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Absolutely No More Than Meets the Eye

Transformers / Phillip Stephens

Film Reviews | July 3, 2007 | Comments (104)


Fans of the original “Transformers” enterprise — the toys and the cartoons — have been ambivalent about their childhood associations being thrust onto live-action cinema helmed by critical whipping boy Michael Bay. Though their concern is certainly understandable, it’s probably too much of a hat-tip to Transformers’ silly premise to expect a real work of artistry. I don’t at all mean this in a bad way, being an avid fan of both toy and cartoon who wept like a 5-year-old bitch during the 1987 animated film; but expecting something akin to art when dealing with an inherently silly show about cool robots and their concurrent marketing value as toys is pretty disingenuous. In that sense, Michael Bay — the overgrown child, the Spielberg (who produces here) clone with large chunks of his brainstem left in the Petri dish — is more than adequate to helm a live-action throwback to a cartoon, a giant fucking spectacle - he’s ideal!

Bay essentially does justice to the “Transformers” oeuvre, provided one’s estimation of said oeuvre isn’t overly generous. He packs his film with enough kerblooie to get the essential point across: Giant robots and exploding things are fun. The plot, as you might expect, is paper-thin and paper-retarded, making just enough sense to occur in sequence and get us from one boom to the next, though easily 45 minutes of it could’ve been excised. Sam Witwicky (Shia LeBeouf) is an average knob until he winds up with a self-aware Camaro that turns out to be an Autobot Transformer. Yada yada yada intergalactic war yada yada yada good robots vs. bad robots yada yada yada fighting over some omnipotent technological cube; it doesn’t occur to the filmmakers to make much of a back story and it shouldn’t occur to the audience; the back story exists solely in the stores of nostalgia and pop culture associations of theatergoers, who will likely wet themselves with glee in hearing Peter Cullen reprise his 20+ years voiceover skills in the role of Optimus Prime as a live-action, endlessly pixilated new avatar.

So, Transformers should be a good time for old guard geeks and young enthusiasts. The technical rendering and melee sequences are, of course, remarkable. It’s just a shame that the film has to be so heavily couched in Bay’s stupid — his stupid gauge of the profound, his stupid sense of humor, his stupid jingoism and technophilia, all of which threaten at intervals to make the movie more obnoxious than fun, and all of which certainly dooms the film to premature forgettability.

But again, when dealing with the remake of a cheesy old cartoon, it’s best to loosen most of your expectations and let the spectacle itself do the talking. Transformers is one of the better so-called blockbusters to be released this year; other epics such as Spiderman 3 and that Pirates horseshit were weighed down with a kind of profundity they could never really balance out. Transformers is proudly ridiculous, leavened with enough bad comedy and insane special effects to leave no bones about its fleeting entertainment value. Bay somehow makes his own galactic ineptitude work for him - it’s easy to ignore everything else and enjoy the ride if there’s really nothing else to ignore.

Phillip Stephens is the lead critic for Pajiba. He lives in Fayetteville, AR.


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Comments

I completely agree. I saw it last night and enjoyed every second. This is a summer blockbuster done right.

Posted by: Cory at July 3, 2007 12:26 PM

I'm so damned psyched to see this. Things go boom. Me happy!!!

Posted by: Smello at July 3, 2007 12:37 PM

Before I read the review I'd like to say FINALLY! I thought you guys weren't gonna review this movie. I WILL NOT be watching it and it's only because it's a Michael Bay movie. That son of a bitch's movies always makes me dizzy and my ears bleed.

Love Transformers though.

Posted by: Candy at July 3, 2007 12:38 PM

Well, that sounds like it's exactly what I was expecting it to be like.

And I couldn't be happier about it. I mean, you can only expect so much from a movie about giant fighting robots. I, for one, cannot WAIT to see it.

Posted by: TK at July 3, 2007 12:39 PM

I'm seeing it today and yes I am fucking stoked.

Posted by: Gigantor at July 3, 2007 12:42 PM

I saw this last night and loved it. When you go into a movie like this you've just gotta check your brain at the door and have fun with it. It doesn't take itself seriously. I even thought the humor was funny. Best "blockbuster" out this year without a doubt.

