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Pinpointing the Root of the Nation's Obesity Problem

By Dustin Rowles | Posted Under Miscellaneous | Comments (44)



fat_kidz.jpg

My wife’s parents were hippies, and I’m not talking about Steve and Elyse Keaton hippies. They were hardcore back-to-the-landers. They moved out into the middle of nowhere, built a house (and I mean “built the house” not “had a house built”), and essentially lived off the grid for two decades. What that meant was, in addition to no running water or indoor plumbing, my wife grew up without electricity, which is to say: She had no television. So, to pass the time, she spent hours thumbing through issues of National Geographic that outdated her by a decade (it explains a lot about her: She’s both remarkably intelligent and worldly for someone who grew up literally in the middle of nowhere, but thanks to magazine ads that were targeted at National Geographic’s upscale readers, she also has a fondness for shiny things).

On a recent visit to my father-in-law’s house (he’s no longer off the grid; in fact, he’s a successful fundraiser for the Pew Organization), my wife found old boxes of those National Geographic magazines with which she grew up, and for nostalgia’s sake, she brought them home and began poring through them again. Among the things she found was the below print ad from a 1971 issue that is not only hilariously ironic given the current obesity epidemic, but may even help to explain it, if in fact the attitude exhibited in the copy was pervasive at the time.

sugarfattening.jpg

If you have a difficult time reading that, below the headline — If Sugar is So Fattening, How Come So Many Kids Are Thin? — the copy reads, “Next time you pass a bunch of kids, take a look. Kids eat and drink more things made with sugar than anybody. But how many fat kids do you see?”

Now, imagine the sugar industry posing that question today in an ad today. Looking at kids today may be the absolute strongest weigh-loss incentive imaginable, and perhaps the very best reason to decrease one’s sugar intake.









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Comments

Except, most children don't eat foods made with ordinary sugar. They eat foods made with high fructose corn syrup which does not signal the pancreatic cells in the same way that ordinary sugar does. With regular sugar, a signal is sent to the pancreas that the body has had enough, HCFS does not send this signal and the body keeps on wanting more. The corn lobby has ads trying to convince us that HCFS is just natural sugar, which technicallys is true, but the way it acts in the human body is far from natural.

Posted by: PaddyDog at November 8, 2010 11:13 AM

This is eeeeeeevil. And this is coming from someone who's doing a degree in marketing!

Posted by: vdo86 at November 8, 2010 11:13 AM

Sugar does have a place in a balanced diet. Keyword: balanced. Too bad we don't even have the choice anymore as it gets dumped in the vast majority of food advertised to us everywhere we go. So just assume that everything edible that comes in shiny/colorful/bright cardboard/plastic/metal packaging can and will kill you if you consume the whole thing and you'll be just fine. Maybe.

Posted by: Robert at November 8, 2010 11:16 AM

PaddyDog, I saw those ads while I was in the US last week. I was amused by how they phrased things, but if I lived there I'd probably be appalled.

Posted by: Carrie Snot Face at November 8, 2010 11:18 AM

Yeah...shoulda changed my name from back when I was all full of cold...

Posted by: Carrie No Longer a Snot Face at November 8, 2010 11:19 AM

Our addiction to sugar > Our addiction to drugs, smoking, sex and every other addiction combined.

Posted by: Fredo at November 8, 2010 11:19 AM

Robert, I'd always heard that there was absolutely no need for sugar in a person's diet. While I agree that keeping an eye on what we eat and how much sugar we're taking in, is a good idea, in fact, we could do without it perfectly well and not suffer any consequences. The same can't be said for complex carbohydrates, protein, fat and fibre.
Funny how I know that and yet am still at least five stones overweight :-/

Posted by: Ponytail at November 8, 2010 11:30 AM

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Posted by: alphawhiskey at November 8, 2010 11:38 AM

Corn is the main problem, not natural sugar. Corn is in everything. It's no coincidence that the same food used to fatten our livestock is also fattening us. Avoid processed food wherever possible. It works wonders, believe me.

