One Company, Two Images: The Striking Distinction between the American and European Brand Identity of the Same Product

By Dustin Rowles | Think Pieces | April 4, 2012 |


Here's a fascinating glimpse at various iterations of the European campaign.

wrangler-animals-group.jpg

wrangler-stunt-we-are-animals-small-88796.jpg

PR_RED_1.jpg

wrangler_animal2.jpg

FLARE3_Deva_on_rock.jpg

wrangler-stunt-we-are-animals-original-37603-412x618.jpg

wrangler-stunt-we-are-animals-original-95972.jpg


wrangler-animals-ryan-mcginley-5.jpg

wrangler-stunt-we-are-animals-original-12528.jpg

wrangler-stunt-we-are-animals-original-78045.jpg


Conversely, these are the print ads for the American Wrangler jeans. They are associated with auto racing, Americana, country music and football.

wh_cov_boys.jpg

3846828079_e261354bf0.jpg

brett_favre_wrangle_BORAT.jpg


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