The Post Hangover Proposal
It's been six months since we featured the first trailer for All About Steve, a romantic comedy that was actually supposed to be released last March. 20th Century Fox was smart to delay it six months because, in the interim, its two leads have transformed their careers. Brad Cooper went from that guy in Wedding Crashers to the star of The Hangover and Sandra Bullock has gone from has-been romantic comedy lead to the star of the sixth highest grossing romantic comedy of all time (and her personal biggest hit), The Proposal (topping the box-office receipts of even Speed).
The problem, however, is that the trailer for All About Steve (which is now due for release over Labor Day) looks like one of those straight-to-DVD movies that actors make early in the careers before their career takes off that a studio drags off the shelf to capitalize on the star's sudden popularity. It looks like a movie starring that guy from Wedding Crashers and a has-been romantic comedy lead.
Fortunately, Labor Day weekend is one of the slowest movie weekends of the year, and for the sake of both Bullock and Cooper, All About Steve will fly under the radar and not cause any permanent damage to their newly minted A-status. It looks positively dreadful, though I'll concede the seat-belt scene is kind of funny. Unfortunately, if that's the best you can offer in the trailer, there's not much hope for your movie.