Posted by: TylerDFC at November 8, 2010 11:41 AM

Sure. Blame the industry and the media and anyone else but your own bloated, gluttonous ass.

If you don't know that you're eating shit, it's your own damn fault.

Posted by: Neodiogenes at November 8, 2010 11:47 AM

Also, no one mentioned yet that kids in 1971 were out running around like crazy for hours a day. After school, we used to play outside. Race each other. Play ball, ride bikes. There was nothing worth watching for kids on TV, no computers or video games. When you get that much exercise, a few Cocoa Puffs will not make you a blimp.

Posted by: steve at November 8, 2010 11:52 AM

Dustin, its hilarious that you posted this today, on the back of a guy releasing a study where he lost 27 lbs on a Snack Cake diet.

Posted by: Kat at November 8, 2010 11:54 AM

To be fair to sugar, a lot of the shit kids eat too much of isn't filled with sugar, it's filled with fat. Hamburgers, pizza, chips (of all kinds), pizza rolls (those grody Totino's things), etc. They market this stuff to kids (and mothers, who do the bulk of the family grocery shopping) just as aggressively as the HFCS or sugar industry does their product.

Just sayin'. It's not just sugar.

Posted by: Slash at November 8, 2010 12:01 PM

High fructrose corn syrup does not equal sugar. Everything now is made with HFCS, not real, cane sugar (or fruit sugars), even mustard and ketchup contain HFCS.

Eat clean, if a food has over three ingredients on the package, put it back.

Do I actually do that... no, but I know that's what I should do.

Posted by: Mrs Smith at November 8, 2010 12:06 PM

Niodigenes:

Children don't have any say over the crap their parents feed them or over-feed them. My niece is a case in point: 9 years old; horribly obese; hasn't stood a chance since the day she was born; and there's no way to reason with her parents. By the time she's old enough to take control of her life, it's going to be a terrible uphill struggle to undo years of bad habits and ill health.

Also, try avoiding foods with HCFS. I do it diligently, but sometimes I have to walk out of the store with nothing because I can't find anything. Heinz makes one HCFS-free ketchup. They make it in the smallest bottle possible at a high premium cost.

Posted by: PaddyDog at November 8, 2010 12:09 PM

I'm with steve on this one. The biggest difference between then and now is exercise and habits.

pizza rolls (those grody delicious Totino's things)
Fixed it for you, Slash.

Now I'm going to eat a well-balanced lunch while dreaming of Totino's garbage...

Posted by: Patty O'Green at November 8, 2010 12:09 PM

Dustin, its hilarious that you posted this today, on the back of a guy releasing a study where he lost 27 lbs on a Snack Cake diet.

My first reaction to this is "malnutrition."

Man Eats Nothing But Twinkies - Loses 27 Pounds

Yeah. Malnutrition.

Posted by: superasente at November 8, 2010 12:28 PM

Why kids are fat, as seen at every supermarket check-out every day:

"Mom, buy me this."

"No."

But, Mom..."

"I said no!"

"But, Mom!"

"God dammit!"

"Bwaaaaaaahhhh!"

"All right! Here! Now shut up!"

Posted by: The Mutt at November 8, 2010 12:36 PM

I'm with - well, everyone. It's not sugar, it's HFCS. AND it's fat, AND it's changed lifestyle. Feed your kids (mostly) unprocessed foods - it's not rocket science. Meat and a veggie or two, eggs and cold cuts and fresh bread, nuts and berries and bananas and apples. You don't have to make everything from scratch, but if you pay attention to the food you eat and what you feed your kids, you can do pretty well pretty easily.

Posted by: Edith at November 8, 2010 12:37 PM

Even if you haven't read 'The Omnivore's Dilemma,' pick up Michael Pollan's 'Food Rules' if you want simple ways to eat healthier. Like mentioned above, avoid overly processed things and things with lots of ingredients. And HFCS. If you've got a Trader Joe's near you, they have all kinds of things without HFCS that I could not find at the regular grocery store - like yogurt.

