New Rule: Only Watch TV Shows That Also Serve You Delicious Pastries
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New Rule: Only Watch TV Shows That Also Serve You Delicious Pastries

By Vivian Kane | Miscellaneous | June 16, 2014 | Comments ()


There’s a new trend in entertainment marketing that I hope sticks around forever and ever: advertising through food. Everyone knows that the fastest route to an Emmy voter’s heart is through a delicious treat served out of the side of a truck.

First Chef (not a TV show, obviously, but worth including here) had a cuban sandwich “pop up,” featuring DJ Jon Favreau.

And last week Brooklyn 99 sent Joe Lo Truglio out in a truck to serve, you guessed it, donuts.

Now Orange Is the New Black has hit New York (and LA next) with their Crazy Pyes truck. While the reasoning behind this isn’t quite as obvious as the other two, I would not turn down a chocolate and vanilla swirl from Uzo Aduba (literal or euphemistic).

I fully support this new food-based trend. And it may even be more effective than regular commercials. I will mute my way through Hulu’s ads, but I would wait 20 minutes if Orphan Black wanted to sell me a taco. A note to the Hannibal marketing team, though: please skip this one. That would be a disturbing truck.

Via Twitter.

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Comments Are Welcome, Bigots and Trolls Are Not

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  • madderrose74

    I would totally be on line for Hannibal's food truck, especially if Mads is manning the window. The food looks amazing, even if it is people.

  • Sassy Pikachu

    I would be right there in line with you if Mads is there.

  • Sara_Tonin00

    The CrazyPyes truck was *giving* things away. I still didn't go. Because why would I leave a sterile over-air-conditioned office to go outside on a beautiful June day in NYC and get free goodies?

  • dizzylucy

    I wonder how many of those Crazy Pyes get thrown.

  • _Alexander_

    As long as it's connected to Orphan Black I will sit two hours for anything

  • The Orphan Black truck would serve sardines and powdered mini donuts. "I like these." But on the bright side a Mad Men truck would serve orange sherbet and liquor.

  • vivkane

    And cigarettes!

  • emmalita

    I would check out the Hannibal truck. The food would be beautifully presented and probably delicious. I wouldn't actually eat the food though. I doubt it would be vegetarian.

  • foolsage

    The Hannibal food would look AMAZING.

  • vivkane

    No, I bet they'd serve up some vegetarians.

  • emmalita

    But beautifully presented.

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