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I Think I Can, I Think I Can

By Cindy Davis | Posted Under Trade News | Comments (24)



Super8Cap.jpg

Really, J.J.? Just how dumb do you think we are?

In his first interview to discuss the super-secret details of his upcoming film Super 8, the “fidgeting” and “conflicted” filmmaker pretended he was Snow White’s friends: Bashful and his lesser known cousin, Coy. It was surely a coincidence that this interview appeared in print the same day a new teaser aired during the Super Bowl.

Poor Abrams and his friend and producer Steven Spielberg, could only convince that teensy, little movie studio, Paramount Pictures to distribute the film and I suppose we should all be worried that it won’t make a penny. According to J.J., “…I feel we need a little bit of a coming-out party because we are up against massive franchises and brands and most people don’t know what ‘Super 8′ means. We’re a complete anomaly in a summer of huge films … and we don’t want to be so silent or coy that people don’t care or don’t hear about it.”

Yes, J.J. we are all a bunch of ignoramuses out here. We’ve never heard of you or “Lost” or Star Trek or “Alias” or “Fringe” or Cloverfield; never mind fancy movie camera film. We don’t know who this Spielberg guy is, so why do you even keep mentioning his name? And I mean, a science fiction movie in the middle of summer? That sounds so strange and technical — will we have to think a lot? I don’t know how you’ll get people into the theaters to watch your little film. What a risk taker you are!

For those of you too overcome by the thought of having to click on a link to read the whole interview and the big “secrets” revealed, here’s a summary: Super 8 is a story about a group of kids who want to make a zombie movie using their Super 8 camera (link included — for the stupid). While out filming, they witness a horrific train accident and… emerging from the wreckage, something inhuman. Super 8 is purported to have a bit of a Stand by Me, coming-of-age vibe, mixed with science fiction and special effects gobbledeegookery. The little filmmaker that could hopes we will manage to discover his quiet movie among the BIG SUMMER BLOCKBUSTERS.

“We have such a challenge on this movie,” Abrams said. “Yes we’ve got Steven’s name on it and my name on it — for what that’s worth — but we’ve got no famous super-hero, we’ve got no pre-existing franchise or sequel, it’s not starring anyone you’ve heard of before. There’s no book, there’s no toy, there’s no comic book. There’s nothing. I don’t have anything; I don’t even have a board game, that’s how bad it is. But I think we have a very good movie.”

For those of you who abstained from the Super Bowl or haven’t seen TK’s Trailer Round-up, here are two very understated Super 8 clips:

Super 8 stars Elle Fanning, Kyle Chandler and Amanda Michalka and it hits theaters June 10, 2011, but good luck finding that sucker.









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Comments

Cindy, you know I love every caustic word you write, but the entire time I was reading this my brain was shouting "KYLECHANDLERKYLECHANDLERKYLECHANDLER!"

Posted by: coveredinbees at February 7, 2011 5:07 PM

He's got a point - I refuse to watch Schindler's List until they come up with a decent toy or board game.

Posted by: Pat C. at February 7, 2011 5:21 PM

Super 8 is going up against Captain America and Green Lantern, fro crying out loud! Of course its the underdog! You guys really don't realize that?

Posted by: martin at February 7, 2011 5:24 PM

“We have such a challenge on this movie,” Abrams said. “Yes we’ve got Steven’s name on it and my name on it — for what that’s worth — but we’ve got no famous super-hero, we’ve got no pre-existing franchise or sequel, it’s not starring anyone you’ve heard of before. There’s no book, there’s no toy, there’s no comic book. There’s nothing. I don’t have anything; I don’t even have a board game, that’s how bad it is. But I think we have a very good movie.”

sadly, he has a point in his concern. to a degree. having sci-fi + spielberg ,ight trump all that. but people only go to so many flics and box office reciepts suggest people get dragged along by their sense of the familiar. not to movies they've heard almost nothing about and don't know what to expect.

why do you think producers like sequels and franchises? they get rich because we are stupid, not because they are.

Posted by: idleprimate at February 7, 2011 5:36 PM

it's sad, the challenge he says is there, used to be a challenge almost all films faced and now very few do.

Posted by: idleprimate at February 7, 2011 5:38 PM

Eh. I still think it's got the underdog position against the other summer movies. It's definitely flown under the radar in comparison compared to the other summer movies. I only heard about it because they practically filmed the whole damn thing in my backyard.

I'm still really bummed I didn't get cast as an extra for this, but I guess there were no minorities in Ohio back then.

Posted by: Kazza at February 7, 2011 5:40 PM

Maybe someone here can answer this query that just came to mind.
I know a McGuffin is a generic, interchangeable object or force that drives the action of the story. However, this doesn't seem to apply to living beings, and J.J. Abrams seems to have made his career off of walking/talking McGuffins. It doesn't feel right to call them that, though.
Is there a term for a living, generic, interchangeable thing that drives the action of the story?

