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This Is Why We Can't Have Nice Things: Mildly Annoying Ad Provokes Outcry of Reverse Racism

By Dustin Rowles | Posted Under Miscellaneous | Comments (42)



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When I initially heard that DirectTV had pulled an ad from YouTube after the comments section for the ad devolved into a race war with outcries of reverse racism and elder abuse, I expected at least something provocative in the ad (below). I watched it twice before I even recognized what was even at issue. In the ad, a fictional boxer named Tommy “The Truth” Thompson is walking with his African-American entourage and explaining the wonders of DirectTV. Near the end of the ad, Tommy’s son, “Half Truth” sucker punches the white butler.


That’s it? That’s all there is to it? How could anyone find this racist?

And then I remember what we’re dealing with: YouTube commenters, the sewer-dwelling mouthbreathers of the Internet, the only idiots on the planet who might interpret the benign ad as advocating elder abuse or suggesting reverse racism. Commenters started calling for a bocyott of DirectTV because a black kid punched a white butler in a banal tongue-in-cheek ad? Really. But wait, it’s not just reverse racist; it’s also apparently straight-up racist because it reinforces stereotypes about black people, namely that their children sucker punch their butlers, which we all know to be true.

Why DirectTV would bow the pressure of troglodytes with keyboards is an open question. Seriously, the people in Idiocracy look at YouTube comments and worry about the future of the nation. That’s how perversely moronic they are. Most of them turned on their caps lock in 2004, ripped the key off with their one tooth, and have since been YELLING INTO THEIR COMPUTERS. When we let these people control this discourse, that’s when the level of stupidity begins to counterbalance the laws of gravity and the planet skitters into the sun.

Kill ‘em all, Dwayne Elizondo Mountain Dew Herbert Camacho. Kill ‘em all.

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Comments

I'm pretty sure YouTube comments saw Idiocracy and started watering their plants with Mountain Dew because it's what plants crave.

They were already eating Carl's Jr, so no change there.

Posted by: Socrates_Johnson at July 8, 2011 10:10 AM

We may be in a recession, but there are always plenty of jobs in the indignation industry.

(And I still don't see the sucker punch. I hear it, but I don't see it.)

Posted by: , at July 8, 2011 10:11 AM

yahoo answers.

much much worse.

Posted by: gp at July 8, 2011 10:13 AM

I could care less about this ad. But, this is the inevitable end to political correctness and victim groups who find insult in everything. My guess is that a lot of the "outrage" over this is ginned up b/c people realize that if the races were reversed in this ad, there would be the same outrage from the usual victim group suspects. Somehow I doubt you would find that outrage offensive though. Twanda Brawley forever! Has Al Sharpton ever paid the damages award to those officers whose lives he ruined? I mean, in between being feted by top Dem politicans?

Posted by: Kerminy at July 8, 2011 10:13 AM

Fact: If you use the phrase "reverse racism" in earnest, you're not allowed to comment on issues of race.

Posted by: Internet magpie at July 8, 2011 10:13 AM

Oooh! They missed such a great opportunity to cast Naomi Campbell in this and have her deliver the sucker punch. That would have been several levels of awesome.

Posted by: PaddyDog at July 8, 2011 10:15 AM

what the hell is reverse racism? isn't racism "racism" no matter the direction?

Posted by: arrrghzi at July 8, 2011 10:17 AM

The term "reverse racism" makes me very stabby, and not just because I'm a ninja.

Posted by: Patty O'Green at July 8, 2011 10:20 AM

"Reverse racism" is a phrase that makes my eye twitch.

Yahoo Answers and YouTube comment sections will definitely make you contemplate the idea of mandatory sterilization for the masses. At least, that's what I always end up hoping for.

Posted by: MelBivDevoe at July 8, 2011 10:23 AM

Reverse racism sounds like something wonderful. Take racism, put it in reverse and you have everyone loving and respecting each other.

YouTube comments are the bathroom stall of the internet. It's the most racist, ignorant place on the web. I'd find the irony hilarious if not for the fact that, now that the drooling masses have gotten something taken down, they're going to start acting like the mentally deficient cousin of Anonymous.

Posted by: Paultera at July 8, 2011 10:35 AM

Both Youtube and Yahoo Answers are horrific but not nearly as soul-crushing as some comment sections. Have you ever read the comments on The Superficial or The Skinny Website? I've actually had to get up and walk away from my computer in disgust.

That's why I love Pajiba!

Posted by: becks at July 8, 2011 10:36 AM

Up next on the YouTube commenter-asshole list, the reporter who gets a fly in his mouth and decries living in a "hick town" is exposed as a real racist. (After all, we know the most egregious racism is committed against white people. Didn't you get the memo at our last meeting?) I mean how can we let such atrocious and hateful words stand? And on the internet of all places?