Posted by: fenchurch at November 8, 2010 12:39 PM

First, kids back then (i was one of them) didn't have all the refined sugars that they eat now (but that's not a good excuse). Second, we ran or road our bikes EVERYWHERE! We stayed out until way after dark playing kick the can. We road our bikes for miles just to get to a 7-Eleven to blow a pocket full of change on sodas and candy. The candy was fuel for a generation of kids that played outdoors non-stop. I love video games, but I hate TV. Both are killing our kids. (and some of us lazy ass adults too)

Posted by: Skeetikus at November 8, 2010 12:59 PM

I know it's really really easy to preach about high fructose corn syrup and processed foods. Although those are very unhealthy, they won't necessarily make you fat. Kids these days are fucking lazy and it's everyone's fault. Throw the lazy bastards outside and teach them how to play without TV and video games. Kids need to burn fuel and grow strong. Watching the Disney Channel and eating carrot sticks might be healthy, but eating a hot dog and burning it off playing football outside is the way to go in my book.

If you don't like it, lick my Kunis. (i know a few of you know what I mean!)

Posted by: Skeetikus at November 8, 2010 1:03 PM

If anyone is curious, this is a good study demonstrating what PaddyDog was talking about: http://www.sciencedaily.com/releases/2008/10/081016074701.htm

Posted by: kristin at November 8, 2010 1:33 PM

That picture seriously breaks my heart. How can a kid that big possibly have a shot?

I was looking through old pictures of my family from the seventies and saw a picture of my "fat" cousin. Seriously - not even big by today's standards. As for the activity situation, it's not even just TV, videogames, etc. - kids have A LOT more homework and testing b.s. today than they had in my day.

Posted by: samantha t at November 8, 2010 1:33 PM

Being an Australian citizen, I always find it fascinating reading anything to do with the american weight situation. Australia is in a bad place too, but by the direction this discussion is going, it almost seems like its an unavoidable problem in america.

In Australia the vast majority of our sugar comes from our cane fields. So learning about all of the problems concerning corn based products is interesting. I myself am probably slightly underweight ( 6 foot and 70kg, I lead a very physically active lifestyle and dont get time to stuff my face with food ), but thats mostly to do with my parents and how I was raised. Its been mentioned previously and The Mutt gave a great example, but parents caving to there childrens demands and not teaching there kids why they cant have something in particular is a big problem.

Kid: I want!
Parent: No.
Kid: but I want it now!"
Parent: I said no.
Kid: I WANT IT.
Parent: fine.....

Kids need to be taught why they cant have it. Through learning they will gain the knowledge of why things are bad for them, parents shouldnt just assume the kids will pick up on these things.

Kid: I want this chocolate bar.
Parent: Sorry you cant have it, for desert tonight you can have X desert, as long as you eat all of your dinner first.

The kid is thrown off the scent of the chocolate bar and has a new focus of a reward for finishing there dinner. As long as the dinner is healthy in the first place, consisting of 3-5 vegies/salad and a healthy red meat. Let alone getting your kids to help in the food making process and teaching them why each food group is good for them.

Time is an important factor though, and with morgages/work and the socio-economic problems associated with both playing such a vital roll against a parent raising there kids, it is understandable why parents take the easy way out and buy takeout, or dont have the time to teach there kids about fundamental basics such as food.

Our decadent lifestyles are resulting in the degradation of society.

Posted by: Sostra at November 8, 2010 2:07 PM

Marry me, PaddyDog. I've been preaching that gospel, the Gospel of the Slow Food Movement, to my friends and family for years now. Finally they are starting to listen. My opinion on HFCS might be a bit extreme, but I don't think that any human should ingest that shit unless they are trying to survive a famine. Also, most pre-packaged and processed foods are not allowed in my house. We buy a few select things in boxes or jars but I make damn sure that every ingredient is actual food and not a chemical.

