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Girl Ghostbusters Means Girl-Centric Ghostbusters Toys!

By Kristy Puchko | Trade News | June 15, 2015 | Comments ()

By Kristy Puchko | Trade News | June 15, 2015 |


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The female-fronted Ghostbusters just keeps giving and giving. First, we got director Paul Feig, whose been tearing it up with Bridesmaids, The Heat and now the insanely funny Spy. Then came an all-female cast of some of our favorite funny-women, Kristen Wiig, Melissa McCarthy, Leslie Jones, Kate McKinnon and Cecily Strong. Next they announced their Janine is no less than crazy hunky Thor. Now: we get girl toys!

For years, fans have been lamenting the lack of female representation in Marvel merchandising. But Sony’s not going to make the mistake of overlooking a similar demand for girl-targeted Ghostbusters toys. In an interview with License Magazine (via IGN) Greg Economos, Senior Vice President of Sony’s Global Consumer Products, declared: “Ghostbusters is a big role-play brand, and whether the leads are male or female, 8-year-old boys are still going to want to capture ghosts. Having female leads includes girls in that too.”

We suspect their will be some gender neurtral proton packs and kiddie cosplay outfits. (Hopefully some in adult sizes too.) But one new addition intended for the girls sure to geek out over the new branch of this franchise are Ghostbusters fashion dolls. Which is cool. We love the idea of Melissa McCarthy kicking it alongside Barbie. But let’s hope we get some action figures too, because let us not forget they need not be boys only.

All the same, this is exciting news. A studio is finally getting that their movies—and by extension their merchandizing—can have both broad and niche appeal. Meaning, we can get out Ecto-1 playsets, but also a Kate McKinnon doll complete with ectoplasm covered speedsuit.

Ghostbusters will hit theaters July 22, 2016. So just in time for waterguns that look like proton blasters, right?

Kristy Puchko is saving shelf-space for a complete set of Ghostbusters fashion dolls.


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