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Ten Things I've Learned About Running a Website on the 10th Anniversary of Pajiba

By Dustin Rowles | Guides | June 25, 2014 | Comments ()


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This week marks the 10th Anniversary of this site, and I'm not sure how to mark that "achievement" without sounding like the self-indulgent asshole who threw his own birthday party. But I also feel like I should say something, because 10 years is a long time both on the Internet and in the real world. Ten years ago, I wasn't married, I had no children, and I lived in an apartment in Boston. Ten years ago, there was no Buzzfeed. Or Upworthy. Or mobile apps. Or YouTube. Or Jennifer Lawrence. Ten years ago, we wrote about politics, and my hair hadn't turned prematurely grey yet.

We began 10 years ago as a three-man outfit. Me, my best friend growing up, Jeremy C. Fox (now a reporter for The Boston Globe), and his boyfriend, Ryan Lindsey. Soon we added Phillip Stephens. These were also people who were working for an Internet company I was co-running. We created the site on Microsoft Frontpage. It was ugly as sh*t. I don't remember what our first movie review was, though I remember mine was Fahrenheit 9/11. I remember Secret Window, Spider-Man 2 and The Terminal were also early reviews.

None of those guys is still with us. I haven't even spoken to Jeremy Fox in six or seven years (it's a long boring story, although I do keep up with him online). We've had a number of writers come and go, although mostly they've stayed for two or three or five or eight years. They've all meant a great deal to this site. Some have gone on to Vanity Fair or The New York Times or jobs in academia or on other sites. Some have completely disappeared. Some have left angry. One was apparently a fictional person who never existed in the first place. Some who remain and some who have gone on feel as close as family to me.

It's been an insanely fun, occasionally stressful, sometimes frustrating, but always rewarding ten years.

Here are 10 things I've learned about running a site in the last decade:

1. Relentless bitchery can be fun. For a while. Then it gets exhausting, and it seeps into your worldview. Cynicism has its place, but idealism makes work -- and life -- and lot more rewarding. People also tend to want to be around you more and read your stuff more when you don't hate everything. Skepticism is healthy; constant negativity is ruinous. It's why we eventually dropped the "Scathing Reviews, Bitchy People" tagline.

2. Don't concern yourself with what other sites are doing. We did this a lot in the early years: We called out other sites over ethical concerns. We created some bad blood. It was dumb. I remember meeting another film blogger -- a big one -- who once said of us that "We were the asshole in the room, and that every profession needed one." Maybe so, but God, I didn't want it to be us anymore. We do the very best we can to abide by our own ethical principles, and what other sites do -- or sometimes have to do to remain solvent -- is their business. We're all in this together, and we're here to entertain, inform, and occasionally enlighten. The high-horse is a lonely f*cking place to be.

3. To paraphrase the Princess Bride: "Never engage in a comment war on Pajiba." With one exception (TK, who can somehow always pull it off), it's never, ever a good idea for a writer to engage in an argument in the comments. It always make us look defensive and pissy. Engaging with you guys is always great and important, as long as we're not trying to defend ourselves. We get above the fold space to make our points. If we do a clumsy job of it there, that's our own damn fault. Trying to fight a battle in the comments is pointless, because we will never win. If our argument was a good one to begin with, somebody in the comments will usually speak up on our behalf, anyway (thank you!).

4. Apologize when necessary. Over 10 years, we've made plenty of mistakes. We've said stupid things. We endeavor not to, but it happens. When it does, apologizing in the comments is helpful. If it's an egregious mistake, devote a post to it if necessary. But if there's one thing I've really come to learn, it's not to try and defend yourself, or excuse your words, or justify your actions. Apologize, and make sure the readers know that you understand why you are apologizing.

5. Be transparent. Or at least, as transparent as possible. If people hate your ads, explain to them why you have to run them, and hope they understand. Explain the situation with movie reviews. If you make changes to the site, explain to the readers why. On the other hand, personnel matters do not fall into that transparency category because those situations involve another person, whose situation is not for us to explain. So, no: We don't talk about those things.