The most hilarious reason that I hear for people continuing to eat shitty, cheap processes food full of HFCS and chemical preservatives is "I can't afford to buy fresh fruits/veggies/meat." Well you know what? Fucking cut back somewhere else. If it gets to the point where my husband and I can't afford to buy fresh and organic for our daughter (soon to arrive), the first thing to go is the TV service. Then the high-speed Internet. And so on until we can afford it. Food comes before all extraneous, unnessary costs.

Posted by: stardust at November 8, 2010 2:18 PM

It’s the Parent Guilt Industrial Complex.

I recently spent 3 minutes staring at the jam shelves at Whole Foods thinking that I can’t really afford to buy the organic jam, but then won’t I be saturating Little Julien’s body with chemicals because, you see, I know that strawberries are one of the fruits on the dirty dozen list that you must always buy organic. Organic/affordable/organic affordable. I gave up when a little voice in my head said, “Really? Do you really think the jam is going to kill him?” and I don’t and I took the regular one. I'm fatigued as a parent. I'm on the brink of a general malaise setting in*. As a parent in the information age, I am inundated with concerns and responsibilities: never mind if the jam has chemical-laden strawberries, how is it sweetened; too much sugar; too much corn syrup; since we live on the second floor and have an unfenced yard and can’t send him out to play is he being scared for life; sunblock will give you skin cancer; no sunblock will give you skin cancer; zinc sunblock will make you look consumptive; what is in the drinking water; how long will it take that juice box to biodegrade; what is in the vaccines; is the car seat safe; what about the red dye in that Tootsie Pop; is the microwave diminishing the nutritional content of his peas; Mr. Julien and I are so out of shape, what are we teaching him; how much fluoride is enough; why do I have spend MORE MONEY to get things that are LESS PROCESSED; why does CHICKEN cost LESS per pound than FRUIT; was the shirt he is wearing made by someone about his age in a third world country; the dyes and perfume in my detergent are doing what to his immune system; am I giving him too much starch even if it is whole grain…

I’m a mostly rational and very sensible person, but keeping up with, abiding by and sorting through all of the rules is exhausting. The Juliens don’t eat much processed food (what you’re looking at is all home cookin’), but I do let him have “organic**” Kraft dinner once in a while or a chocolate bar. On a day when I am especially tired the fact that we don’t eat processed food makes dinner such a pain. I think it would be easier if I was one of those people who bought Wonderbread, Frosted Flakes and fish sticks and didn’t worry about it. But then I might not be the kind of person who frequents a site like this and learns of prehistoric creature death matches.

I think it’s a fair trade.

*because of the poor quality chocolates - $20 to the person who can name that reference

** I snicker too. It’s snicker worthy. Maybe even a snort.

Posted by: Mrs. Julien at November 8, 2010 2:22 PM

If there is no medical reason for that kid in the banner pic to be that fat and his parents allowed him to become morbidly obese, then I have a message for them:

YOU HAVE FAILED AT LIFE, MOTHERFUCKERS!!!!!!

Parents like this should be arrested for child abuse and forced to fix their kids' diets in short order to avoid having them taken away for their own good. These poor kids are being slowly poisoned, then forced to face the unforgiving mindfuck of their school's social heirarchy where they endure relentless bullying. So congratulations, you apathetic losers! Your kids are totally fucked!

Posted by: Kballs at November 8, 2010 2:23 PM

Mrs. Julien, it's Eddie Izzard isn't it?

Posted by: stardust at November 8, 2010 2:35 PM

Nope. Phew. I need my money to buy the organic pop tarts.

Posted by: Mrs. Julien at November 8, 2010 2:47 PM

Mrs. Julien, get grape jam instead. Since grapes are cheaper, they don't get the extensive pesticide treatments that more expensive crops like berries do. Strawberries are fragile and susceptible to all kinds of disease and pests, not to mention that no one wants to buy them if they look funny.

