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Percentage-Wise, The 20 Most Profitable Movies of All Time

By Dustin Rowles | Posted Under Seriously Random Lists | Comments (17)



napoleon-dynamite-ddad.jpg

In furtherance of my lifelong obsession with box-office numbers, I had every intention this morning of spending a couple of hours pouring over box-office grosses and comparing them to budgets to arrive at the ten most profitably movies of all time, on a percentage basis. As it turns out, the good people over at The Numbers have not only already compiled such a list, but they included the Top 20 most profitable movies of all time, percentage-wise. I’m not petty enough to deprive you of such information just because I didn’t compile it, so I offer you their list and also encourage box-office enthusiasts to check out The Numbers.

Note that the following revenue numbers do not include DVD sales or other ancillary revenue.


1. Paranormal Activity (Budget: $15,000; Revenue: $193 million): 645,801.51%

2. Tarnation (Budget: $218; Revenue: $1.1 million): 266,416.97%

3. Mad Max (Budget: $200,000; Revenue $99.7 million): 24,837.50%

4. Super Size Me (Budget: $65,000; Revenue: $29,529,368): 22,614.90%

5. The Blair Witch Project (Budget: $600,000; Revenue: $248 million): 20,591.67%

6. Night of the Living Dead (Budget:$114,000; Revenue: $30 million): 13,057.89%

7. Rocky (Budget: $1 million; Revenue: $225 million): 11,150.00%

8. Halloween (Budget: $325,000; Revenue: $70 million): 10,669.23%

9. American Graffiti: (Budget: $777,000; Revenue: $140 million): 8,909.01%

10. Once (Budget: $150,000; Revenue: $18 million): 6,232.39%

11. The Stewardesses (Budget: $200,000; Revenue: $25 million): 6,150.00%

12. Napoleon Dynamite (Budget: $400,000; Revenue: $46 million): 5,667.62%

13. Friday the 13th (Budget: $550,000; Revenue: $59,7 million): 5,332.24%

14. Open Water (Budget: $500,000; Revenue: $52,100,882): 5,110.09%

15. Gone with the Wind (Budget: $3.9 million; Revenue: $390 million): 4,906.73%

16. The Birth of a Nation (Budget: $110,000; Revenue: $11,000,000): 4,900.00%

17. The Big Parade (Budget: $245,000; Revenue: $22 million): 4,389.80%

18. Saw (Budget: $1.2 million; Revenue: $103 million): 4,195.68%

19. Primer (Budget: $7,000; Revenue: $565,846): 3,941.76%

20. The Evil Dead (Budget: $375,000; Revenue: $29,400,000): 3,820.00%


Out of added curiosity, where applicable (and in an effort to supply my own original content), I’ve looked at the follow-up efforts of the above directors to see how profitable their sophomore efforts were. I wanted to see if there were any sort of trends I could pick up based on the follow-ups to mostly low and micro-budget films. However, there’s no consistent trend; some directors went on to have hugely successful careers, while others faded almost immediately into obscurity.


1. Paranormal Activity’s Oren Peli is in the process of filming Area 51.

2. Tarnation’s Jonathan Caouette has had a couple of festival circuit docs, but no major releases since 2003’s Tarnation.

3. Mad Max. George Miller’s follow-up, Mad Max 2: The Road Warrior, made $23 million on a $2 million budget.

4. Super Size Me. Morgan Spurlock’s follow-up doc, Where in the World Is Osama Bin Laden? made $348,000. Budget figures are not available.

5. The Blair Witch Project’s Daniel Myrick has made a few films, but the only one that’s apparently gotten an actual release is a movie called The Objective, which cost $1.8 million to make and made $95 in theaters. No, not $95 million or even $95,000. $95 dollars.

6. Night of the Living Dead: George Romero’s Dawn of the Dead made $55 million on a $900,000 budget, but that was ten years later. His follow-up was a movie called There’s Always Vanilla, which cost $70,000 to make. There are no box office figures available for that movie. I doubt it was very successful, but of course, Romero would redeem himself many times over.