6. Don't do syndication deals. This post should explain why.

7. Back up your site. Frequently. This was a tough lesson to learn in our second year when the U.S. Department of Homeland Security seized our hard drives. We still don't understand why. We were never given an explanation. But we did lose two years of archives, which I spent three days recreating using Google caches. It was brutal.

8. Don't be greedy. This is not necessarily applicable to every site. We are not small, but we are not huge, either. Because I worked in this industry before Pajiba, and because I have experience working for bigger sites, I understand what it would take to become a huge site. It's just not us. Or it's not me. I live comfortably. I don't want for anything. I take what I need and distribute the rest. I would love to be able to distribute more, but at what personal costs? Before I started Pajiba, I had a lot more money, and I was miserable about it. Miserable about the work I had to do to obtain it, and even more miserable about the prospect of losing it. But when I finally did, it was one of the biggest reliefs I've ever felt in my life. I grew up sh*t poor, and I never want to feel defined by how much is in my bank account again.

9. Evolve -- This has been necessary throughout the years, as we transformed from a movie review site with occasional trade news round-ups into what we are today. It was necessary because it became a full-time job for me. It was necessary for the site to sustain itself. It was necessary so that we would have more to write about. But it's also important not to swing too hard into one direction. Don't make it all about the lists. Don't make it all about the think pieces. Don't make it all about the reviews, or recaps. Evolve in moderation, and hopefully your audience will evolve along with you.

10. Hire People You Like -- For me, for Pajiba, this has been the most important factor for the site during the last decade. There's something to be said for hiring professionals, or for hiring those with the strongest ability to generate page views. And we've hired "professional critics" before, and it never really seems to work out for us. It had nothing to do with them, but in order to connect with this audience, you need to understand this audience, and the people that best understand this audience are people that belong to it. So, over the years, we've mostly hired people who were readers or commenters, or friends of other writers. That's what has worked.

In order to create a community of readers, you have to create a community of writers: People who like each other. Who get along. Who rely on each other. Who become friends. And honestly, if the whole f**king thing went up in smoke tomorrow, the thing I'd be most proud of about the site is the people who have found each other through Pajiba, who have become close friends, who have relied on each other, who have hooked up, who have gotten married, who have had people to comfort them through divorce or death. Who have made each other giggle in the comments section late on a Friday night.

Every once in a while, someone will make an overture to buy this site, or offer me a full-time job that would require that I stop writing for Pajiba, but I've never seriously entertained any of those offers because I honestly don't know what I'd do without this fucking place. It's home to me, and the people who visit, or the people who write her, or the people who pass through, they are why I sleep too little to do this every day. It's my Cheers bar, and I hope I never have to turn out the lights.

Most of all, thank you all for coming to the site. Thank you for sticking around. Thank you for telling your friends. And thanks to all the writers and readers -- past and present -- who have saved my ass, who have made this place what it is, and who won't stop complaining about f**king spoilers.


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Comments Are Welcome, Bigots and Trolls Are Not


  • jennybean

    Way late to the party but...

    About 9 years ago a former colleague said to me "Hey, you're pretty snarky and a bit bitchy, I think you'd like this site I just found". And it was then I felt like I'd found my people. I have been a faithful reader of the articles and all of the comments since that day (rarely ever commenting myself).

    It's like nothing else on the Internet, and for that I am ever grateful since it means I can get my dose of entertainment content (along with some goddamn brilliant think pieces) without having to risk falling down into the pit of despair that is the rest of the interwebs.

    Probably a creepy thing to say, but I feel like I know the writers and the commenters, even though I rarely interact on the site (mostly because everyone here is so damn eloquent and witty and I'm a wee bit intimidated). I've come to feel like a part of the community even though I don't post, sort of like osmosis I guess :)

    So thank you Dustin, and the whole Pajiba family for being fucking rock stars and being one of the only constants in my life for the last decade. Here's to a shit-ton more!