Posted by: Phaeolus at November 8, 2010 2:51 PM

Stardust:

I will happily marry you. I'm so sick of people laughing at me for talking about Slow Food. My parents-in-law are embarrassed when I ask where food was sourced at restaurants. It would be nice to have someone who understands instead of rolling their eyes to heaven because I'm not willing to put industrialized crap in my body.

Posted by: PaddyDog at November 8, 2010 3:08 PM

He doesn't like grape. Their tastes do have to enter into it. We go with raspberry and blackberry instead.

Posted by: Mrs. Julien at November 8, 2010 3:18 PM

excersise! excersise! excersise! that's all that needs to be said. and a slow diet? the closest thing to a slow diet I can think of is if it's slow enough to catch I eat it! But I excersise all the time, I ride a bike 20 miles daily, on top of regular PT. My kids do the same, with exception of 20 miles a day, they are limited to how much internet time they get and TV is not always on! It's called being invovled people try it.

Posted by: BigTodd at November 8, 2010 4:12 PM

Mrs. Julien: I hear you loud and clear, sister. As to the jam, it's a swipe on a piece of bread, so I don't sweat it. That said, it's a swipe, so the extra money you invest in organic or non-HFCS version goes a long way b/c jam lasts a long time.

Crap that is crap doesn't freak me out - I permit my daughter to have crap ice cream fairly frequently and don't freak out about it. Crap masquerading as healthy food, i.e. cereal with HFCS, chicken with tons of hormones, bread loaded with preservatives, yogurt with weird colors, etc. is what concerns me the most. As to processed v. non-processed, sure, I prefer to make marinara myself for the kids. However, Trader Joe's marinara really isn't that bad. I try to keep enough on-hand for those in-a-pinch nights (which are mighty frequent these days).

I seriously don't worry about the rest (what detergent I use, - not enough hours in the day for that. The only thing I'm truly a lunatic about is car-related safety.

Posted by: samantha t at November 8, 2010 6:46 PM

Bah...Grape jam is tasty! (My husband won't eat grape either...He likes grape everything-else, but not jam.)

Posted by: Phaeolus at November 8, 2010 7:42 PM

I have to thank my Mom for my good eating habits. She raised my sister and I on a mediterranean diet (she grew up in Iran) and we pretty much ate the most excellent, fresh, healthy stuff. It was mostly centered around vegetarian fare, fresh veggies, huge salads, fruits, french bread, good cheese. Pasta and fish, but no red meat. Rarely chicken (mom's been a vegetarian for ten years, so is my sister, and I'm almost there).

Of course, when we were kids we wanted ice cream and soda pop, but mom stood firm and to this day I really can't even eat processed foods.

One of the things that drives me mad is the "I can't afford to eat healthy" argument, especially coming from an overweight or obese person. If you are significantly overweight, let's arbitrarily select 50 lbs. or more, that means you are consuming more calories than needed. Extra calories means extra money you are spending.

Besides, it's actually LESS EXPENSIVE to buy fresh produce/lentils/spices and actually, you know, cook your own meal. Home cooked meals, ones that don't come from a microwave oven, are hands down less expensive than pre-made dinners and snacks. You get a lot more for your money, which is why I refuse to buy prepackaged food.

At Trader Joe's (a store I love), they sell PRE-SLICED ONION. For like, $2.50. I mean, what are you paying for? You're paying for someone to slice up a damn onion, wrap it, and put it on a shelf. Why not spend .50 on a whole onion and slice it up yourself? That stuff drives me bonkers. Same with pre-made salads. $5 for a bit of dry lettuce, a huge package of dressing (with probably 300-400 calories alone), and some croutons. Give me a break. Buy a head of lettuce for $1.00 and slice it up yourself.

