readytospacejam.jpg

Are We Actually Getting a 'Space Jam 2'?

By Vivian Kane | Trade News | July 22, 2015 | Comments ()

By Vivian Kane | Trade News | July 22, 2015 |


readytospacejam.jpg

If I could file this piece under the category ‘Trade News’ with a majorly upwardly-inflecting question mark written in after it, I would. But alas, that’s not an option, so instead let’s take a headline that’s been floating around today and look at what’s actually happening. Here’s what we saw today:
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So from ‘fueled rumors’ to ‘DEFINITELY HAPPENING!’ what is going on with a remake/reboot/sequel/nothing at all to Space Jam, the greatest sports movie ever to feature a professional basketball player, a cartoon animal, and a 6x Platinum soundtrack (really). Well, the rumor (and yes, as of now that’s all it is), comes from the a-little-too-coincidental news that 1. LeBron James and his business partner Maverick Carter just signed a deal with Warner Bros “that spans movies, television and digital content.”

Let's Go! So proud of today’s announcement!! Can’t wait to bring you guys some amazing stories….

Posted by LeBron James on Wednesday, July 22, 2015

And 2. last month, Warner Bros. filed new trademarks for the rights to Space Jam.

And of course, in proper Twitter form, people are losing their damn minds.

Now normally, I would say that everyone was jumping the gun on these assumptions. Yes, a basketball star is working with Warner Bros, and yes, Warner Bros decided fairly recently that they might someday want to do something with this property (or at least prevent anyone else from doing something with it). But that doesn’t mean much. Except, well… it’s actually pretty brilliant. Every studio knows that adapting rebooted nostalgia is akin to printing your own money at this point. And with every new entity we once loved that we hear is being remounted, we gnash our teeth and cry our cries. But if you can take something we THINK we love, but does not actually hold up upon rewatch and is really utter crap (COME AT ME, PEOPLE WHO HAVEN’T WATCHED THIS MOVIE IN 19 YEARS!), and up the tongue in cheek camp, rebooting with a charisma overloaded cast, a la 21 Jump Street, that could be a damn goldmine. And with LeBron coming off of an opening weekend in which he steals scene after scene of one of the biggest movies in the country, this is maybe a project we should really be excited for. You know, if it’s actually happening.


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