Something Kind of Amazing Has Actually Come Out of All That 'The Dress' Mania

By Vivian Kane | Miscellaneous | March 6, 2015 | Comments ()

By Vivian Kane | Miscellaneous | March 6, 2015 |


When companies try to use pop culture or trending subjects as marketing, the results are not great. In fact, they’re usually terrible. Like really offensively terrible. So terrible that John Oliver was inspired to come up with a brilliant solution that most companies still don’t seem to be using, unfortunately.

So kudos to the Salvation Army for taking a stupid (or fascinating— you do you) trending item and not only not embarrassing themselves with it, but actually creating something pretty powerful.

The text here, if you don’t have bionic owl eyes, reads “The only illusion is if you think it was her choice. One in 6 women are victims of abuse. Stop abuse against women.” There’s also a hotline number at the bottom for those who need help. As The Mary Sue points out, the Salvation Army’s history with women is a shitty one, unless you’re talking about white cis women. When it comes to the gay and transgender communities, their support is nonexistent (or worse than nonexistent). But this ad? This is something great. It may be jarring to see something so trivial associated with such a devastating subject, but that’s the whole point. This is definitely an attention grabber, and since the message is that the everyday abuse of women doesn’t get enough attention, job well done.

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