Tiny, Pink-Clad Badasses Of The World, Rejoice, Major Toy Stores To Do Away With The "Boys" And "Girls" Sections
pajiba-logo-dot.jpg

film / tv / lists / guides / news / love / celeb / video / think pieces / staff / podcasts / web culture / politics / dc / snl / netflix / marvel / cbr

Tiny, Pink-Clad Badasses Of The World, Rejoice, Major Toy Stores To Do Away With The "Boys" And "Girls" Sections

By Joanna Robinson | Miscellaneous | September 9, 2013 | Comments ()


Goldie Blox-thumb-550x304-73199.png

Oh no, not here in the U.S. That would be too exciting. But the “pink aisle” is being razed in a number of UK stores including Tesco, Sainsbury’s, Boots, and Toys R Us. The fomenters of this plastic rebellion are Let Toys Be Toys (LTBT), a consumer campaign group that fought the good fight so that boys can play with Barbies and girls with Batman and who on earth cares why or where. LTBT spokeswoman Megan Perryman said the following:

“Even in 2013, boys and girls are still growing up being told that certain toys are ‘for’ them, while others are not.

This is not only confusing but extremely limiting, as it strongly shapes their ideas about who they are and who they can go on to become. We look forward to seeing Toys R Us lead the way to a more inclusive future for boys and girls.”

It’s not just that the notion of “girls toys” and “boys toys” is backwards for 2013. It’s that it’s literally backwards from where we were 40 years ago.
yW9mP-thumb-550x727-73201.jpg

So what, exactly, are the UK retailers doing to make us proud? They’ve agreed to excise “boys” and “girls” signs from their stores and reconfigure their whole attitude around marketing. And that’s no small thing.

In conclusion, wise up, America. If you don’t do it soon, I know a few feisty little girls I can send over to convince you.

(via The Mary Sue)





Pajiba Love Express
Here's some Daveed Diggs for you. On Daveed Diggs' digs, actually. That man does things with clothes that should not make sense, but are absolutely perfect. (Go Fug Yourself)

Woody Allen has "so moved on" from his daughter's accusations and says he never even thinks about it. He equates her words about him to a bad review he won't read and comments on how wacky it is that Mia Farrow is his mother-in-law. He is the worst. (Celebitchy)

Not The Worst but still very gross: Leonardo DiCaprio and his Pussy Posse Wolf Pack were on the douche prowl in NYC. (Lainey)

Here are 5 under-the-radar shows. I had never even heard of the first two. (Uproxx)

Bigots, Trolls & MRAs Are Not Welcome in the Comments





Recent Reviews









Recent News











Privacy Policy