that surely they're going to limit what you can see. I can't imagine taking a summer blockbuster and allowing it on demand 2 months afterward; Hollywood would be too scared no one is going to park their butts into actual seats.

However, you'd hafta do the math to figure out how much of that $10-15 that people pay at the theatre makes it back to the actual movie company.

Posted by: D-Day at May 24, 2010 5:38 PM

This reminds me of when my grandpops was the first person to get a TV.

He filled his living room with benches and charged admission.

Be prepared for the beginning of the mini neighborhood theater/brew pub.

Posted by: BWeaves at May 24, 2010 5:39 PM

All highly illegal, of course.

Posted by: BWeaves at May 24, 2010 5:39 PM

Yeah...at first I thought this was outrageous, but the truth is that the difference between taking 2 people to the theater and taking....4 or 5 is pretty huge. And it would definitely make up the costs--plus you can make 50 cent bags of popcorn and canned soda and you're done. And if you already had a giant TV, why not?

I wouldn't do it NOW but I'd consider it later on.

Posted by: figgy at May 24, 2010 5:42 PM

Absolutely not. I already balk at paying $14 to see one at a theater. Why wouldn't I just wait for it to come out on DVD, like I already do? hen I can rent it for a few bucks or put it on my Netflix queue. Do I miss the giant screen and surround sound? Sure, but who the hell can afford it? and then of course we get back to the age-old argument wherein I'd rather give that up for floors that aren't sticky and a quieter atmosphere anyway.

I don't understand why theater owners keep raising ticket prices and then being all sad that people don't come to movies anymore.

Posted by: Anna von Beaversmack at May 24, 2010 5:54 PM

As is, I don't go out to theaters more than once every few months. As the price of one theatrical viewing begins to rival the cost of buying the DVD and watching it whenever I please without strangers performing various unsavory acts behind me, children crying in front of me, and soda remnants cementing me to my seat, I just don't see the point. Few options out there will sway me from using Netflix for 99% of my movie viewing.

Although, this comment does come from one of the major contributing factors to a local theater placing a limit on container size for fifty cent bring-your-own-bucket popcorn night. A small trashcan is basically a bucket, right? I'm frugal, damn it!

I would only consider buying into such insanity in one of two cases: movies I'm very eager to see but can't readily find through other avenues (back in the small town Midwest, Jeunet flicks were always impossible to find) and movies I'm far too ashamed to watch publicly but would otherwise see in theaters (like Human Centipede).

Posted by: thenchonto at May 24, 2010 5:56 PM

I would. In november I moved in a small town where the only movie theater that is near my new home only shows the french versions (and of course the french movies do not show there---this is quebec for ya!!!!), my first language is french but I absolutely hate dubbed movies! I already missed Avatar (it probably is shit but that movie was made to watch on a big screen!!!!!!), Iron Man 2 and Robin Hood and this summer I'll miss Inception and Salt and that pisses me off! I am drawing the line at Batman played by Christian Bale -- there is no fucking way that I am not seeing those movies on a big screen! No fucking way!

Posted by: Nancy at May 24, 2010 6:09 PM

I guess if I was comfortable charging my friends to come watch a movie at my house I would be willing to pay twenty to thirty dollars dollars for a movie. But I don't want to charge my friends so I don't think I'll avail myself of that option, should it become available. I have both a second run theater (three bucks, baby) and a drive through in my community, so I can go see a movie pretty damn cheap, even factoring in snacks which I honestly almost never buy. Yay for big purses!

I do see it being a viable option for families with kids. Or, as someone mentioned, it could most def work in a dorm setting. But other than that? Not so much.

Posted by: mandasarah at May 24, 2010 6:25 PM

It makes sense when you really think about it, for those who have invested in a top of the line system it would be a good use instead of buying $60 blue ray you are going to watch once.

Posted by: supergwarr at May 24, 2010 6:25 PM

I would pay $20-$30 to watch a movie in a theater where everyone was there to shut the fuck up and watch the movie.

Posted by: laredo at May 24, 2010 6:53 PM

So for $25, I could have some friends over and watch Ironman 2 in the comfort of my own home on the HD TV. You get to watch it with beer and without stupid high school kids.