  • Happy Anniversary! I found Pajiba about 5 years ago through the cool kids at work, delurked and relurked on and off the last 3 or 4, and became absolutely enamored with CBR and have been doing that for the past 3 years. I cried happy tears the first time one of my CBR reviews hit the Pajiba home page and immediately emailed the link to my friends. But mostly I was just happy that there was room for reading on this pop culture site. Thanks for everything!

  • Elfrieda

    Happy anniversary, Pajiba! You lasted longer than my first marriage. :)

  • I'm late in passing along my thanks and congratulations, but they are both well-deserved. This site has been the one place I can count on every single day to lift my spirits.

  • Tony Reading

    Great work. I usually visit a couple of times a week and really enjoy the down to earth no bullshit attitude from the articles. Keep it up and all the best. ;)

  • JenVegas

    Aw I'm a day late! Happy Pajibaversary! I remember the old Law Blog days and it's been AWESOME watching this site grow and evolve. All y'all are doing a bang up job! Thank you for writing the articles that keep me coming back, 10 years later. And thank you to all of the commenters! I swear to Godtopus, you guys are the only bright spot I've had in some otherwise super shitty times in my life. There's a lot of really smart humor gathered in once place in this community and I am always grateful for its continued existence. Even if I don't always have time to post (stupidjob) or if I don't agree, I am always reading. Thank you thank you thank you!

  • Abby Cadabby

    Happy Anniversary! I open every single article every day at work to read during lunchtime at my desk. May you be blessed with many page views and many more years to come!

  • liebrelunar

    Happy 10 years Pajiba! I can't believe that I have been reading you for 10 years! I translate to my husband (he's french) your best articles and we always come to the conclusion that it is a shame that there is no "french pajiba" thank you for all and more please!!!

  • SottoVoce

    Bravo, Dustin & friends!

  • misslucyjane

    Happy anniversary! I started reading the site just after the Homeland Security debacle...it amazes me that it's been eight years and I'm still mostly a lurker. Here's to ten more!

  • Congrats and huge piles of unironic love to this site and everyone on it (as well as those that are no longer with us, however it may have happened).

  • webelos8

    Awesome. Happy Pajibaversary! I read you back in the beginning, took off for a couple years (lack of internetting) and remembered and lurked for a lonnnnnnng time before getting the guts to comment. I love this place. :)

  • Frank P. Gengo IV

    Congratulations, Dustin! You've built quite a following of the some greatest people the internet has to offer. I've only been around the site for a couple years, but it's been much more than a lovely place to indulge my interest in the entertainment industry. It's also helped shape the way I think about so much in life. So thank you to all the writers and commenters for being such understanding, intelligent, enlightening and occasionally bitchy people! Here's hoping for 10 more!

  • Happy anniversary! I would like to offer my heartfelt thanks for all you do, for creating this amazing space, for introducing me to cool people, for leaving us to argue amongst ourselves because we enjoy that. Thanks to the writers and commenters alike who make me laugh often and loud. My life is better for this site, and I can say that about very few places on the internet. I wish you ten more years and then more after that.

  • Emily Smith

    Congratulations on ten brilliant years.

  • Snath

    When I first came to Pajiba, I was a completely different person. I also wasn't married, was living (mostly) alone, and I didn't have any kids. Somehow, in those intervening years, something magical happened.

    Pajibans became my best friends.

    Yeah, it might be weird. Not everyone gets it. But because of this site, and this amazing community of people both here and on Facebook, I get to engage every day with geniuses, psychos, saints, sinners, divas, martyrs, artists, comedians, heroes, villains, and goddamn gods (practically).

    When my daughter was born, you made special mention of it on here. I've never forgotten that and I never will. When my son was born and my wife was going through postpartum depression, I got to experience true generosity when a surprise package arrived in the mail, with donations and gifts of love and support from some truly amazing people. You people did it again when I was trying to keep my apartment and my family together. I cried every day to see the kind of support that this community could put together for just some idiot schmo from Minnesota.

