Tom Cruise American Made.jpeg

Box Office Report: Cruise Control Crumbles

By Kayleigh Donaldson | Trade News | October 2, 2017 |


Tom Cruise American Made.jpeg

Tom Cruise may be the last remnant of the A-List age who can still command the interests of audiences around the world. Julia Roberts has semi-retired and is very selective about her projects, Brad Pitt is more concerned with putting his name to incredible producer gigs and the occasional auteur indie, and Angelina Jolie prefers working behind the camera. Not only is Cruise the last man standing in that regard, but he’s still pulling the same routine that worked wonders for him over 25 years ago. Indeed, he’s become near ageless and invincible in his past decade of work, as I argued here. That power may still be potent with international audiences, particularly China, but it may be losing its grip in his homeland, as his latest film, American Made failed to top the box office, but only just.

Sitting back on top is IT, which took in $17,310,000 to the $17.016m of American Made. Respectable but not quite what people were hoping for with a Tom Cruise vehicle. Reviews were positive but not rapturous which led to Cruise’s lowest opening weekend since Jack Reacher. According to CinemaScore, only 9% of audiences were under 25, as opposed to 91% over the age of 25. Perhaps he just doesn’t do it for the kids now. Truly an A-lister of another time.

Pennywise is still keeping a tight rein on that box office, with a domestic gross now totaling over $291m and international numbers passing $550m comfortably. It only needs to get past $605m to get into the top 10 highest grossing films of the year, and now that it’s Halloween month, I think we can safely predict It will soar past those numbers.

Kingsman: The Golden Circle falls to number 3 with $17m, while The LEGO Ninjago Movie slips down another place to 4th with $12m, which is a major downturn for the LEGO franchise, especially when compared to the original movie and this year’s Batman one.

Flatliners, one of this week’s other new releases, ahem, flatlined at number 5 with $6.7m. It’s a small budget affair - only $19m - but one wonders what level of enthusiasm for the film would be required to even justify that cost. Was anyone asking for this? If those damning reviews are anything to go by, the whole production seemed like an exercise in redundancy.

Potential Oscar favorites like Battle of the Sexes and Victoria & Abdul fared better in wider releases, with the former opening last week in more than 1200 theatres and taking in $3.4m in the process, placing it at number 6.

mother! is still hanging in there at number 10 with $1.46m this weekend. The number of theaters it’s screening in dropped by about 1800, which feels like a smart move, but it’s still struggling to make that money domestically (although it has made its budget back internationally).

This week sees the release of a much anticipated cinematic return to a cult classic that has adoring fans the world over and star power to make any major production green with envy. That’s right, it’s My Little Pony, the movie! Oh, and Blade Runner 2049.

You can view the rest of the weekend box office here.

What films did you see this weekend? Is that fucking clown still making your life miserable? Why is Flatliners? Did you know there’s a documentary out on limited release about Andrew Wakefield, the monster who continues to lie about the MMR vaccine causing autism and it’s called The Pathological Optimist and it’s fucking evil? Answers in the comments!


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