Or, for $25 you can screen the new Shrek movie at your kids next play date for three or four rugrats.

It works on economies of scale. Once you have enough people it is cheaper to watch it on demand (and with current prices, 3-4 is enough).

Then again, hold your breath for a couple months and you can buy it for that price.

Posted by: Yossarian at May 24, 2010 7:45 PM

Financials aside, this is worth it just so you don't have to sit in front of or behind the passive soccer mom and her screaming kids/the pervert/the guy who is too cool for every scene and MUST make sure his date knows/the couple who is groping (please note, I do not mind this couple unless they're fatties)/tall people/flatulent people/teenagers/TK...

The list is endless. Because I have to tell you, four out of the last five movies I've gone to see, I've had to (politely) ask someone to be quiet so I can enjoy the movie.

"Oh Em Gee, Debbie just called! She doesn't know we're seeing Iron Man 2!"
"Miss, can you please be quiet? We're trying to watch the movie."

"Heh, that hat looks stupid on Johnny Depp. This movie sucks!"
"Sir, my fiance' and I are trying to enjoy the movie. Do you mind?"

"Mommy what is wrong with that man's face?"
"He was burnt in a fire, you little fuck, and he terrorizes bad children in their dreams! HAHAHA! Now Shh!"

Yeah, I'm not going to miss the theatre.

Posted by: superasente at May 24, 2010 7:51 PM

I'm well aware of all the theater pitfalls, and as it is, I save the experience for when there's something I really need to see "big", or when I just need to get out of the house by myself.

But why wouldn't I just wait for PPV or DVD as usual, as opposed to paying that much to see a film a bit earlier?

Posted by: Cindy at May 24, 2010 7:58 PM

Eh... by the time we pay for tickets, sodas, popocorn, my Junior Mints (because I NEED MY MINTS) and the damn babysitter, we're looking at $100 bucks for three hours. Yeah, bitches. One hundred dollars. This is why we don't do movies that often. Quite frankly, I can wait 3 months. There hasn't been anything in the last 10 years that I couldn't wait to watch, sorry.

Posted by: courtney at May 24, 2010 8:37 PM

I paid 18.25 to see Shrek in IMAX 3D this weekend. Got the perfect seat then had to move because some family wanted to park their stroller in the handicap spot. I then got stuck behind the Dugard family, and I swear every single one of the kids had a cold.

So would I like to sit in my recliner drink my beverage of choice and not have to deal with the other people, you betcha. I'm pretty sure my friends would help pay for the movie.

Sadly, Shrek reminded me why I don't go to the movies anymore, and why I wait until Netflix to have it.

Posted by: DoubleH at May 24, 2010 8:55 PM

My viewing conditions at home exceed many theaters in my area. Not in total space of course, but in comfort for sure, image fidelity (I take my theater equipment seriously), and the food is better.

I'd only do such a thing rarely, but if the image quality was really pristine, I'd seriously think about it.

-Frob

Posted by: frobme at May 24, 2010 10:12 PM

Be prepared for the beginning of the mini neighborhood theater/brew pub.

Posted by: BWeaves at May 24, 2010 5:39 PM
---
YESSSSSS!!!!

Come to think of it ... what would there be to stop brewpubs and other bars from paying the $20, charging $1 admission and showing the movie to hundreds of people at a time, on a dozen HD screens?

Posted by: , at May 24, 2010 10:36 PM

Not worth it for me. The theatre screen is BIIIIIG and my TV is... well, still decently big, but even if it filled up my entire wall, it still wouldn't be as big as the theatre's screen.

So if I'm going to watch something at home, I'll just wait a few months and rent it on Netflix for the same monthly flat fee. That $30 for one movie on PPV is like 3 months worth of Netflix movies, and that includes an UNLIMITED number of instant viewings. So uh... yeah.

Maybe if you live in a movie theatre or something, or have a gigantic personal theatre (and I am not impressed by home projectors that take up the wall since that's still not as big as the theatre screen; we'd have to be talking about projecting the image on, like, the side of a building or something) it would make sense. Otherwise, just rent it later. Or buy it. Then you can have MULTIPLE SHOWINGS ANYTIME YOU WANT FOR NO ADDED COST. Ooh. Aah.

