If You Were on the Fence About Seeing "The Dark Knight Rises," This Trailer Ought to ... Wait? Why Would You Be on the Fence?
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If You Were on the Fence About Seeing The Dark Knight Rises, This New Trailer Ought to ... Wait? Why Would You Be on the Fence?

By Dustin Rowles | Trade News | June 19, 2012 | Comments ()


I've said it before, but being on the marketing team behind The Dark Knight Rises is basically the most useless job in the world. It's like being a Wal-Mart greeter: You're not convincing anyone of seeing a movie they've already planned to see. You're basically waving at people as they walk in. Warner Brothers could flood the market with marketing, but it's not really going to push the needle. Other than making people aware of the release date, The Dark Knight Rises sells itself. You could run an ad of a guy holding a poster board that said, "The Dark Knight Rises opens on July 20th," and the movie would still make $600 million.

You know who is not going to see The Dark Knight Rises? Dead people. And if they're recently dead enough, they may find a way.

All the same, there is a new full-length trailer, and it is fantastic. If I were you, though, I'd avoid it. Save as much mystery as possible for the theater-going experience.

(via Slashfilm)

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Comments Are Welcome, Bigots and Trolls Are Not

  • Neoprod

    That trailer should win an award for best score....made the hair on my arms stand up.

  • bbmcrae

    I didn't realize you could state a cranky, irritating, super-narrow-niche, "trying to show how above it all I am while still reading the article and watching the damn trailer, even though it apparently contradicts all of my tastes and the fundamental essence of my character" opinion about this fantastic trailer, but - thanks for proving me wrong, sour, superior fun-sappers of the internets!

  • David Sorenson

    I still think that Bane sounds like Zoidberg.

  • Eve

    "I still think that Bane sounds like Zoidberg."

    Which is still an improvement over sounding like the adults from Peanuts cartoons.

    Eh, this new trailer still bores me to tears.

  • bbmcrae

    "Hooray, I'm helping!"

  • Great. Now when I get lynched for laughing during an opening weekend showing, I'm blaming you for putting that in my head, Sorenson.

  • David Sorenson


  • BWeaves

    Nope. I have no interest in seeing this. It's all explosions. BORING

  • Green Lantern


    A) As you say, pretty much everyone's going to see the movie anyway so watching the trailer probably won't hurt.

    B) I kinda wish I'd have taken your advice and NOT watched that trailer. Oh it was interesting, but it opened parts of the movie I kinda wished it hadn't yet.

    C) Screw you. I mean that with love, man.

  • I want to watch it, but don't want to watch it. I want to go into the movie knowing as little as possible. Which is really hard to do at this point, but aside from the trailer before "The Avengers", I've stayed away. JUST GET HERE ALREADY, MOVIE.

  • DarthCorleone

    I'm picturing some studio exec over at Marvel or Disney barking at his underlings that they are not allowed to see The Dark Knight on opening weekend so as to put a dent in the competition's box office total. One of those underlings loves Batman and is on the fence.

  • Sara_Tonin00

    Oooh...I see kindred spirits here. I won't be likely to see this movie in the theaters as a) I am not currently dating a boy and b) I don't have the interest in making THIS one of the 6 or so movies I see in any given year.

    "Dark Knight" was tedious. It had great mood & action for most of the first 2 hours, and then it attempted to beat me over the head with purportedly deep thoughts and philosophy and stuff.

  • DeistBrawler

    You just annoyed a lot of nerd females by saying the only reason you would see this movie is if you were dating a boy.

  • Sara_Tonin00

    *I* am not seeing this movie because I'm not dating a boy. I'm not speaking for other female nerds. I happen to be one, just not of the comic book persuasion.

  • Mrs. Julien

    I'm not on the fence. I've taken a side. The side farthest away from these movies. My delicaticitude flowerihood makes them unpalatable for me. LOOK! Humanity is vile! Repeat for 97.6% of movie. Look! They aren't entirely unredeemable after all. Aaand credits.

  • Jezzer

    Batman's really overrated, anyway. I'd say his parents were pretty bloody well avenged by now and it's time for a new hobby.

  • Eve

    Totally agree with you.

  • bleujayone

    I'm gonna nitpick for a moment; Alfred Pennyworth doesn't directly address Bruce as "Master Wayne". It's always been "Master Bruce" and that's only as a sort of pet name because he was his surrogate father after Bruce lost his parents. "Master" is an English honorific usually reserved for a title when referring to a young boy. The fact is that if Alfred were only his butler then he'd address him as "Mister Wayne" as an adult. "Master Bruce" was his way of calling him "son"even after he outgrew the title. It's the little details that rub me wrong when missed.

  • pissant

    If I were you, though, I’d avoid it. Save as much mystery as possible for the theater-going experience.

    That's pretty much how I feel. I was debating whether to watch that 30-second TV spot y'all linked to yesterday. It's one month away. I'll wait.

  • anon

    I'm not so much on the fence, because I will be going to see it. But somewhat begrudgingly, because I just don't give a crap about this movie whatsoever.

  • Fredo

    Is it just me or is Bane becoming more comprehensible?

  • DeistBrawler

    They heard a lot of arguments that people couldn't understand him when the first round of trailers came out. I have no doubt they corrected that.

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