By Vivian Kane | Miscellaneous | June 16, 2014 |
By Vivian Kane | Miscellaneous | June 16, 2014 |
There’s a new trend in entertainment marketing that I hope sticks around forever and ever: advertising through food. Everyone knows that the fastest route to an Emmy voter’s heart is through a delicious treat served out of the side of a truck.
First Chef (not a TV show, obviously, but worth including here) had a cuban sandwich “pop up,” featuring DJ Jon Favreau.
A man of many talents: #ChefMovie writer/director/star @Jon_Favreau on the 1s and 2s at the #ElJefePopUp! pic.twitter.com/yNoJaXPMU1
— Chef The Film (@ChefTheFilm) May 16, 2014
And last week Brooklyn 99 sent Joe Lo Truglio out in a truck to serve, you guessed it, donuts.
We're @ Writers Guild Theater in Beverly Hills until 9pm PT tonight. Stop by for coffee & donuts! #brooklyn99fyc pic.twitter.com/8dP2GzrcUr
— Brooklyn Nine-Nine (@Brooklyn99FOX) June 11, 2014
Now Orange Is the New Black has hit New York (and LA next) with their Crazy Pyes truck. While the reasoning behind this isn’t quite as obvious as the other two, I would not turn down a chocolate and vanilla swirl from Uzo Aduba (literal or euphemistic).
I got some "crazy pie"2day#OrangeIsTheNewBlack #nycthanks2all the fans that showed me so much love!#besos pic.twitter.com/s2CwwvTTIp
— Selenis Leyva (@selenis_leyva) June 15, 2014
Sunday with some #oitnb cast! #CrazyPyes #ColumbusCircle #NYC https://t.co/wfzqmLURsu
— Team Orange (@TeamOITNB) June 15, 2014
I fully support this new food-based trend. And it may even be more effective than regular commercials. I will mute my way through Hulu’s ads, but I would wait 20 minutes if Orphan Black wanted to sell me a taco. A note to the Hannibal marketing team, though: please skip this one. That would be a disturbing truck.
Via Twitter.