Hermione Just Stole All Your Sh*t: The Red Band This Is the End Trailer Will Take an Ax to Your Face

By Dustin Rowles | Industry | April 2, 2013 | Comments ()

By Dustin Rowles | Industry | April 2, 2013 |

I was pretty skeptical of This Is the End, an apocalyptic comedy that features EVERYONE playing themselves (Rogen, Franco, Jonah Hill, Michael Cera, Craig Robinson, Aziz, McBride, Krumholtz) because I'd become kind of weary of the Apatow crowd. But you know what? The Seth Rogen/Evan Goldberg written and directed film looks fun as hell, and you can't really beat Emma Watson showing up to your house with an axe and screaming, "I'm not fucking around."

It still opens against Man of Steel in an already crowded summer marketplace, so I'm skeptical of the box-office prospects, but I'm going to enjoy the hell out of it.

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