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"Chuck's" Yvonne Strahovski Shows Us How to Successfully Integrate Product Placement into a Show

By Dustin Rowles | Posted Under Miscellaneous | Comments (24)



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This is how you do it, folks: Body paint! Why haven’t more companies thought of this? Think of the possibilities: They could paint the Geico lizard over Daenerys Targaryen’s nipples on “The Game of Thrones.” Frosted Flakes’ Tony the Tiger could be illustrated over Ryan Reynolds’ six pack in The Green Lantern 2. And, of course, Trojan condoms (with logo) could be painted on to Michael Fasschlong’s humdinger in Shame. It’s barely concealed nudity plus a marketing message. It’s win win for everyone.

Now, if you’ll excuse me, I need to buy some SoBe Lifewater. Hydration Never Tasted So Good.

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(Via The Chicago Tribune)









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Comments

My first thought after I scrolled through all the pictures was: "Is the photographer wearing a cape?"

My second thought after I scrolled through all the pictures was: "Clearly my priorities are out of whack."

Posted by: Groundloop at January 5, 2012 11:05 AM

I don't know how you're not a celebrated Marketing genius (Hollywood taught me that that's a thing).

After watching MI: Ghost Busters, I would have gone out to buy a BMW and an iPad immediately if they had painted their logos on Paula Patton's...pattons. I wouldn't even wait for the movie to end.

Posted by: Joker at January 5, 2012 11:07 AM

I'm going to use that LifeWater to wash down this wonderful footlong sub that I got from my local Subway. It's delicious and a great value at only $5!

Posted by: Socrates_Johnson at January 5, 2012 11:17 AM

I really only clicked on this to get it on my log at work, as sort of a silent protest with IT snooping on what I google (You're welcome, Steve, you white wine sipping dude-bro you.)

But then I scrolled through and WOWZER. To be behind that paintbrush...

Posted by: Lemonhead at January 5, 2012 11:23 AM

I must stop taking mis-timed toilet breaks, because I keep missing the memo on how we're all supposed to find anorexic aryan 14 year olds hot.

Posted by: zeke the pig at January 5, 2012 11:23 AM

I know I live where it's cold because my very first thought was... beach.

Anorexic? Really? She looks perfectly healthy to me. And unlike a lot of ads, she even looks as if she's having fun.

Which I would be too, if I were at the beach. Where the sun lives.

... beach.

Posted by: twig at January 5, 2012 11:44 AM

Was that a paint-by-numbers design on her? Looks good, anyway!

Posted by: The Wanderer at January 5, 2012 11:45 AM

I'll be in my bunk.

Posted by: jthomas666 at January 5, 2012 11:51 AM

Bottle of water? Where?

*Looks again*

Still don't see it. The product placement is the paint, right?

Posted by: , at January 5, 2012 12:01 PM

There is nothing unhealthy about, or having an appreciation of, Yvonne Strahovsky. Not a damn thing.

Also, Mass Effect 2.

Posted by: RobP at January 5, 2012 12:15 PM

In the words of Ralph Steadman--Go to the tap and take what's coming to you!

Posted by: Jay at January 5, 2012 12:41 PM

I'm with Twig - BBEEEAAACCHH!! I want it like zombies want brains.

Posted by: noodlestein at January 5, 2012 12:44 PM

I've never bought a product/service because of a celebrity.

Posted by: OldSchool60 at January 5, 2012 12:49 PM

Twig- I live on the coast, it's supposed to get into the 70s this weekend. I'll bring the booze we'll have a party.

Posted by: Lemonhead at January 5, 2012 12:50 PM

...I'll still look at the painted lady.

...but I'm not buying.

Posted by: OldSchool60 at January 5, 2012 12:51 PM

I must stop taking mis-timed toilet breaks, because I keep missing the memo on how we're all supposed to find anorexic aryan 14 year olds hot.

Posted by: zeke the pig at January 5, 2012 11:23 AM
---
As a Caucasian male who routinely puts the Williams sisters (as a package) and Halle Berry on his Five Freebies list, and who is an admirer of the amazing female form in its myriad shapes, sizes and colors, including "Aryan" and -- if that's what an "anorexic 14-year-old" looks like -- "anorexic 14-tear-old," I would politely invite you to go fuck yourself.

Besides, it's Pookie's job to try to incite RACE WARS! around here, and he's good enough at it that he doesn't need your help.

Posted by: , at January 5, 2012 12:51 PM

Man, that SoBe Lifewater causes a nasty rash. Are those coconuts growing out of her bageena?

And who spooged all over her back? That's just rude. Nice design, though.

Posted by: L.O.V.E. at January 5, 2012 12:56 PM

I don't know about the product she's shilling, but this is the most I've been interested in Chuck since, like, 2008.

Posted by: Todd at January 5, 2012 1:19 PM

I thought it was Lindsay Funke in the top photo

Posted by: moss at January 5, 2012 1:56 PM

Yvonne is wicked hot. If you think she looks anorexic, clearly you haven't been registering the truly anorexic-looking women in Hollywood (*coughAngelinaJolieinSaltcough*).

[And that's not some Jolie haterade - I think she is and can be beautiful - but damn, she lookin' thin.]

Also, you salivating menfolks might enjoy this behind-the-scenes photo of YS getting painted: Oh, to have this guy's job.

Posted by: MM at January 5, 2012 2:01 PM


She is quite attractive

Posted by: Dark Avenger at January 5, 2012 2:37 PM

There's a certain purity of essence to SoBe's painted-hottie marketing campaign - simple sexiness to sell a precious fluid. Mind the body paint gap.

Posted by: BierceAmbrose at January 5, 2012 4:27 PM

Damn she has NO Butt! I mean it's almost flat. I guess the size zero police got to her too.

Posted by: logan at January 5, 2012 6:43 PM

She's lovely and certainly not anorexic-looking, but there's no denying that she has quite a flat behind.

Posted by: Tigerlily at January 7, 2012 8:55 AM