7. Rocky: Rocky was a mid-career effort for John G. Avildsen. His follow-up was Slow Dancing in the Big City, which made a modest $11 million in 1978. There are no budget figures available (Avildsen would, however, redeem himself with Karate Kid in 1984).

8. Halloween: Halloween was John Carpenter’s ninth directorial effort; he followed it up on the big screen with The Fog, which made a solid $21 million on a $1 million budget.

9. American Graffiti: I’d say Graffiti’s director, George Lucas, did pretty well with his follow-up, Star Wars which made $460 million on a $13 million budget.

10. Once: John Carney hasn’t had a theatrical release since 2006’s Once.

11. The Stewardesses: Al Silliman Jr. only made one film after The Stewardesses, a movie called The Surfers, made nine years later. No figures are available.

12. Napoleon Dynamite: Jared Hess’ follow-up, Nacho Libre made $28 million on a $32 million budget.

13. Friday the 13th: Sean S. Cunningham followed up 13th with A Stranger is Watching which was released in only New York City (and has no budget/box-office figures available). Cunningham had one minor movie left in the tank, Spring Break, which made $6 million (no budget figures available).

14. Open Water’s Chris Kentis hasn’t made a film since Water was released in 2003.

15. Gone with the Wind: Victor Fleming’s first credited follow-up to Wind was 1941’s Dr. Jekyll and Mr. Hyde. No figures are available.

16. The Birth of a Nation: D.W. Griffith’s follow-up was Intolerance, released in 1916. Obviously, there are no figures available, though it was well received by critics. Also, Griffith was a racist asshole. But talented!

17. The Big Parade: King Vidor made La boheme in 1925. No figures available.

18. Saw: James Wan followed up Saw four years later with Dead Silence. It made $22 million worldwide ($17 million in the US) on a $20 million budget.

19. Primer: Shane Carruth still hasn’t made a follow-up to Primer.

20. The Evil Dead: Sam Rami’s follow-up to The Evil Dead actually wasn’t Evil Dead II, it was Crimewave, written by the Coen Brothers. It was a box-office failure, making only $3,500 on a $3 million budget.









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Comments

Heehee....$95. That's sad. It's like not even his parents wanted to watch it twice.

Posted by: figgy at June 28, 2010 11:57 AM

I love this list. And I love a few of the movies on this list too, with Once and Primer at the top.

Tarnation is a hell of a story (and a heck of a movie). How much money would it have cost if Caouette needed to hire an archivist or editor or animator?... It's gotta be the ultimate DIY story out there, a film he essentially made by himself.

Night of the Living Dead is practically free online, on a number of different services. Always worth checking out.

Posted by: Norm Schrager at June 28, 2010 12:00 PM

"The Birth of a Nation: D.W. Griffith’s follow-up was Intolerance, released in 1916. Obviously, there are no figures available, though it was well received by critics. Also, Griffith was a racist asshole. But talented!"

I hate to say this, but back then everyone was a racist asshole, unless you were on the wrong end of the race stick. Griffith made Intolerance to counteract the racism complaints, although it didn't work. Skip forward a few decades and Walt Disney made Song of the South.

Posted by: BWeaves at June 28, 2010 12:06 PM

Isn't it true that the director of Primer didn't make a follow up because he's currently scratching equations into the padded walls of his cell? That movie is crazy, guys.

Posted by: Optimus Rhyme at June 28, 2010 12:25 PM

Interesting and fun list.
It'd be interesting to see a similar one correlating paucity of ideas vs box office take.
Or would that list be too long?

Posted by: Odnon at June 28, 2010 12:28 PM

Except that without standards and consistency in what goes into the budget you can't really rely on those artificially low numbers for comparability.

The most glaring example on the list is Tarnation's $218 gimmick. That number is nothing more than a novelty for PR. It has no relationship to the costs of producing the movie at all.

