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Experimental Activity Not to be Confused with Paranormal Activity

By Dustin Rowles | Posted Under Trade News | Comments (18)



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I love this taste of splendid Hollywood retardation.

If you’ve seen Paranormal Activity, you know who Katie Featherston is. She was the lead female, and if you ask me, both kind of endearing (even in her late-movie whininess) and way, way too good for her character’s boyfriend, who was the epitome of a brah-tard and the most annoying actor in a fake documentary since Heather Donahue in The Blair Witch Project.

Anyway, my guess is that both Katie Featherston and the male lead, Micah Sloat, will probably go the way of most of the Blair Witch cast (save for the surprisingly cool Joshua Leonard), which is the same way the dodo, the pet rock, and the music of Trixter went: into complete obscurity.

However, Featherston does have another movie in the works. It looks fairly straight-to-DVD and I’m not even sure that Featherston is top billed. She’s one of many actors and actresses in a film that I’ve never heard of. The movie was called Walking Distance. This is the logline: As a group of individuals - each with their own ties and agendas with the town and each other - converges on the idyllic small town, strange things begin to happen. Very strange things. Strange enough to test — and then break — the very fabric of reality itself.

Ooooooooh. Sounds like something a very good trailer narrator would even have a hard time saying with a straight face. “Strange enough to test — and then break — the very fabric of reality itself.” Cue bombastic eerie music.

So, the story is this. Showcase Entertainment decided to buy Walking Distance, almost certainly because Featherston is in it. And then, get this: They changed the name to Experimental Activity. No reason, really. I mean: Why would they want to capitalize on the success of Paranormal Activity? As Showcase president David Jackson said, “Clearly having the fastest-rising star in the business is a feather in the cap, but we feel the film stands on its own as a cool psychological thriller.”

Yes, yes. The film “stands on its own,” and that, folks, is precisely why he’s changing the name to Experimental Activity, which has nothing to do with Paranormal Activity and in no way is this movie — which “stands on its own” — meant to be confused with that other movie starring Featherston, even though they have a similar name.

Unless, of course, you want it to be. But I’m 100 percent positive that the eventual trailers will never draw the connection. (Damnit, I forget to implement the sarcasm font).

Fortunately, American audiences are not stupid enough to fall for that trick. No sir. Uh huh. They’re too savvy, as the box-office receipts for Paul Blart: Mall Cop suggest.


And, for the curious-minded, here is the trailer (H/T janetfaust):



(Source: THR)









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Comments

Was anyone else hoping this was an "adult" version of the original?

Posted by: Optimus Rhyme at November 4, 2009 11:14 AM

Optimus, I'm almost ashamed to admit my first thought was "that sounds like a porn title".

And then I clicked anyway.

Posted by: Intern Rusty at November 4, 2009 11:24 AM

I'm hoping Showcase Entertainment will pick up on my long-developed thriller project. It's loosely based on Paranormal Activity, exposing all the pain and humiliating psychosis that my father's poor tortured soul endured, eventually manifesting itself into an extreme physical convulsions, dare I say involuntary-traumatic-carnal-disruptions.

But instead of fixing the camera in the bedroom, I set it hidden in the ceiling fan above the crapper.

I call my film Bowel Activity...it sure stands on it's own!

Posted by: D-Day at November 4, 2009 11:25 AM

Oh, okay, so now I'm supposed to believe that no one listens to Trixter anymore?

Posted by: John Denver's Wingman at November 4, 2009 11:25 AM

I just watched Paranormal Activity last night and I barely slept. Mostly because this weekend I found out that the apartment we just moved into was built on the site of a house that burned down with a woman in it! My downstairs neighbor told me because she says that she's always hearing strange noises. Me too! The best part is that the #1 sound I hear is footsteps coming up the stairs! Damn you Paranormal Activity!

Posted by: becks at November 4, 2009 12:18 PM

The title change IS ONLY FOR INTERNATIONAL DISTRIBUTION!! Not domestic. Responsible Journalism? No, not really.

Posted by: Edcrophilia at November 4, 2009 12:43 PM

The title change IS ONLY FOR INTERNATIONAL DISTRIBUTION!! Not domestic. Responsible Journalism? No, not really.

Posted by: Edcrophilia at November 4, 2009 12:43 PM

each with their
---
Another nail in the coffin of English grammar.

(Can it, figgy, I'm not correcting, DR, I'm correcting the source he is quoting.)

Posted by: , (TCFKAB) at November 4, 2009 12:47 PM

The title change IS ONLY FOR INTERNATIONAL DISTRIBUTION!!

And that makes it not a cash-in?

Posted by: Jay at November 4, 2009 12:57 PM

The title change IS ONLY FOR INTERNATIONAL DISTRIBUTION!! Not domestic. Responsible Journalism? No, not really.

shhh... grownups are talking.

Posted by: Rufio at November 4, 2009 1:34 PM

The craziness doesn't stop there. Katie Featherstone's high school Prom video is now circulating on youtube with the new title: "Share a Formal Activity".

Posted by: laredo at November 4, 2009 2:28 PM

Featherston. Christ...
She's playing Mary in the new SyFy Christmas miniseries "Paranormal Nativity".

Posted by: laredo at November 4, 2009 2:36 PM

laredo...obviously you didn't follow the side-links on Youtube to watch the second half of the video where she blows her boyfriend in the back of the limo. It's called "Formal Promiscuity".

Posted by: PissBoy at November 4, 2009 3:33 PM

I'm especially excited for the new film about the guy with the compulsion to seek out and enjoy strange phenomena, 'Paranormal Proclivities'.

Posted by: Daniel Hall at November 4, 2009 7:52 PM

Sweet! Thanks for posting it.

Posted by: janetfaust at November 5, 2009 12:06 PM

Just a couple basic points:

For those of you who claim to know ANYTHING about the film business;

1. Any publicity is good publicity.
2. While all of you are bitching about this marketing move, Showcase will likely have one of the most successful markets out of any company at the American Film Market. Thus, even in this rough economy, they'll be rolling in success while the rest of you continue to sit by your computers in your mom's basement and complain about the brilliant nature of publicity.

Case and point.

Posted by: Steve at November 6, 2009 2:39 PM

What the hell with all the bitter babies around here?

Posted by: Snuggiepants the Deathbringer at November 10, 2009 10:39 PM

I haven't a bad word to say about it I can only learn from this impressive article. It’s very elementary!

Posted by: Morris Vena at January 3, 2011 11:20 PM


















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