Posted by: Jim Doggie at February 7, 2011 5:44 PM

"We have such a challenge on this movie,” Abrams said. “Yes we’ve got Steven’s name on it and my name on it — for what that’s worth — but we’ve got no famous super-hero, we’ve got no pre-existing franchise or sequel, it’s not starring anyone you’ve heard of before. There’s no book, there’s no toy, there’s no comic book. There’s nothing. I don’t have anything; I don’t even have a board game, that’s how bad it is. But I think we have a very good movie.”

Do I have to pull this guy into Business 101? Know what business you're in. JJ, you make movies. If you want to change out to mass market toys or board games please step aside.

And for god's sake, stop the gee wilikers stuff. You sound like an idiot...as Cindy so aptly points out.

Posted by: sittingpat at February 7, 2011 5:58 PM

I have to agree with idle, as absurd as what he's saying is it's true. You are relating what he says to what you know about movies however you fail to realise most movie going people are idiots. They don't know directors, producers or writers, and even if they did they don't care; they care about stars, explosions and like watching something they've watched before(e.g. transformers).

Posted by: feelsgoodman at February 7, 2011 6:03 PM

Yeah FUCK Jack-off Abrams, call me when they film a documentary of him not surviving an encounter with a wood-chipper.

Posted by: BarbadoSlim at February 7, 2011 6:17 PM

I think Abrams is right, to an extent, that his movie has to gain much more footing in the public's collective conscious in order to break through from Marvel's slate, Green Lantern, and Harry Potter 7.2. Even discounting the source comic (because very few have read it and the trailers don't advertise it), at least Cowboys & Aliens has an easily understandable premise and a title that everyone gets -- whether it interests them or not. Heck, even Battle: Los Angeles is a clearcut alien invasion flick. Before you posted the synopsis here, I had no clue what Super 8 was about.

Granted, he could be completely wrong and his and Spielberg's names might be all the movie needs to be a massive hit. It may even be possible that, with all the franchises coming out this summer, people seek out something (vaguely) different. I doubt Super 8 will be a failure, is what I mean, so I see your point. But it's looking a big summer of big movies, and I can't help but think if Abrams came out full of chutzpah and pride, you'd rag on him for that, too.

Posted by: RobP at February 7, 2011 6:22 PM

Methinks that JJ Abrams has a catching case of the GOOP.

Posted by: noodlestein at February 7, 2011 6:25 PM

@Jim Doggie: I think the term "cypher" might apply, but that character is usually more for the protagonist(s) to have someone to bounce off of (no matter the scenario) than an actual plot mover.

Actually, now that I think on it, depending on the writer, you might be thinking of the word "villain".

Posted by: RobP at February 7, 2011 6:26 PM

there have been so many posts today giving me excuses to talk about friday night lights!

coach taylor!

kyle chandler!

LOVE

Posted by: the chaplain at February 7, 2011 6:46 PM

Super 8 had me at "JJ Abrams".
Then Sunday, seeing Kyle Chandler in that Superbowl ad... well, i needed a towel.

Posted by: Scott at February 7, 2011 10:52 PM

I could perhaps be interested in Super 8 if I knew what it was about...or at least knew it was the first original idea Mr. Abrams has had in a long time.

Posted by: Fredo at February 7, 2011 11:19 PM

But will this film have Odette Yustman?

Please let there be Yustman!

JJ, HEY! JJ! Gimme some more Yustman, pleeeeeeeeeease!

Me like her act!

Ooh, he card read good!

Posted by: zeke the pig at February 8, 2011 4:54 AM

Is this movie about giant bed bugs?

Posted by: Dignle Berry at February 8, 2011 7:48 AM

I'm done with Abrams. I almost made it though Felicity. God help me, I watched all of Alias. I over-invested myself in the other show which will not be named. I'm done. "Fool me once, shame on [pause] shame on you. Fool me [pause] you can't get fooled again." Ya know?

Posted by: Scully at February 8, 2011 8:41 AM

I think that they developed a new supper antibiotic for that, noodlestein. It's in a very convenient suppository form.

Posted by: admin at February 8, 2011 9:14 AM

"Fool me once, shame on [pause] shame on you. Fool me [pause] you can't get fooled again." Ya know?

Posted by: Scully at February 8, 2011 8:41 AM

---------------

Clearly you misunderestimate JJ...

Posted by: zeke the pig at February 8, 2011 9:38 AM

What are you saying Cindy? That someone who works in Hollywood is coming across as insincere and phony?

In the name of Julia Roberts smile, I'm shocked, shocked I tell you...

Posted by: John W at February 8, 2011 10:25 AM

"He's got a point - I refuse to watch Schindler's List until they come up with a decent toy or board game."
- Posted by: Pat C

I bought the tie in game when Schindler's List was released, and it blew donkey balls. A notebook and a pencil? What the fuck?

Posted by: Groundloop at February 8, 2011 11:35 AM

The second trailer makes it seem like they're aiming to make another (louder more explosion filled) E.T, and I'd actually really enjoy that. But the first trailer reminds me more of a horror movie, like Cloverfield. And that would suck.

Posted by: crabtree at February 8, 2011 2:23 PM