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September 4, 2008 |

By Seth Freilich | Industry | September 4, 2008 |

90210-chicks.jpgI was pretty lukewarm on the CW’s new “90210,” although I freely admit I’m not really their target demographic. And I think Stacey kinda liked it — her review was a bit vague. But like it or lump it, a lot of folks tuned in as the CW scored its highest ratings ever for a scripted series premiere, and it also left Tuesday night as the number one network in the precious 18-49 year-old demographic, another network first.

So some may think that this means the CW is playing with the big boys now. Of course, “90210” was more like event/spectacle viewing, you know? Plus, it was airing against shit like “Wipeout” and “House” and “NCIS” reruns, etc. So soak it up CW, soak. it. up. Because I think you’re about to see what it’s like to be NBC as your ratings go down quicker than a Beverly Hills whore.

Oh, and fuck you, CW, for your press release patting yourself on the back for this little ratings coup. I’m not angry about the fact that you issued a press release. But you led the press release off with “9-0-2-1-OMG.” And for that, I hate you.

Ratings / Seth Freilich

Industry | September 4, 2008 |

Seth is a Senior Editor and sometime critic. You may email him here or follow him on Twitter.


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