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... And Pixar Finally Sold Out

By Dustin Rowles | Posted Under Trade News | Comments (22)



lightning-mcqueen-disne.jpg

Everyone’s favorite animation company, Pixar, which many of us assumed would remain pristine for its entire existence and would never, ever give in to the cheap money looks as though they, too, are turning the cash-in corner. Not only does Pixar have sequels planned for the next two years — for Cars and Monsters, Inc. — but now they’ve gotten into the lucrative direct-to-DVD business, where they can produce cheap spin-offs and capitalize on their name in the video market.

Granted, I suspect that a Pixar direct-to-DVD title will be much better than the average direct-to-DVD title, but still … I liked it better when they stayed out of that field. The spin-off will be Planes, which is descended from Cars, the one Pixar title that seems to get the worst rap among adult viewers, although it’s doing better than fine in the merchandising department (and I thought it was a great movie if only for the great taste of animated Americana). Still, the DTV market can only dilute the brand, and it’s not like the company really needs additional money to bankroll future projects. But the parent company, Disney, really likes money. (Movieline)

Meanwhile, and you shouldn’t read anything into this unless you want to, but Tim Allen is signed on to a fourth Toy Story film, too. That, according to The Wrap. That in no way means that there will be a fourth movie (what’s left to cover, really?), but if there is one, Tim Allen is contractually obligated to return. Such contractual obligations will obviously lead to speculation, and the fact that Toy Story 3 is now the biggest Pixar movie stateside of all time certainly won’t temper that speculation. That is to say: Pajiba would not condone such unfounded speculation.

And speaking of Cars, whatever happened to Larry the Cable Guy? (Oops. Sorry. I understand that speaking his name might result in his sudden and unwanted reappearance. Back in the redneck genie bottle you go, Larry.)









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Comments

Fucking Disney!

That is all.

Posted by: Scully at July 15, 2010 11:07 AM

Um, Pixar sold out 4 years ago when Disney bought them for $7 billion. So at least they sold out for a fuckload of money. That's better than selling out for pennies.

Posted by: Slash at July 15, 2010 11:12 AM

I really liked Cars. More than Toy Story 2 in fact.

Posted by: Julie at July 15, 2010 11:12 AM

Slash

Pixar pretty much took over the animation department, from everything I read, so this wasn't like Disney buying the right to drag their brand down the way they'd destroyed their own.

Still this... this is disconcerting.

Posted by: twig at July 15, 2010 11:14 AM

Obviously, the fourth movie will tell the story of Andy passing his toys down to his kids. Or, according to YouTube, it'll be about the toys watching Andy's drunken debauchery as a college freshman. I hope it's the latter. That Jessie looks like she's into some really kinky shit. I see the way she looks at Slinky Dog.

Posted by: Tracer Bullet at July 15, 2010 11:22 AM

Am I the only one who spent all of Cars saying, "THEY'RE CARS!". I just couldn't get past it.

On a fun note: Mr. Julien and I are blasting through The Wire while I am home sick. Being housebound and watching that much gritty drama leads to one walking around the house saying things like, I need a muffin up in this bitch.

Posted by: Mrs. Julien at July 15, 2010 11:27 AM

RE twig
"Pixar pretty much took over the animation department, from everything I read, so this wasn't like Disney buying the right to drag their brand down the way they'd destroyed their own."

Apparently, it is like that. Disney paid $7 billion for the right to drag Pixar down. Obviously, they'd be stupid to do that, but... Disney doesn't always do the smartest thing. Just because Pixar people are now in charge of the animation at Disney doesn't mean Disney isn't the one ultimately in charge. Maybe the agreement is the animation people are in charge of animation stuff, but not the marketing of it. Disney can do whatever it wants, I guess, as long as Steve Jobs (Disney's largest shareholder and board member) agrees.

Posted by: Slash at July 15, 2010 11:45 AM

Oh, Disney. Oh, Pixar. I know you pajiba writers weren't overly thrilled with Toy Story 3, but I loved it. I spent the entirety of the lead up to that movie complaining about sequelitis and Pixar ruining Toy Story and blah blah blah, but then I watched it, and for about the 5th Pixar movie in a row, I knew I would own it on DVD to watch again and again, but Monsters Inc? Cars?

You're pushing it, Pixar. You're really pushing it.

Posted by: dsbs at July 15, 2010 11:47 AM

Depending on how you set it up, the Monsters Inc universe still has some meat on its bones. There are stories to be told there. They pulled off two Toy Story sequels, so I imagine they could make that one work.

But farking Cars? Fuck my ass with an old muffler if that's not an awful, awful idea.

Posted by: ZombieScientist at July 15, 2010 12:18 PM

I can write a Pixar movie right now. Here, watch. Uh...Rock My World...about a ragtag group of talking, wisecracking, jive-talking rocks who have to save the world from some wisecracking alien villain who makes an ass out of himself a lot and has lots of silly minions (that they'll make plush toys of). I can see the trailer already...Rock #1: "C'mon! Let's go!" Rock #2: "Uh, I can't...I'm a rock. I have no feet." SUMMER 2012 - Let's ROCK!

It'll get nominated for 12 Academy Awards (one, obviously, for Best Animated Film) and win 7 and everyone will be talking about how they cried when the little one, Rocky, fell into the lava.

They're all the same, people...wake up. Pixar blows.

Posted by: Case at July 15, 2010 12:27 PM

I loved Toy Story 3. I even liked Cars.