Failing to account for the advertising budget (I'm looking at you, shaky-cam homemade horror films) also distorts the picture as the money thrown behind the project on the marketing side has a huge influence on the box office number but doesn't get counted in the budget. Therefore you aren't measuring any kind of meaningful quality of the film (doing more with less/ bang for the buck/ return on investment).

In fact, a better measure of quality might be had if you could isolate the advertising budget and see which films had the most success with the least amount of paid-for marketing. Those are films that succeed on word-of-mouth and quality. (of course, as soon as a movie shows signs of organic buzz it gets aped by the studio in an effort to capitalize, so even that list would be of little value.)

Posted by: Yossarian at June 28, 2010 12:29 PM

I'm stunned Animal House didn't make the list.

Fucking Napolean Dynomite

Posted by: ChristianH at June 28, 2010 12:43 PM

I hate to say this, but back then everyone was a racist asshole, unless you were on the wrong end of the race stick. Griffith made Intolerance to counteract the racism complaints, although it didn't work. Skip forward a few decades and Walt Disney made Song of the South.
Posted by: BWeaves

Not everyone celebrated the KKK like our man Griffiths, though. That's going a lot further than your regular garden-variety racist asshole.

Posted by: Brenton at June 28, 2010 1:17 PM

15. Gone with the Wind: Victor Fleming’s first credited follow-up to Wind was 1941’s Dr. Jekyll and Mr. Hyde. No figures are available.

What about the feature he directed that was released contemporaneously? Victor Fleming directed both Gone with the Wind and The Wizard of Oz in 1939 (Gone with the Wind being released just a few months after The Wizard of Oz). He had one hell of a year.

Posted by: Mez at June 28, 2010 1:20 PM

Well, thanks, Dustin. Because of you, I will have that song from Once stuck in my head for the next three days.

Actually, now that I think about it, thanks for real. Because I've had that song that rezcat put in the 5 freebies thread with the Christopher Eccleston video (mmmmm!) in my head since, well, since the day that thread went up, I guess. And I really like the song, but I'm begining to get a bit sick of it.

And before that, I had Party in the USA stuck in my head for a month. Seriously. I know, I gripe about that all the time, but really. It sucked.

I know that songs getting stuck in my head is everyone's very favorite topic of discussion. I can provide a full list of my general earworm songs (and the usual countersongs) if you contact me on facebook. Because I know you all think about this a lot.

Posted by: esme at June 28, 2010 1:55 PM

So if you're going to hit it big on you're first try out making a horror movie is your best bet. On that list there are
8 horror
5 dramas
2 documentaries
2 sci fi
2 comedies
1 soft core porn

Posted by: John W at June 28, 2010 1:55 PM

IMDB's trivia says that the budget for "Tarnation" rose to $400,000 once the cost of music and video rights was factored in. That's a little disappointing.

Posted by: Optimus Rhyme at June 28, 2010 4:06 PM

Jared Hess’ follow-up, Nacho Libre made $80 million not $28 million.

Posted by: Chad Bixby at June 28, 2010 6:50 PM

Nacho Libre cost $32 million to make? What the fuck did they spend it on?!

Posted by: Another Jen at June 28, 2010 11:00 PM

1. Paranormal Activity (Budget: $15,000; Revenue: $193 million): 645,801.51%

If this factoid doesn't blow your fucking socks off then you should be put in a glass box and stared at.

Posted by: Jiggles at June 28, 2010 11:55 PM

thanks for adding Idaho Dynamo.

Posted by: Utah Dynamo at June 30, 2010 6:12 PM

I haven't read all of these comments, so someone else might have pointed this out, but I thought the Blair Witch Project's budget was much lower than $600k. As a matter of fact, I just looked at IMDB and they have it at $60k.

Again, apologies if this has already been pointed out and or discussed.

Posted by: Pappie at February 25, 2011 8:03 PM


















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