Posted by: wandereraz at July 3, 2007 12:50 PM

Oh yeah...and the theater was packed and at the end it got applause if that's any indicator.

Posted by: wandereraz at July 3, 2007 12:55 PM

question - My boys, ages 7 and 10, really want to see this. We are very careful with what we let them see. I have heard there is some conversation/scene dealing with Stanley Yelnats and masturbation. Should I be concerned or is it not a big deal? Don't beat me up for this question...I'd just like some opinions from those who have already seen it. Thanks.

Posted by: Karenann at July 3, 2007 1:07 PM

Is it bad that my penis makes that Transformer sound when I get an erection?

Posted by: Manny at July 3, 2007 1:10 PM

I heard about the "happy time" comment between Louis Stevens and his mom, too. I'm hoping my 8-yr old son will be too engrossed in robot cars and explosions to catch it.

Also, um...did anybody else think Francis Ouimet got hot around, oh, say, Disturbia? I know, I am so ashamed...

Manny, that's so hott.

Posted by: Jacque at July 3, 2007 1:16 PM

Are you kidding me? Did we see the same film? Maybe I am biased-by-osmosis because my husband is a huge fan of the Transformers, but this movie was a steaming pile. Parts of it wanted to be a great, light-hearted movie while other parts were just a Michael Bay product-placement CGI-wankfest. It had his greasy fingerprints all over it, from the overblown, boring action sequences to the unnatural colors. Not all of it was horrible, in fact some parts were quite good. The casting of everyone except Anthony Anderson and the blonde bimbo analyst who somehow wasn't smart enough to figure out how to color her roots was great. In the hands of a less adept cast the script would have been Schwarzenegger-painful. And parts of it were quite hilarious. The interactions between the robots in the first half of the film were great - especially the scene at Sam's house.

But if he was going to make a movie about the Transformers then why not make it about, you know, the fuckin' Transformers? In both the series and the movie the Autobots and the Decepticons took center stage above the humans. You know why? Because it was their story. Not only that, but there was an entire cast of Transformers instead of just five of each. Plus, he slapped the wrong name onto one of the Decepticons. Leave it to Michael Bay to completely miss the point.

Not only that but, with the exception of Optimus Prime, Bumblebee, and later Megatron, I could not tell the difference between the individual Transformers. That was one of the great things about the series, toys, and movies - they all looked different so you could make sure to bug your parents to buy each one for you! And he never introduced the little boombox guy. (I told you, my husband's a fan, not me so I don't remember all the names.)

The worst part of the movie was the second half - when the film lost it's sense of humor and began to take itself way too seriously. The first few action sequences were great, but the last major fight was boring. Don't get me wrong, I loves me some tits and explosions but the action so so overwrought and so poorly edited that it was hard to tell what the hell was going on and who was shooting at who.

Perhaps the worst thing about this movie was Michael Bay's flippant attitude towards the entire series. My husband has been following the developments of this movie for three years and throughout the development of this movie it was always a Michael Bay film. It was never a film about the Transformers. It was never meant to give a cultural nod to the original series, toys, or movie. It was never going to be anything more than Michael Bay capitalizing on a generation's fond childhood memories of their favorite toys. He was never going to make it any way than exactly the way he wanted to make it and fuck off to the people who don't like it.

And don't even get me started on the ridiculous product placements. In every shot with a GMC vehicle, Bay made sure that GMC logo was spit-shined and maybe enhanced with a little CGI. Then there was the in-your-face shot of the Panasonic chip, the Pontiac Solstice, and the Hummer. And, lest I forget, the completely inappropriate placement of the logos for Citibank and Deloitte & Touche. Like who the fuck watching this movie is going to see those placements and think, "Gee, I need to invest some money in technology stocks"? Talk about aiming for the exact wrong demographic.

I know, I know, it is just an action film. I shouldn't get so worked up. But it's not even a good action film. It was wretchedly mediocre. Michael Bay took everything that was great about the series and crapped all over it. I would have loved a really great action movie about the Transformers. With the exception of parts of the first half of the movie, this was not it.