Posted by: Socrates_Johnson at July 8, 2011 10:44 AM

Would it be racist to say I missed the elder abuse because I was ogling the brown sugar? That's a very good looking man.

Posted by: snapnhiss at July 8, 2011 10:45 AM

Hmm... for some reason I can only see about 2/3 of the video, and the right 1/3 is cut off. Anyone else have this problem?

Posted by: Purvis at July 8, 2011 10:45 AM

The sucker punch, and many of the other details in the ad were cropped out going from widescreen to old standard ratio.

One ad that I do find a wee bit racist is one for Eska bottled water. The ad's claims the water's purity is "protected by Eskan Warriors (*Cue eagle cry sound effect...no really, they did). When someone dares mix water with juice he is attacked with a blowdart from "Eskan Warriors" played by guys (2 of the 3 being white) in savage costume complete with headdress, warpaint and loincloths. As you might expect some Native Americans are taking exception to it. I can't say I really blame them.

The ad is in the video at the bottom
http://www.theepochtimes.com/n2/canada/native-group-wants-racist-water-ad-pulled-58789.html

Posted by: bleujayone at July 8, 2011 10:58 AM

I was about to say that, Purvis... I don't see an old white guy getting punched by a black kid in this video, so I don't see any sort of problem at all.

Posted by: Cody at July 8, 2011 10:59 AM

Occasionally Yahoo! Answers will give you, y'know, a decent answer to a question -- no matter how inane the question. YouTube comments never give you anything but the desire to see the world burn.

The most offensive thing about this ad is poor Paul Winfield. You used to be a Starfleet Captain, sir, what happened?

Posted by: RobP at July 8, 2011 11:20 AM

You are an unfit mother.

Carl's Jr. Fuck you, I'm eating!

Posted by: Kballs at July 8, 2011 11:38 AM

Paultera is right. Reverse racism would be a good thing. Racism isn't simply about white people judging non-white people based on their race. Its about anyone judging anyone by their race. The reverse of that would be not judging anyone based on their race.

But it shows how racism is so predominantly leveled against non-white people, and especially black people, that some white people had to come up with a different name for it when it happens to white people. And its usually just a way to try and deflect their own racism. Because now in America the worst thing about racism is being called a racist, not actually having your life affected by racism.

Posted by: Dave at July 8, 2011 12:30 PM

RACE WAR!

Posted by: BarbadoSlim at July 8, 2011 12:39 PM

With respects to my melanin deprived friends, and as the official spokesmen for the minority community inside of the larger pajiba community. With much deliberation and consult, I deem this video as being not racist, notwithstanding its themes of misogyny and violence.

Posted by: Pookie at July 8, 2011 12:45 PM

No BSlim! A general knows when to take his troops to war. We will not fight foolish wars, or wars of vanity. Be patient my friend, your cry for war will soon be granted.

Posted by: Pookie at July 8, 2011 1:04 PM

Reverse racism: because proper racism is from a white person to a black one!

Posted by: A-schaef at July 8, 2011 1:05 PM

I didn't think it was racist.

Horribly frakking annoying, but not racist.

Posted by: The Wanderer at July 8, 2011 1:27 PM

Racism = prejudice + power.

"Reverse racism" is not actually a real thing.

Why is this so difficult for people to understand?

Posted by: Marrrrrr at July 8, 2011 1:43 PM

Bring back the tiny giraffe.

Posted by: MM at July 8, 2011 2:21 PM

YouTube commenters, the sewer-dwelling mouthbreathers of the Internet

seriously, this should be the tagline on Youtube.

Posted by: John G. at July 8, 2011 3:26 PM

Kerminy, Ok, you're an ignorant asshole who complains about political correctness, but c'mon "could care less?" It's "couldn't care less," because you're saying that you could NOT care less.

Posted by: John G. at July 8, 2011 3:31 PM

Also, because of the header pic:

"Welcome to Costco. I love you."

Posted by: John G. at July 8, 2011 3:32 PM

MM, yes! Bring back the tiny giraffe! My Mom wants one of those.

Posted by: The Wanderer at July 8, 2011 3:55 PM

Tiny giraffe ftw. Of course, you could always make the argument that featuring the giraffe is racist against hippos, or lions, or something.

Yay Tiny Giraffe!

Posted by: MM at July 8, 2011 4:15 PM

The cries, no doubt, come from morons looking for any excuse to somehow, someway be the victim they see themselves as. Because, of course this is a white country and anyone not white is not a true American and therefore "their" rights are being eroded by the influx of brown people. The only way to legitimize their racist views is to make themselves "victims" of the watering down of the "real" America, because of course they're not really racist, they're just concerned about America and their freedom. The freedom to keep America American and that means white and Christian.