All of which to say, we have lost the art of cooking for ourselves. I think people are confused by cooking, they don't know what to do with it, and don't do it often enough to keep regular ingredients at home to use. If you eat take-out all the time, or eat microwave dinners, when it comes time to try and make a home cooked meal you're probably not going to have the experience, confidence, or the necessary ingredients to make the meal. So you have to run out to the store, spend $50 on seasonings or ingredients you might never use again, and then slave over a recipe you're not sure you even want to eat. That, I believe, is why people get frustrated. They say it takes too long to cook from scratch, it costs too much money, etc.

I can say, though, that if you make a habit of cooking at home, you will find you can make a meal in less than half an hour and be satisfied monetarily and nutritionally. You will be healthier and all will be well.

BTW, loving the Eddie Izzard note on the board. I'm a huge fan!

Posted by: Lbees at November 8, 2010 10:41 PM

That kid is obviously the result of some kind of unholy union between the Michelin Man and the Stay-Puft Marshmallow Man.

Marshelin Boy.

Posted by: , at November 9, 2010 12:42 AM

I agree, Lbees. Cooking doesn't have to be an art, but it is an essential skill that fewer and fewer people hold. It is also much easier to control your food budget when you're not eating out as much. And it's true that with practice you can get many meals ready in 30.

Posted by: Turtle at November 9, 2010 1:15 AM

Testify, Samantha T. My diet isn't great, but when I eat crap, by god I know I'm eating crap.

On another note, should I be alarmed that my first reaction to this article was, "Mmm, I could go for something chocolate right now"? My guess is yes.

Posted by: cinderkeys at November 9, 2010 1:49 AM

One of the things that drives me mad is the "I can't afford to eat healthy" argument, especially coming from an overweight or obese person. If you are significantly overweight, let's arbitrarily select 50 lbs. or more, that means you are consuming more calories than needed. Extra calories means extra money you are spending.

Ehhh, not so much. Go wander the aisles in the middle of the store and look at the boxed dinners - those things are jam-packed with fat, sodium and HFCS and they cost like $1.50. The problem is that low quality food is cheap to produce and those cost savings translate to lower prices in the grocery store - as opposed to meat and fresh fruits/veggies, which take a bit more effort to produce and therefore costs more in the end. It also doesn't help that corn production is heavily subsidized in this country, making it easy for companies to get HFCS on the cheap and sweeten/flavor their products with it.

Posted by: Another Jen at November 9, 2010 4:28 AM

It's not Eddie Izzard, I'm afraid. It's Sean Cullen and from a routine about what would happen if a Bond villain were Irish. His big crime would be to give free chocolate to people, but they would complain that "these are poor quality chocolates and a general malaise would set in".

Posted by: Mrs. Julien at November 9, 2010 10:58 AM

Ah, Mrs. Julien, I see. I guess I saw someone mention Eddie somewhere on the board and got all excited.

And to Another Jen, yes, I agree wit you. There are some very inexpensive frozen meals for under $5.

But, but! Is that pre-made food fulfilling? I certainly don't feel satiated after eating a Stouffer's mac n' cheese tin. My point is that these foods are not only extremely calorific, they do not satisfy one's hunger. You end up eating more of some other food. And I still firmly believe that extra weight equates to extra money. You pay to eat more than you need to consume, that's just math.

Processed food also has the added negative consequence of not curbing hunger; a 2 liter bottle of Coca Cola may be only $2, but the HFCS causes increased cravings for more sugar. You don't feel satisfied with drinking a glass of cola (it's tasty!). So yeah. I just think... healthier fresh food costs less, hands down.

Let's go shopping! I'll show you what I buy, you show me what you buy, and we'll compare how many meals you can get out of it.

Posted by: Lbees at November 9, 2010 1:06 PM

She never said she eats like that Lbees and she's right. If you have two children and you make them a box of Kraft Mac 'N Cheese for lunch, it's significantly cheaper than making them a nice salad and a piece of fish. I agree that people should eat healthier but I think you have your head in the clouds.

Posted by: becks at November 10, 2010 7:19 AM