Holy crap, I just realized how long that rant is. Had to get it out.

Karenann, if you're still with my post - I wouldn't worry about the masturbation jokes. They're pretty harmless. You might want to have your boys miss the trailers at the beginning though. I don't remember all of them, but there was at least two that are not appropriate for children under 12.

Posted by: stardust savant at July 3, 2007 1:16 PM

I saw this last night with my boyfriend (there was probably an 80 to 20 male to female ratio in the theatre) and since I hadn't grown up with the cartoon I was skeptical of how great shape shifting robots could possibly be. Oh, how I was proven wrong.

The special effects were amazing, with people in the audience clapping and hooting throughout the movie at the spectacle. It didn't bother focusing too heavily on the plot, because that really wasn't necessary. In my opinion it was the best action adventure blockbuster of the summer. It dragged a bit in the second half, but it was supremely entertaining overall.

The masturbation scene in question was ridiculously minimal. The mother says the word once, there are no visuals and if the children are that young, they probably won't even get the reference.

Posted by: Erica at July 3, 2007 1:27 PM

Transformers + IMAX= Ocularbation. Can't wait... weak story and trueness to fond childhood memories be damned. I can always dust off the VHS of the animated movie if I want to take a walk down memory lane.

Posted by: Ernesto at July 3, 2007 1:28 PM

Wow, Stardust... that's probably the most emotional review of a giant robot movie I'll ever read. And I can absolutely understand your feelings, except that I decided long ago to just toss my memories of the show out the window and start fresh with this movie.

Frankly, a friend of mine bought the original series DVD recently, and I watched a bunch of episodes. And you know what? That show was fucking HORRIBLE. That was actually a much bigger kick to the memory junk than the movie could ever be. I should never have watched it, and just let my little brain tell me that the series was great.

God, I hope they don't fuck up My Little Pony.

Posted by: TK at July 3, 2007 1:43 PM

stardust savant: You're probably absolutely right about everything you brought up. It didn't bother me as much though because my personal involvement in the Transformers universe extends little beyond "passing interest." The difference between me and the friend with whom I saw it was that my fond childhood memories weren't at the mercy of Michael Bay.

That said, the only thing that really honest-to-God bugged me (aside from Bay's stupid sense of humor) was the rediculous amounts of product placement. There were a few scenes that could have almost passed for commercials. I can handle corprate plugging to a point but I made the decision long ago that my personal line would be drawn at a robot that transforms into a Mountain Dew machine (No, seriously.)

OVERALL THOUGH, I thought the action scenes were nice, the visual effects were spectacular, and the LaBeoufinator (As I've been calling him lately. Clever, right?) did a good job.

And if nothing else it at least beat the living shit out of Die Hard 4.

Posted by: madamz at July 3, 2007 1:44 PM

TK: Are you serious about My Little Pony getting movie treatment? (insert dramatic shudder here)

And by the way, "kick to the memory junk"? I am going to steal that one!

Posted by: MO at July 3, 2007 1:56 PM

My little Pony... Transformers... He-man and
She-rah... Care Bears... Strawberry Shortcake..
Jem and the Holograms

So depressing when you grow up and realize all those fond memories of watching TV on the floor, while your mum ironed clothes so high up on the ironing board, were all one long, big advertisement. A generation of kids brainwashed from birth by marketing and product whoring. Sigh.

God, how I loved that Jem doll.

Posted by: Rebecca H. at July 3, 2007 1:58 PM

I will not be watching this kerblooie, in fact Michael Bay can take his special asshat brand of kerblooie and choke on it. What did the poor Transformers do to deserve this?

Posted by: AllGussiedUp at July 3, 2007 1:58 PM

This is NOT a real Transformers movie.
My review:
http://andydreamseeker.blogspot.com/2007/06/movie-review-transformers.html

Posted by: andydreamseeker at July 3, 2007 2:18 PM

Wait...My Little Ponies? WHERE??? I want a DVD of My Little Ponies, at least to show my nieces. Ooh, and the Wuzzles! (I have very little to say about Transformers, except that if your memories of the original series were somewhat faulty, TK, you should try the original movie. THAT's painful.)