Posted by: Nat Kittyface at May 24, 2010 11:43 PM

Jesus people. I watch movies the same day they come out in cinemas online. I only go to the movies if I really want to see a film on the big screen, otherwise, I cheat.

Posted by: DeistBrawler at May 25, 2010 12:20 AM

So this biggest reason for participating in this that I can see based on the posts here is that we as a society have degenerated into uncivil, obnoxious assholes in the theaters who can't manage to behave our collective selves even when we've invested money in it.

Whatever happened to sitting down, shutting up, leaving the kids at home with the sitter if the movie is too late and inappropriate and throwing the noisy pricks out who can't keep quiet?

Why the hell should I have to retreat further into my home and pay even more money to do so because we can't give ushers the authority to crack fucktard theater monkeys in the back of their skulls with a 18-inch steel Mag-Lite when they act up? Fuck it, give me free admission and popcorn and for the duration of the movie I'll gladly be the theater's enforcer myself.

Posted by: bleujayone at May 25, 2010 12:22 AM

I love you, bleujayone. Just a little.

Maybe this sort of thing would be good for cinema? Maybe, if all the fucktards and their crotch fruit are at home watching on their 50inch plasmas instead, they won't be pissing me off at the cinema? You know, turn 'going to the movies' back into something special? That'd be nice.

Then again, I know what this really means for me: the 'eventually' home theatre system the ITGeek has been planning for the past three years is going to be even more insane. .

Posted by: ScienceGeek at May 25, 2010 12:54 AM

I say it costs roughly $20 to take the SO to the theater, which still has somewhat better sound and a more immersive experience than almost all home theaters out there, plus you get points for "going out." So basically this will do at best zero to combat the issue of people thinking that theater prices are an outrage and deciding instead to find pirated copies of things online. You don't understand, movie houses, we resent the fact that we are charged an arm and a leg for a viewing that costs you next to nothing (I realize that the production of the movie is what we're paying for, but that cost is distant to us as the consumer). Furthermore it feels less like theft when you're not depriving anyone else of what you're taking. The way to combat this is by streamlining distribution and making it cheaper to view your product. If it costs me $5.00 or less to watch a movie that I can download in a reasonable timeframe, I start to feel like a jerk for trying to skirt the system. I want to support the people that entertain me well, but when I'm gambling $20 and up that a one-time viewing that takes hours of my life will be entertaining, I start to resent your model.

Posted by: Eep at May 25, 2010 10:31 AM

Theatrical movies already have a variable pricing model, and for the most part it is a good one. Ticket prices decline over time, First run movies command a higher ticker price but then it trickles down to $5 and 'dollar movies' (although most of those are creeping up to $2).

This makes perfect sense if new movies are priced at $20 - $30 and then they decrease to $10 - $15 when a film is nearing the DVD release. Once it is out on DVD, a price of $3 - $5 makes more sense (similar to rentals or the current pay-per-view new releases)

You can watch in the comfort of your own home and make your own food or snacks without having to sneak around. You can drink booze and you can get frisky with your significant other if the movie is boring without grossing out strangers and risking putting on a show for video surveillance guys.

It would also be a great thing for indie, art house, and foreign films that struggle to get a wide release. My town may not be cool enough to get films like "Exit Through the Gift Shop", "Micmacs", or "Perrier's Bounty". This way I can have access to good movies during their theatrical run and the filmakers can have access to a new revenue source with low distribution costs. It would be a huge win for independent & foreign films if it happened (I think IFC already has something similar in place through various cable providers).

Unlike the 3D & IMAX premiums this is actually a good thing. It's a logical step for the industry to take as technology makes high quality video-on-demand available. The pricing sounds about right so that filmmakers won't have to worry about killing their own theatrical releases and maybe they can cut into a little bit of the "steal it from bit torrent" crowed and the "wait for it on DVD" market.

Posted by: Yossarian at May 25, 2010 11:19 AM

Goddamn right I would pay $20 to watch at my house instead of dealing with a room full of assholes while trying to enjoy a film.

That's still cheaper than it is to get tickets for the wife and I, anyway.

Bring this shit the fuck on.

Posted by: Seany D at May 25, 2010 11:47 AM