    I truly believe, from the bottom of my heart, that my life would be a shambles and a wreck if I hadn't found Pajiba when I did. The articles and the comment sections kept me sane when I needed it, and it's shaped my taste in all forms of media in just the right ways. Half the movies, books, or shows that I've watched or read in the last ten years have been recommendations from this site. I'm a more well-rounded person because I've tried things I never would have even known about if I hadn't read about them here.

    Jesus, this was longer and more rambly than I intended. Um...hmm.

    Dustin, you put together a great group of people here. The writers we have now and those who've come before have made an impact on so many. The commenters and community you've built has been something monumental that I have never encountered anywhere else on the internet.

    Thank you for Pajiba.

  • The people and the place. That's what has made pajiba great. So many smiles, so many antidotes to cynicism. Cheers, one and all.

  • ChuggaWasTaken

    I first found Pajiba in around 2006, I saw an ad somewhere on another site. It was a picture of an attractive woman with "Pajiba" written underneath it. I was a horny 18 year old virgin, and Pajiba sounded vaguely dirty, so of course I clicked.

    Ever since then, Pajiba has occupied a tab slot just to the right of my emails. It is the only site I read back then that has gone the distance in holding my attention. For most of this time I tried to read every single article posted on the site, and the vast majority of the comments, though I've only ever commented sporadically.

    I've always felt like this site went through stages, there have been a number of distinct groups of commenters over the years. Over time, many of the best of them would become writers and then move on, and some of them would simply disappear.

    Thank you Dustin for always giving me a home during the good times as well as the bad (I can't understate how much I appreciated the site during the bad). You are an amazing person, and the community you have created is one of best on the internet.

  • Natalie

    Knowing entrepreneurial souls means I can imagine the relentless work and hours that go into managing this lovely corner of the internet, and I am so thankful for it. Just a few weeks ago I read a stranger's comment on another site bemoaning a poorly written movie review. Someone else chimed in: "Go read pajiba". Ditto, random stranger. Nothing in my daily reading list compares to this site in terms of well-written, timely, engaging and fucking SMART content. You've set the bar Dustin.

  • AudioSuede

    Jesus, ten years? It has been nearly six years since I started writing for the Music section. How the hell is this place still running?

    Good work, Dustin, and thanks to everyone who's here for being here.

  • Parsnip

    Congratulations!

    Thank you for being around long enough for me to find you. Here's to the next ten years.

  • Jen Papin

    Well done, and thank you! As a rarely ever comments gal but reads every single thing, I appreciate all of your work! Even when I may not agree on something, I still always enjoy the piece!
    Keep on keepin on!

  • ed newman

    I remember first engaging with this site around the time you did the 20 best seasons of TV ever and you left out Sopranos (still a crazy decision) but I recognized both the humor and the intellect that resides here. And while I miss some of the old writers and commenters, I commend your ability to continue to hire smart, funny people and I commend the readers for mostly encouraging discussion in the comments.

    Happy 10th and hoping for 10 more.

  • cranky_chick

    I spend much more time reading than posting here, but I love Pajiba. Happy 10th anniversary and may there be many, many more!!!

  • F'mal DeHyde

    It's been about 8 years for me as a frequent visitor, I arrived at about the point you were making fun of Perez Hilton. I've found some of my time here aggravating but I still read here daily so you're doing something right. ;)

    Congratulations on your quality and longevity.

  • Magiel

    Congratz, It's been my goto home for about 8 years. Thnx for all the work!

  • Congratulations on the anniversary! I'm generally a lurker here but I read every day and the comments are often my favourite part. Having seen so many online communities die off over the years, I think it's a real credit to you that you've managed to build and maintain such a fun, witty place for so long.

    I hope I'm still laughing and thinking and arguing with you all in another ten years.

  • e jerry powell

    I'm a cyberwhore, I'll comment anywhere.

  • SottoVoce

    Even so, keep strolling through; this site would be far less fun without you, e jerry powell.

  • e jerry powell

    You're very kind to say so.
    :-)

  • csb

    Happy anniversary to Pajiba.

    But I can't believe how long it's been since DHS seized the drives. That makes me feel old.