Posted by: Phaeolus at July 3, 2007 2:29 PM

Phaeolus:

YOU GOT THE TOUCH!

YOU GOT THE POWER!

Don't fucking get me started.

My Little Pony is coming, folks. Directed by Roger Christian, the guy who did Battlefield Earth, and starring Jennifer Love Hewitt and that girl from Because of Winn Dixie.

Posted by: TK at July 3, 2007 2:52 PM

Guys, seriously, it is a movie about robots, why the high expectations? If you watch all the shows we loved as kids again they are horrible. Transformers? Terrible. Thundercats? Makes no sense at all. Jem? Okay, the Misfits still fucking rule. But they are robots, fighting for a CUBE. Just let it go.

Posted by: kindercatt at July 3, 2007 2:54 PM

Yea alot of our childhood cartoons are lame. Cartoon Network statred playing Voltron a few months back and I can't believe I used to worship tha show.

My main reason for not taking part in this movie experience is because of who directed it. Micheal Day directs his movies like a true meth head. From camera movement, to cinematography, to sound. It's always over the top, confusing and muted as far as the picture quality goes.

With that being said. This movie will be a major hit for all involved.

Posted by: Candy at July 3, 2007 3:15 PM

TK, I had totally forgotten about My Little Pony. If J.Lo.Hew. is in it, then it's going to suck. She really shouldn't even get paid anymore, she's merely a mouthpiece for her breasts. They are the ones who should get paid. The cartoons of our childhood are awesomely bad, but in the dark recesses of my mind She-ra, Jem, and My Little Pony are still the coolest things around. That part of my inner child is firmly shackled to the wall of my memory.

Posted by: stardust savant at July 3, 2007 3:34 PM

As a big fan of the original Transformers cartoon series and toys, I was excited about the prospect of this movie from the get-go. But following the development over the last 3 years has been soooo disheartening. I went and saw it last night knowing full well I'd hate it and, of course, I did. I really tried to give it a fair shake. It did 3 or 4 good scenes and made me laugh a bit. But on the whole, it was a bucket of shit.



I try to keep perspective and say it's just an action flick based on a silly cartoon. I agree with TK, too, the Transformers cartoon series in retrospect is pretty terrible. But I don't think the Transformers premise is any sillier than that of Spiderman, Harry Potter or Lord of the Rings. To me, the Transformers have just as much potential to be beloved and inspiring to kids.



I hated the movie for a long list of detailed reasons, but the sum of it all is the distance between what it was and what it could have been. I don't think it would have been so difficult to have a reasonable plot, a believable cast, and easily recognizable Transformers that transform from vehicles into robots in a plausible way. I don't see why this movie couldn't appeal to die-hard fans and newcomers alike. It's astounding to me that so much money can be spent, so much time can be devoted, and so many people can be involved in making something that just misses the mark.



And I'm sure in the face of harsh criticism, the disgustingly bloated egos who are responsible for the Transformers movie will defensively cite its box office take and plastic toy sales as the litmus for its success, but that says nothing about the quality of the story or the filmography, and just highlights the greed that drives them.

Posted by: mr. stardust savant at July 3, 2007 3:39 PM

I am contractually obligated to go see this with the husband. I am not expecting much in the way of story or substance given the director. I am expecting explosions and 20-30 year old men reliving their childhood before my eyes. I do have to say that the Optimus Prime Mr. Potato Head is bad ass.

If the crackheads of Hollywood EVER touch my beloved She-ra and He-man, I will be profoundly pissed. I loved She-ra and He-man. Given my luck, they would let Lohan or Alba play She-ra.

Boobs (J.Hewitt) is going to be in a My Little Pony movie? As what? Dolly Parton Pony? She sucks so bad.

Other childhood memories that be left alone: Strawberry shortcake, Jem, and yes the Care Bears. I hate Hollywood.

Posted by: Melody at July 3, 2007 3:48 PM

At least nobody's talking Smurfs Live Action Movie. (SLAM- Get it? Ha Ha)

I'm torn: Michael Bay or Tony Scott for best Excedrin Migraine endorsement? Both give me a headache and piss me off- for wasting money. Tony Scott fucks up good movies with incessant camera cuts while Michael Bay makes bad movies blindingly large and loud. Talk amongst yourselves...