Youtube and Yahoo commentors are the true Tea Party. The Tea Party that Tea Partiers want to be but are afraid to be in public. Birthers who scream they are true Americans seeking truth but are really just pissed off dickheads who can't believe there's a black man in office. The same assholes who cry that Obama met with an African delegate and that means he's going to pander to African interests while they scream that he's a closet muslim who's going to bring in Sharia law. The width and breadth of their inconsistent complaints scream of grasping, idiotic racism and their all too dumb to see their own dumbness. That moment when McCain had to tell that idiot old woman, in public, on camera, that Obama was not a muslim should have shamed him right out of the old fart party, but instead, the asshole, who used to have a spine simply rounded his wagons tighter around Grizzly retard while she silently submarined him.

I would say their arguments are childish, but children are smarter than they are.

Posted by: Protoguy at July 8, 2011 4:41 PM

I came from YouTube to Pajiba. It's all starting to come together now.

Oh, and just so I don't feel left out...
GRUMBLE GRUMBLE NO SUCH THING AS REVERSE RACISM GRUMBLE

Posted by: grumble superasente grumble at July 8, 2011 4:44 PM

I prefer the DirecTV ad with the tiny giraffes.


Sorry, that's all I got.

Posted by: greer at July 8, 2011 7:04 PM

I saw this commercial once, and I don't remember seeing the kid punch anybody. Even if I did see it, racism would not have come to my mind at all.

Posted by: Candee at July 8, 2011 11:35 PM

Sorry for the diatribe. I get riled.

I saw the commercial the other day. Saw the kid smack the butler. I lold.

Aren't all butlers white?

Posted by: Protoguy at July 9, 2011 12:02 AM

Proto, in that silly rant of yours about labeling, you've proven to be no be no better than the group that you claim to despise. Good job, chump.

Posted by: P at July 9, 2011 12:41 AM

anything to keep the trolls happy

Posted by: Protoguy at July 9, 2011 2:45 AM

Herman Cain For president i like him because he proves not all republicans are racists.i will support him all the way to the white house until he retires just as long as he dosen't support abortion like obama does

Posted by: Utah Dynamo at July 9, 2011 4:12 PM

sucksess!

Posted by: Protoguy at July 9, 2011 4:41 PM

Socrates_Johnson, whats wrong with feeding plants Brawndo? It's what plants crave. It's got them there Electrolights.

Posted by: Cunachi at July 9, 2011 11:51 PM

... Does anyone realize that if there was an all-white entourage which had a black butler pictured as so subservient , no matter the side-plot or punchline of the scene, there would be an outcry from the NAACP?

Do we not remember the hallmark card incident involving the 'black holes'?
( http://abclocal.go.com/kabc/story?section=news/local/los_angeles&id=7475737 )

I think this kind of response is moronic from either side, but for all fairness, please be inclusive of stupidity.

Also, you and your commenters seem to have an odd definition of racism. You say in your article "...because it reinforces stereotypes about black people, namely that their children sucker punch their butlers, which we all know to be true."

But never has racism been about what is TRUE. In fact, stereotypes, by definition, aren't true as a general rule, that's why they're stereotypes.

All African Americans don't sit around chewing watermelon, drinking grape soda, relaxing from their stint of raping all the white women in sight and contemplating the next crime-spree and drug sale. All white people don't don business suits, walk around the house in slippers made of minority babies and spend eight hours of their day fulfilling their 'bring the colored-man down' job description.

One of your commenters explains racism as such:
Racism = Prejudice + Power

This isn't inherently true. The poorest, least powerful people can be racist. Racism often happens on both ends, when the powers that be are racist, they inspire racism in those who they rule. A perfect example is the dominant use of the term 'the white man' in the civil rights action days when those being oppressed would refer to their oppressors.

Of course not all white men, or women, were racist at that time. It was an established perspective which was not always accepted, even by those in relative power.

My point is, you shouldn't make commentary on racism unless you can accurately define it without the use of a dictionary. You become as aggressively sophomoric as those you're railing against.

My personal thought on the matter is if the NAACP and other advocate groups can rage against racist hallmark cards and toys and comic books and movies and cartoons and songs and everything else under the sun... If feminist groups can shout against movie posters and advertisements... If churches can take down billboards and ads... why can't other groups do the same? What does equality mean if it's still tipped to any side?

Although I'm against tribalism of any-kind.

Posted by: Wonderer at July 20, 2011 6:56 PM