  • mc-rox

    Happy Birthday Pajiba! Thank you Dustin for this wonderful place to come to each day. I have been coming here going on 7 years. Both posters and commenters have been incredibly engaging, enlightening and entertaining, May there be 10 more glorious years of this place and then another 10 after that. I will be there daily for that. Thank you Dustin once again.

  • bat

    I think reading this website, including the comments, has actually made me a better person. The horror, the horror. So thank you, I suppose.

  • Lauren_Lauren

    Congratulations, Pajiba! My favourite place of places. I hope you live another decade. Fuck, I hope we live another decade. Too many Pajibans have slipped into that good night.

    I *do* really wish that pre-Disqus comments on older posts were still available. If I could claim one wish on the Pajiba birthday cake, that would be it.

  • LwoodPDowd
  • indiemuse

    Yay for a decade! I read this site every day but am often too intimidated by the smarts of the community to comment, but this is a different situation. Congrats :)

  • llp

    Hooray! My favourite site, happy anniversary!

  • Slim

    Happy to share a birthday with you, Pajiba. You, me, and George Michael. Thanks for everything and keep up the good work.

  • MJ

    I've always loved Pajiba. It's got just the right balance of intelligence, playfulness and criticism. I love that it feels authentic. I never feel manipulated by you guys here. Keep on doing your thing.

    Oh, and "Paj-eye-ba"? really? So what is the story behind the name anyway?

  • Taniwha1980

    Was the first movie review for Garfield?

  • pajiba

    Jesus, it might have been.

  • Michelle

    I love this site so hard. The only time you've disappointed me is when I realized that Dustin (incorrectly) wants Pajiba to be pronounced "Paj-eye-ba". C'mon, bro.

  • Ginger McFlea

    Many happy returns! I have no idea how I ended up here but I'm very glad I found Pajiba (despite not knowing how to say it). I live in the wrong hemisphere and time zone to join in with a lot of discussions and I was also born the wrong side of 1980 yet I still feel welcome here. Well done for weathering 10 years of challenges and coming out the other side still dancing.

  • denesteak

    Wow. I'm been reading you guys for... eight years. Happy Anniversary!

    Also, I remember the early Pajiba website, and it wasn't ugly as shit. I fucking loved it, and I love it now still -- it was never about the layout.

  • general rhubarb

    Happy anniversary. I love it here. It's my people.

    (Never forget the whiskey fountain. I swear I'm going to get one made one day!)

  • Eyvi

    I dont remember what site I was in when I read "that April Fools post when the folks over at Pajiba lost their minds", or something to that effect. I clicked the link and fell down the rabbit hole. But it was the Crank review that had me tumbling head over heels for you crazy people. I commented right away and made a mess of it because my knowledge of html was non-existent and I kept typing in something I didn't know was code. I was encouraged to keep at it, though and so I hung around. I've met some of best people because of this place, felt encouraged to write, learned a thing or two.

    I rarely comment anymore but I'm here, reading. Happy Anniversary.

  • Irene of the North

    Round about 10 years ago I started reading GFY, and they led me here. And it has been by far my favourite place to come. Without you I would not have found The Wire, or Veronica Mars, or Friday Night Lights. Without you we wouldn't have discovered the magic that is the movie "Once", or so many hundreds of other movies we had never heard of. This is my go to. My morning coffee. Thank you, and congrats.

  • Vangie13

    Happy Decennial!

  • deborah

    A day without Pajiba is sadder than a day without donuts. Jelly filled ones to be precise. Happy Anniversary!

  • John W

    So after I read #2 I had this vision of a big party/convention for all the bloggers and everyone is there represented by an anthropomorphized version of their websites logo, mary sue, syfy, huffpo, warming glow, etc.

    And off in the corner pajiba is harassing Ain't it cool news, "YOU DON'T KNOW SHIT! NOT EVERY MOVIE CAN BE A WORK OF ART!" until finally Felicia Day has to come over and say, "I'm gonna have to ask you to leave. We're getting a lot of complaints."

    Pajiba looks around the room for a sympathetic friend, and then Go fug yourself says, "Dude just go."

