If You Can Name the Other Woman in the New ARTHUR Poster, You Win +15 Hipster Points
Ask yourself this? Why would the main love interest in Arthur be missing from previous iterations of the movie poster and all but absent from the trailer? Why? Because you might get the idea that it's a decent movie. Because the main love interest is a brilliant actress and screenwriter in her own right, largely associated with mumblecore, who A.O. Scott suggested might be "the definitive screen actress of her generation." Why is "the definitive screen actress of her generation" missing from most of the promotional materials for Arthur?
You know how to kill interest in studio comedy for most Americans? Mention mumblecore.
Don't worry, though. I very much doubt she'll make Arthur any better.