jon_favreau_iron_.jpg
The First Official Image from Iron Man 2

OMG! This Passes as News! / Dustin Rowles

Trade News | May 1, 2009 | Comments (23)

Courtesy of USA Today, Jon Favreau has released the first official image from Iron Man 2 and, for some reason, this passes as breaking news in the movie blogging world. Look around — all your favorite movie blogs are posting this picture. Why? Because we’re apparently marketing whores. Why spend $3 million on a Super Bowl spot when every fucking pop-culture blog in America is going to post your benign, meaningless photo from the set?

But hey! It’s Iron Man 2, and we’re all erect for it, aren’t we? Favreau even made a completely meaningless statement. Let’s salivate over it, why don’t we? “How many superheroes are open about their true identities?” he asks. “We wanted to play with that idea. But it obviously has consequences — in his relationships, on the team. There are a lot of areas we can explore.”

Oh wow! What could that possibly mean? I’ll let you folks do the heavy dissecting. I think it means, “We’re trying to get Fandango to start selling advance tickets one year in advance.”

Favreau also says, “It’s never easy with summer movies, but we’re trying to keep as much a surprise as possible.” Really? Here’s an idea: Don’t release an image from the set every other day. You don’t have to put out stuff just to keep us interested while you’re filming. We’re going to see the film. Everybody is going to see the film. It’s fucking Iron Man 2. Unless, of course, you give away the entire movie before its release, over a year from now.

Here’s that image. Take it to bed with you tonight. Fondle yourselves to fruition. And then sleep with it under your pillow.


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Comments

Totally agree with all your points but I like the release of the picture because man, RDJ is smokin' hot. Will take pic to bed with me tonight. Thx!

Posted by: Zeta at May 1, 2009 9:04 AM

Well I'm hard.

Posted by: twig at May 1, 2009 9:10 AM

You know why his quote is interesting?

"But it obviously has consequences — in his relationships, on the team."

AVENGERS, ASSEMBLE!

That's why.

Posted by: TK at May 1, 2009 9:18 AM

I will just meekly say I haven't seen the first one yet...

Posted by: Carrie at May 1, 2009 9:20 AM

Only one year to wait, only one year to wait, only one year to wait.

It’s Iron Man 2, and we’re all erect for it, aren’t we?

I'm assuming that a pre-existing condition still counts as a yes?

Posted by: branded at May 1, 2009 9:30 AM

I are not erect.

But RDJ is kind of cute.

Posted by: Cindy at May 1, 2009 9:37 AM

OK, don't hit me or anything, but I kind of sort of thought the first one was on the dull side. There were parts that entertained me, but I found myself bored for most of the film. I did see it only a few days after I gave birth, though, so it may be that my hormones were so far out of whack that it could have been the best move ever and I would have rather taken a nap.

Posted by: Kolby at May 1, 2009 9:41 AM

I'm siding with Kolby. I thought it was alright and better than your average super hero film - which admittedly isn't saying much - but not much more than that....

Posted by: Alex the not so odd at May 1, 2009 9:45 AM

they made an iron man movie?

Posted by: gp at May 1, 2009 9:48 AM

Oh COOL. RDJ is the sex and look how adorably tousled he is in this! Im hard for this movie. HARD. Like Granite.
A fucking YEAR though?? Jesus christ...i spose it will have to do. Fuckers.

Posted by: Nadine at May 1, 2009 9:48 AM

bwuh, what'd you say Dustin? There was eye-candy on the page.

Posted by: Vi at May 1, 2009 9:52 AM

Thank you Kolby - and no, it wasn't the birthing.

Posted by: Cindy at May 1, 2009 9:54 AM

Wow! Look at all the Ironman suits in the background.

Left to right:

Pewter football suit
Silver disco suit
Burgundy boxing suit
Cabernet gay bar suit

Posted by: BWeaves at May 1, 2009 10:03 AM

I want that computer screen like whoah, and I want to use it while sitting on Robert Downey Jr's lap.

Posted by: benjamin at May 1, 2009 10:05 AM

As Rowles said, if you want to keep it a secret, quit publicizing it.

I don't know about the rest of you, but the older I get the less I want to know about a movie before I see it. A friend and I were so ape-shit over the new Star Wars flicks, especially the Attack of the Clomes, we knew the whole freaking movie via internet spoilers before we saw it. Needless to say, it made the whole experience suck (of course it might have been simply because the movie simply sucked, but that's another conversation). I think if you dug the first Iron Man, stick your head in the sand any time Iron Man II is mentioned and you'll be better off for it.

Posted by: B-Unit at May 1, 2009 10:06 AM

I'm with you B-weaves... where's all the mystery when you've seen all of the on-set pictures from gossip sites, and with the trailers all spelling it out for you. I remeber watching the trailer for Castaway and seeing Tom Hanks' character hug his wife on the tarmac or something. Watching the movie, nothing like that happens before he leaves on his flight... so I was left concluding "I guess he makes it back" 20 minutes in.
Bah humbug!

Posted by: missh at May 1, 2009 10:12 AM

Kolby - I was forced to see the first one (outnumbered while stranded at a mall the afternoon before a friend's wedding) and was so bored by it.

Posted by: samantha t at May 1, 2009 10:28 AM

Oh look! A totally arbitrary picture! Quick, make wild speculations about it before the inevitable backlash occurs!

That being said, I'm looking forward to Iron Man II, and RDJ is absolutely fucking SMOKIN'.

Posted by: Jeremy Feist at May 1, 2009 10:30 AM

regarless of how much we may not agree with the shameless PR, i for one agree that it will lead to the eventual downfall of the industry, but it does serve a purpose. releasing tidbits of information can at least stem the tide of people trying to leak important polt lines and twists. even if it is only arbitrary establishing shots, it at least gives the masses something without them going looking themselves.

Posted by: boblabla at May 1, 2009 1:22 PM

oh...i forgot to mention, Robert Downy Jr is one of those guys that could walk up to you, drop his pants, pull out his cock, tell you to suck it, and you would probably thank him for the opportunity.....he could even make it feel like there wasn't anything gay about it either.

Posted by: boblabla at May 1, 2009 1:31 PM

I want that computer screen like whoah, and I want to use it while sitting on Robert Downey Jr's lap.

Posted by: benjamin at May 1, 2009 10:05 AM

I wish I'd said that.

Posted by: BWeaves at May 1, 2009 1:34 PM

OK, don't hit me or anything, but I kind of sort of thought the first one was on the dull side. There were parts that entertained me, but I found myself bored for most of the film

Yeah. I thought everything at the terrorist camp was painfully boring, and little of the movie (aside from RDJ's great performance) stuck with me. I don't even remember how it ended. It was a decent superhero movie, but really not that spectacular.

Posted by: figgy at May 1, 2009 3:13 PM

I am not erect. I am . . . perked.

Posted by: Lauren at May 1, 2009 7:10 PM





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