    And then Pajiba says, "Et tu..." before slinking off with their heads hung low.

  • Uriah_Creep

    I also found Pajiba via GFY, which is rather strange because my idea of dressing up is to wash my jeans first. Still, thank you Fug Girls! I've been here regularly for about 8 years and, like many other readers, this site is the only constant in my daily internet activity. I mean, where else could you meet people like Emmalita, Maguita NYC, Mrs. Julien, e jerry powell, Bastich, Dumily, Berry, cox, ZbornakSyndrome, Zeke (Piggie), L.O.V.E., BWeaves, Bert_McGurt, etc.

    * If you do not see your name above, you are a loser and should be trying harder to entertain me. :-)

    If you make changes to the site, explain to the readers why.

    OK, Dustin, I'm going to have to call porkies on this one. You frequently make changes to the site (Disqus!) with little or no explanation. Still, I can understand that you want to improve the site, and, as you said, you are not afraid to apologize when things go sideways. Now, can you trade TK and get Joanna back?

  • TK

    You honestly think Vanity fucking Fair would take me? Sorry dickbag, you're stuck with me.

  • Uriah_Creep

    With your sunny and cheerful disposition, I thought they could get you to write a Miss Manners-type column.

  • Maguita NYC

    Back atcha MapleSugah!

    http://oi49.tinypic.com/2mesum...

  • LaineyBobainey

    It's fine. I didn't even want to be mentioned anyway.

    No, really. It's fine.

  • Uriah_Creep

    Please stand by, as my publicity team is working on a heartfelt apology to those I left out.

  • Maguita NYC

    He did say "etc."!
    Some healing Hamm to ease the pain?

    http://oi45.tinypic.com/2meqsn...

  • Mrs. Julien

    Hi, honey.

  • I discovered this site in college and have been a regular reader for probably 7 years. I've never found another pop culture site with the same community and awesome comments sections (even if my participation is fairly sparse). Thanks for making one of my favorite sites on the internet.

  • googergieger

    Grats, mang.

  • Wōđanaz Óðinn

    I'd like to contribute another susurrous but sincere fart to the wind of the praise howling Pajiba-way. Nice one Rowles and gang.

  • Lee

    Well done and thanks for the awesome daily read!

  • blacksred

    slow clap

  • Oh man, I remember Phillip Stephens. I liked that guy. I also remember the hard drive seizure. I've been reading this site for too long. Congrats on ten years!

  • Natalie

    I remember reading this site hunched over a blue-lit dorm computer (procrastinating!) before the Homeland incident. If they ever hand out medals for decade-long-lurkers, I will (silently) hustle in line.

  • :-D
    :-*
    Thank you for existing, here's to 10 more!

  • sian8470

    Happy anniversary! It's rare that I comment, but I check in on this site multiple times per day because everyone else is so damned entertaining I don't bother. Here's to another ten!

  • AvaLehra

    Happy Anniversary! I've never followed or actively commented on any other site before and then I found you crazy ass (in a fantastic way) people and felt like I finally found an internet home. Here's to ten more. Dustin, you're the bee's knees.

  • emmelemm

    I know I don't comment as much as I used to, but I still read and love this place. Thank you, Dustin, for creating it.

  • Eva

    Been here and been singing your praises since the beginning. Actually you guys got me in a lot of trouble at two of my jobs, as I always got caught reading your site when I should have been working. Still love Pajiba and read it on the daily. Thanks for all you do and congratulations on the ten years!

  • Sara Habein

    I think it was 2005 when I started reading. I'm so happy I did.

  • Jen

    Happy 10th blogiversary. Love this site.

  • VonnegutSlut

    I'm a bit late to the game but I just want to say that my life is definitely better for having discovered Pajiba. I love the community here and rarely does a day go by that I don't begin at least one sentence with, "Pajiba, that website I love, had a very funny piece today..." or "One of the commenters on Pajiba said something really great..."

    Thanks for the memories. You guys are tops.