But DTV movies are rarely as good, as well-put or as original as the first ones. Given that they also seem to be pulling the plug on some of their long-waiter projects like Newt, I'm hoping this is not a new direction for everyone's favorite animation company.

Posted by: Fredo at July 15, 2010 12:44 PM

Toy Story 2 was intended as a direct-to-DVD project. It only became a theatrical release when Lasseter and Co. decided the script was just too damn strong to send to store shelves.

Posted by: alone in the dark at July 15, 2010 12:55 PM

I thought they already had DTV spin offs of Cars - they all feature the Larry the Cable guy car, and his various adventures. I saw them on ABC Family one day when they were doing a marathon of Pixar shorts before they showed Ratatouille that night.
I know I've seen these on DVD in the hands of my niece and nephew, so I'm not sure how this new one is different?

Posted by: ninetwenteetoo at July 15, 2010 1:49 PM

It's Cars that they're whoring out -- and I'm okay with that. It's their weakest, most Dreamworks-like effort, but children love it. I can understand why they'd whore that one out. Nobody cares if that brand name gets diluted.

Now if they were whoring out their other titles for direct-to-video sequels, then I'd raise some eyebrows.

Posted by: HoJu at July 15, 2010 5:46 PM

Is it too late to hope for "Ratatouille in Dubai"? FML

Posted by: Barnes78 at July 15, 2010 6:27 PM

i loved cars i actually been on route 66 twice i want a sequel to that one the only thing i noticed about cars is they look a lot like chevron's animated cars

Posted by: Utah Dynamo at July 15, 2010 7:57 PM

TS3 felt more like a lap of honour for Pixar than a fresh new idea, but I was fine with that- they had earned a moment of laurel resting. That coda was a sweet & sad moment on which to complete the series, but it felt like the right place to end.

Cars 2 on the other hand sounds like the board are milking the cash cow at a time when other animation studios are finally getting their shit together. It's not as if Disney don't have form-just wait for the weak tv spinoff cartoons and telemovies. It was a good run while it lasted.

Posted by: Squirrelgripper at July 15, 2010 8:22 PM

I can write a Pixar Dreamworks movie right now. Here, watch. Uh...Rock My World...about a ragtag group of talking, wisecracking, jive-talking rocks who have to save the world from some wisecracking alien villain who makes an ass out of himself a lot and has lots of silly minions (that they'll make plush toys of). I can see the trailer already...Rock #1: "C'mon! Let's go!" Rock #2: "Uh, I can't...I'm a rock. I have no feet." SUMMER 2012 - Let's ROCK!

Case As they like to say here, fixed it for you.

Posted by: Uriah Creep at July 15, 2010 10:03 PM

I can't get worked up over this. Somewhere along the line when we discovered that Pixar's projects weren't just cynical pop culture references and scatological humour we decided that we're the company's target demographic. If you can remember Original Gordon from Sesame Street, these films aren't made with you in mind (entirely, though I'm sure they're very aware of their crossover appeal). I don't go the cinema regularly and when I do, yes, it's usually to see an animated film. That said, I'm under no illusions about the studio's celluloid fantasies giving me the power to live again by sheer virtue of the fact that they're not insulting the intelligence of their *actual* intended audience. A slightly disappointing turn towards the inevitable marked out on a business model isn't what's raping our childhoods today, I promise you, adulthood is raping them, and it needs no help from a sequel or resurrected franchise.

Will there be a decline in quality? Almost certainly, but who here among the Office fanbase hasn't wanted to seal up Jim and Pam in some faraway lime cave for years now? Wasn't it Saint Sandra who was in Speed 2? (I seem to be ragging a lot on this today, I don't even have issue with her...I don't have issue with her outside of her movies). Not everyone is going to take the Mary Margaret O'Hara approach to output--though she may surprise us by pulling a Terrence Malick, but even so, that's another eight years away.

Is it a cash grab? Was Basil a Bulgar Slayer? Am I A Wild Party? Do Scottish kings ride off cliffs at night because the weather is bad and advice was ignored leaving the realm to eight-year-old granddaughters who are just going to be dead in like, a minute anyway? Probably. Is Ras TaFarI, or, 'fi we'? Um, you decide. I've never seen Cars before, so I wouldn't know how to laser focus my righteous indignation, but this is my nephew's favourite movie because he's four. It used to be Alexander Nevsky, but people grow. He's also awesome enough for one little DVD to not mitigate his hold on the mysteries of the universe, or whatever fretful parenting guide designed to separate us from our money and good sense is twitching us into believing. If we're perpetually afraid about the corruption of the minds of the youth, let's give the little dullards a book. If we're worried that mainstream appeal is going to give the toddlers hivemind, just re-name the protagonists Hendricks and Klosterman, and chill the heck out with a She and Him album--or better yet, go listen to some music!

Posted by: Jo 'Mama' Besser at July 15, 2010 10:03 PM

seeing as how Disney owns just about everything in the Entertainment industry and Walmart and Costco own the Business industry....my one question I should be asking is should we even care?

Posted by: LordNinja at July 16, 2010 1:07 AM

PIXAR IS SHIT. GET OVER YOURSELVES AND GROW THE FUCK UP.

Posted by: Buzzz Fightyous at July 16, 2010 9:49 AM

You're a douche Buzz.

I remember Brad Bird talking about how he was always frustrated that people don't take cartoons as a serious form of entertainment. And now...this. Sad to see they went from hanging on the cross to pounding in the nails.

Posted by: T at July 16, 2010 4:21 PM