HOW I MET YOUR MOTHER / GAME OF THRONES / THE WALKING DEAD / NETFLIX



One Company, Two Images: The Striking Distinction between the American and European Brand Identity of the Same Product

By Dustin Rowles | Think Pieces | April 4, 2012 | Comments ()


wrangler-stunt-we-are-animals-original-73275-1-640x426.jpg

Wrangler Jeans, maybe the least hip jean company in America -- the one most associate with Brett Favre and now, Brett Favre's penis -- is apparently a very different brand over in Europe, where they have been running a "We Are Animals" campaign for years. None of the print ads below will be new to our European readers, but I stumbled across them today and I was floored. Not just with the distinctly different image the jeans have in two different continents, but in the striking nature of the ad campaign. I don't often wow over photography, but these are impressive print ads, compelling, and cool. It's a neat contrast, too, to see jeans that are associated with a hard working, everyman blue collar demo here in the United States, and a completely different identity in Europe: A hip, edgy consumer.

Here's a fascinating glimpse at various iterations of the European campaign.

wrangler-animals-group.jpg

wrangler-stunt-we-are-animals-small-88796.jpg

PR_RED_1.jpg

wrangler_animal2.jpg

FLARE3_Deva_on_rock.jpg

wrangler-stunt-we-are-animals-original-37603-412x618.jpg

wrangler-stunt-we-are-animals-original-95972.jpg


wrangler-animals-ryan-mcginley-5.jpg

wrangler-stunt-we-are-animals-original-12528.jpg

wrangler-stunt-we-are-animals-original-78045.jpg


Conversely, these are the print ads for the American Wrangler jeans. They are associated with auto racing, Americana, country music and football.

wh_cov_boys.jpg

3846828079_e261354bf0.jpg

brett_favre_wrangle_BORAT.jpg



Around the Web


Like Our Facebook Page And an Angel Does the Paul Rudd Dance

Whatever Happened To .... The Cast of American Pie? | Tolkien's Bastards: Why Certain Fantasy Tropes Stick







Comments Are Welcome, Douches Are Not


blog comments powered by Disqus





Follow Us



Related Posts




Viral Hits
Celebrity Facts

The Best TV & Movie Quotes

The Walking Dead

How I Met Your Mother

True Detective

Parks and Recreation

Cosmos

Hannibal

30 Practical Tips About the Horrors of Raising Children

25 Practical Tips About the Horrors of Raising Twins



Thumbnail image for station-agents-logo.jpg