  • I have been lurking here for four years now without commenting. I check here almost daily and definitely after I watch a movie to see what your "take" is. I have been moved to both tears and giggles many times. Even though I haven't become an active member of your online community, I have been active in appreciating what it offers. Thank you for saving me from watching so many crappy movies that I might have otherwise!

  • stardust

    I can't believe I've been here for eight years! I've made so many close friends here that I don't know where my life would be without them. Thanks for the awesome place to hang out.

  • Mrs. Julien

    I used to live in terror that my employer would monitor my internet activity and see how much time I spend on this site, or worse yet see what I write, but in all these years they haven't, thank godtopus. Not even that time I got a computer virus from Pajiba that killed my work laptop and they had to give me a new one. When Pajiba switched to Disqus and I couldn't see the comments, and then I could see the comments but couldn't make any on Internet Explorer, I asked my employer to install Firefox for me, but didn't explain it was exclusively so I could access Pajiba. When I made the EE list for the first time, I called Mr. Julien and told him in awed tones. When I was chosen to do EE, I almost cried the first time I was allowed to log in to Movable Type to write for the site. When I start my day, I use IE for work and open Firefox tabs for Pajiba, Facebook (on which I participate exclusively under my Pajibanym), my Prolixity Julien hotmail account, and the Cannonball Read site.

    Seeing it all together like that makes me think I might have a problem.

  • Lord Inferno

    My new employer does monitor. I'm forced to surf on my phone. All of which is a moot point considering that they are trying very hard to kill me with work, so I have no time anyway.

  • YOU MUST MAKE TIME, DAMMIT!
    Seriously we're like a choir on this site, a ragged, whiskey-soaked choir, and we can't afford to lose your voice.

  • Lord Inferno

    That settles it... I'm going to start building a tunnel under my desk a la The Great Escape. I will only have a keyboard and the remnants of my sanity to dig with, so it might take a while.

  • You can probably sharpen the remnants of your sanity into quite the effective little shiv so that could work.

  • emmalita

    And we miss you.

  • Mrs. Julien

    You poor bastard.

  • Yocean

    Happy 10 years Dustin! I'm find of the day I discovered you guys through Go Fug Yourself. Probably a typo but its so funny to see you refer to the site named Pajiba as "her" :D

  • JustOP

    Not sure how long I've been here, at a guess I'd say around 6-7 years. I only really started commenting last year (although I did comment a few times before that under another name (and I imagine some would encourage me to return to my posting habits circa those initial few years)) but the articles here are nearly always great, the level of integrity here is second to none, and the host of personalities (writers & commentors) make it a place that's always interesting to be at.

    I don't think there are many out there who can claim they've fostered a culture around their website quite like this. It's pretty special, and I think you've more than earned the right to put up a post like this because this is a really fantastic achievment. Kudos, Dustin.

  • emmalita

    I wouldn't trade any of you for anything.

  • I'd trade some people here for things, depending on who, and what those things were. But it is a small subset of the population.

  • Uriah_Creep

    I'd trade TK for a good apple pie (but I'd insist on ice cream.)

  • emmalita

    I would worry that it would be a murder apple pie.

  • Mrs. Julien

    You're lovely.

  • emmalita

    You're classy.

  • Mrs. Julien

    as fuck! And don't you forget it.

  • emmalita

    That Mrs. Prolixity Julien, classy as fuck, an example to us all.

  • Careful, don't feed the Julien ego after midnight. She is a devil-beast on the inside, always quivering in anticipation of sweet, sweet, savage release.

  • Mrs. Julien

    That explains all those books I like to read so much.

  • emmalita

    Release the beast, Mrs. J, fly freeeeeeeee!

  • Wigamer

    Mrs. J & emmalita keep me coming back here. Stay classy as fuck, bitches.

  • Back atcha, Queen of the Up Votes. Back atcha.

  • L.O.V.E.

    If there should ever be a Pajiba Dictionary, Volume II, "Queen Of The Upvotes" most certainly must be added.

  • Lord Inferno

    An emmalita up vote brightens my day. Absolutely not kidding.

  • I second that motion. With a vengeance.

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