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The Adventures of the Most Interesting Man in the World

By Dustin Rowles | Posted Under Trade News | Comments (29)



Dos_Equis1.jpg

A reader, Tariq, just sent me a clip for one of the new Dos Equis commercials, writing: “The new adverts for Dos Equis beer have just become my new favourite … my money is on a movie featuring this guy to come out in a year with Snakes on a Plane-esque hype only to have it bomb at the box office. Movie’s title: The Adventures of the Most Interesting Man in the World.

I think Tariq is right. But I’ll see it anyway, damnit.

Even better: A profile on “The Most Interesting Man in the World.” His blood smells like cologne and he taught a horse to read his email for him. I think the Boozehound would get along very well with this man. Dig this:

I’m going to go buy a six-pack of Dos Equis now.









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Comments

chuck norris isn't going to be too happy about this.

Posted by: gp at May 29, 2009 10:19 AM

Nor is Mr. T.

Posted by: hellcat at May 29, 2009 10:21 AM

Dad?

Posted by: Spender at May 29, 2009 10:23 AM

What a great marketing campaign. I mean, "He lives vicariously through himself"? "He once had an awkward moment, just to see what it felt like"? Fucking brilliant. Somebody needs to buy the marketing guys over at Dos Equis a six pack...er, scratch that.

Bottom line is I love this guy. And I would mos def go see this guys flick.

Posted by: John Denver's Wingman at May 29, 2009 10:25 AM

you should post his thoughts on the two-party system.

"It's the after-party you always want to attend"

effing glorious!

Posted by: soto at May 29, 2009 10:33 AM

I fucking hate those commercials. They're stupid as shit. I see what they're trying to do, but... nah. It's not working. If others disagree, fine, whatever.

I will allow that it's better than that godawful beer spot where women walk into some chick's closet (which is about the size of my apt.) and start screaming, and then they show the guy showing his friends his beer refrigerator or whatever, and they start yelling and screaming in joy.

Posted by: Slash at May 29, 2009 10:35 AM

I love his voice. It's like chocolate bourbon.

Posted by: Snath at May 29, 2009 10:35 AM

They did a review of these commercials over at Slate.com as well and I think they're absolutely fantastic. The longer ones end with the most back-handed pitch ever.
The guy is shilling beer, and yet he says "I don't always drink beer..."
The guy is shilling Dos Equis, and yet he says "...but when I do, I PREFER Dos Equis."

And seriously, the guy's just a badass.

Posted by: geekchicohio at May 29, 2009 10:49 AM

Everytime he goes for a swim, dolphins appear.

Posted by: legib at May 29, 2009 10:50 AM

What can I say, I'm a sucker for good advertising. And I find these advertisements hilarious. Someone pass me a Dos Equis.

Posted by: tamatha at May 29, 2009 10:58 AM

Did they rip ALL of these off from Chuck Norris? I agree with gp, this guy better watch his back...

Posted by: Anne (in Reno) at May 29, 2009 11:24 AM

Totally a Chuck Norris/Jack Bauer rip off. Funny, but not as funny if you've read the orginial ones.

Posted by: courtney at May 29, 2009 11:34 AM

This guy looks like a mash up of Tom Jones and Fidel Castro. One badass commercial...

Posted by: astounded at May 29, 2009 12:11 PM

World of Warcraft (shut up, so I play. A Lot) did something like this on their shaman forum. "The Most Interesting Shammy"... and I gotta say my favorite line is "stay bursty, my friends".

Posted by: Stella at May 29, 2009 12:39 PM

Synchronicity, baby. I just saw these on hulu.com and awarded them my stamp of approval.

Posted by: snapnhiss at May 29, 2009 1:08 PM

The Most Interesting Man In The World, On Pick-Up Lines:

"There's a time and a place for them. The time is never. You can figure out the place on your own (ST,MF)."

Indeed!

(I do always drink beer, but I prefer Tecate)

Posted by: sansho1 at May 29, 2009 1:58 PM

David Duchovny is the younger version of him?... not interesting,
ok Californication DD is interesting, as a sex addict.

Posted by: Ted at May 29, 2009 2:04 PM

what is wrong with all of you? those commercials are the fucking worst. i'm seriously baffled that so many people like them. i don't think i've ever disagreed so strongly with the Pajiba readership.

Posted by: mex at May 29, 2009 4:01 PM

Please don't sing your praises too loudly. Someone at ABC will hear you and decide to make this a sitcom.

Posted by: greer at May 29, 2009 5:57 PM

Yeah I used to really like the radio commercials. And while I think the TV ad is pretty brilliant, I always saw "TMIMITW" (my little name for him) as more Ricardo Montalbon/Fernando Lamas type. Upon seeing the actor they picked my first thought was "So...'The Most Interesting Man In The World' is a Hispanic James Bond in retirement age but still kicking ass and getting laid?"

"Okay..."

Anyone else seeing that too? Anyone??

(PS - Men, I hear if he shakes your wife hand while she's at the peak of her ovulation, nine months later she will have a painless birth of a perfect child. You'd better watch this guy!)

Posted by: Green Lantern at May 29, 2009 9:36 PM

The Chuck Norris/Jack Bauer quotes were a rip off of the SNL Bill Brasky skit, so I don't see how this is any different.

Agreed, excellent campaign, pass me a Dos Equis.

Posted by: Brett at May 30, 2009 12:33 PM

Hold on a second.

I can burp-speak in multiple languages.

In high school I convinced twin girls that I too had a twin, and I switched between my twin personas when the mood fit.

I had sex with a stripper on a Southwest flight from San Diego to Vegas, then had sex with her older, stripper sister the next day.

I have worked as a construction worker, commercial fisherman, newspaper writer and attorney.

During college I never wore shoes in class.

I once let three men punch me in the face to see if I could feel pain.

I was a pornographer at the age of 12.

I've won three consecutive disco dance contests.

My poo smells like rosemary.

I was kidnapped by a hillbilly in college and after out-drinking him with shots of whiskey I escaped when he passed out.

I do not sweat.

I've made love to four different women on four different continents.

I can light my own farts.

Doesn't that make me the most interesting man in the world?

Posted by: L.O.V.E. at May 30, 2009 2:16 PM

isn`t that old guy vincent price?

Posted by: pasadenamike at May 30, 2009 9:59 PM

Dad?

Posted by: Spender at May 29, 2009 10:23 AM
---
Yes?

Posted by: , (the commenter formerly known as bucdaddy) at May 30, 2009 11:12 PM

how can anybody NOT like these commercials? esp. relative to other beer commercials, if not to commercials in general.

"he lives vicariously...through himself."

that's gold, jerry! gold!

Posted by: icecreammang at May 31, 2009 11:51 AM

There used to be a show on the HD channel Mojo called the "MIA: The Most Interesting Assistant" that was a game show where the contestants competed to be the most interesting man's assistant. It was a total commercial for XX just by the fact when they won a round, they would receive a beer. The reason I bring it up is the fact that it had the same kind of humor as the commercials and was a pretty solid game show. The australian host was kind of hot and had the dry humor of the commercials when she would talk about the most interesting man. Anyone else catch it?

Posted by: kalemo at May 31, 2009 10:14 PM

I like the commercials, but I'm sort of sick of them --- waaaaay too much overplay during the playoffs, and Don Cherry did a skit thing last night based on it - now it's officially over for the commercials, I'd say.

Posted by: kalafraja at June 1, 2009 3:37 PM

never even tsted XX but the commercials are awesome even the people that said its not wasted their time to post that its not.

Posted by: jay at June 17, 2009 12:24 AM

Posted by: wine ninja at June 24, 2009 1:06 PM


















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