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Exclusive: Wolfgang Peterson and Mattel Developing Rock Em' Sock 'Em Robots Movie

By Dustin Rowles | Posted Under Trade News | Comments (12)



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Over the last six months or so, as Shawn Levy’s Real Steel began casting (Hugh Jackman is in the lead), a lot of sites used images of the Rock ‘Em, Sock ‘Em robots in the write-ups of Real Steel, because when you think “boxing drama set in the near-future where 2,000-pound robots that look like humans do battle.” the Mattel Toys were the only images online that really fit that description. Personally, I had no idea what Rock ‘Em Sock ‘Em Robots were, but apparently they were once very popular in the 1960s.

Now, there’s another reason to crack out those images, as the Hollywood Cog has informed me that Mattel and Mandeville Films are developing a movie based on Rock ‘Em, Sock ‘Em, although I have to believe that the odds of the project getting through the development process are slim given just how similar it is to Real Steel. They have, however, managed to find a hook that’s slightly different: It’s being described as Gladiator meets Iron Man, and it’s the “human story of one robot that becomes part human, part robot.”

Word from the Cog is that Wolfgang Peterson is even attached to this (very bad) idea, but then again, Peterson (Poseidon, Troy) is no stranger to bad ideas. Kurt Wimmer (Salt, Law Abiding Citizens is also possibly on board as screenwriter (that aspect of the story is a little fuzzy, for … er … anonymous reasons).

It does sound a little far-fetched, but I might note that The Hollywood Cog has been way ahead of the curve on Mattel projects before: He announced that they were making the Monster High family horror musical movie back in February, five months before Mattel released a press release confirming it. Of course, just because a studio puts a project into development doesn’t mean that it’ll ever see the big screen, but this one has big talent involved, and it may ultimately come down to the performance of Real Steel and whether it portends a box-office future for robot/human stories.









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Comments

CG? 3D? 'Splosions? Yup. Green Light It!"

Posted by: Odnon at June 24, 2010 1:05 PM

I had no idea what Rock ‘Em Sock ‘Em Robots were

Boy, what country did you grow up in?

Posted by: Jay at June 24, 2010 1:28 PM

I repeat:

Pet Rocks: The Movie.

Hire me now, studio execs. Think of all the money you'll save on those pesky tracking shots.

Posted by: DarthCorleone at June 24, 2010 2:03 PM

"Chunk of the Berlin Wall: The Movie"

Posted by: , at June 24, 2010 2:18 PM

I'm personally holding out for the Hungry Hungry Hippo Movie! Please someone greenlight this!!

Posted by: SillyMammo at June 24, 2010 4:47 PM

well i played hot wheels turbo racing and army men air attack so why not make movies about those.
they did build a real size Twin Mill now they need twin mill 2 tow jam red baron shark cruiser and the hot wheels sponsored nascars.
for army men air attack they need a green colonel they need Sarge the need captain blade and the copilots they need the helicopters jets with paratroopers the big tanks and other toys left out in the kids toy boxes they need the bugs they need magnifying glasses they need the evil tan general.

Posted by: Utah Dynamo at June 24, 2010 8:36 PM

Sorry - The Movie

Gin Rummy - the movie

Mille Borne - The Movie (Sadly I can honestly seeing this one being made)

Posted by: Uncle JR at June 24, 2010 8:51 PM

So... do they even care how obvious the product tie-in angles are? There is no story for Rock Em Sock Em Robots, why is it even included. Why not call it The Iron Gladiator Man or some such nonsense.

Posted by: e at June 24, 2010 9:39 PM

I had this toy car, it was designed so that when you wound it up and set it on the floor it would race into the wall and shatter into about a dozen pieces, and then you put the pieces together and wound it up again and ran it into the wall again and it shattered into about a dozen pieces again and about at that point even a kid would think "That's all this fucking this thing does?" and run it into the fucking garbage can: The Movie.

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