Posted by: Amanda47 at July 3, 2007 4:46 PM

ahh...yeah..its a movie about robots. did you ever see the cartoon? here's a hint-it was made for kids. why anyone expects anything less than the stupidest shit ever is beyond me. this isnt really directed at the review, just the general complaints of "oh god michael bay is too stupid for this hes gonna wreck it oh my god childhood is in flames" that i keep hearing constantly. i mean, really folks, what other director would actually take this job? you're lucky you got bay.

Posted by: jordan at July 3, 2007 4:49 PM

Rebecca H.

You are so right about Jem. She was like the punk rock step sister to Barbie that pulled her hair in gym class. I loved her too.

I am sad to hear that She-rah might be made into a movie. To me...being a girl and all...My Little Ponies and She-rah in film form strike fear into my heart the same way that Transformers freaked out the male population. But in all honesty...I liked Transformers (I saw it las night) and I am just hoping that justice is done to my childhood memories.

Posted by: Wandawoman at July 3, 2007 4:54 PM

Says my brother to his friends, "my sister can't fucking stand Michael Bay, but even she wants to see this movie." Normally I would have jumped in to correct his silly assumptions, but - man, I really do. Hate Michael Bay, and still really want to see this movie that is. It's cars that transform into giant robots. They're more than meets the eye people. I feel there's absolutely no way that can go wrong and will be dragging my friends to this ridiculously overly large budgeted camp fest sometime this week.

Posted by: McGeek at July 3, 2007 5:16 PM

"wept like a 5-year-old bitch"

Wow. And not in a good way.

Posted by: Ginger at July 3, 2007 5:18 PM

DECEPTICONS!! ATTAAAACK!!!!

Posted by: BarbadoSlim at July 3, 2007 5:18 PM

Watched it. Not to be a cynic asshole or anything but Bay appeals to the masses and he's going to get to keep making movies. Which is fine if he sticks to his own material. I'm not going to pine over the wasted potential of a Will Smith/Martin Lawrence buddy cop movie. But let's just hope the beloved franchise soiling can stop here. And as someone mentioned the concept of Transformers are no more ridiculous than Spider-Man, Lord of the Rings, or Harry Potter and they have managed to turn out worthwhile projects. So yeah. Something better could have been done with this.

Posted by: Travis at July 3, 2007 5:23 PM

It's sad that so many of you guys are geeking out for Transformers but gave up on Die Hard. Pajiba sheep.

Posted by: stealingjoy at July 3, 2007 5:45 PM

Um... yeah. I should probably nip this in the bud before it gets out of hand.

I made the My Little Pony thing up. Sorry, guys.

Seriously, the director of Battlefield Earth? How hilarious would that be?

But what's scary is how many of you believed it... which means that we have truly come to expect the worst from Hollywood.

Be afraid. Nothing is sacred. No one is safe.

Posted by: TK at July 3, 2007 5:57 PM

TK, I love you.

Posted by: pinkcheese at July 3, 2007 6:03 PM

You have to admit, if Thundercats is up on deck, My Little Pony is suddenly within the realm of possibility. CGI ponies would just be creepy, though.

Posted by: Phaeolus at July 3, 2007 6:29 PM

Oh man, TK. You had me going. I could totally see that remake being done exactly the way you described it. Do I bang my own head against the wall or do I bang the collective head of Hollywood against the wall?

Posted by: stardust savant at July 3, 2007 6:38 PM

Whoa... You had me going too TK.
But I guess that is how Hollywood rumors get started right?

Posted by: Wandawoman at July 3, 2007 6:54 PM

I dunno if any Pajibians are in Toronto or the surrounding area and listen to Edge 102.1, but they have a morning DJ by the name of Dean Blundell. And he is obsessed with this movie. Last Friday (I think) he was talking on-air with some sort of Transformers mask on that distorted his voice. His partners in crime (Todd and Jason) were encouraging him to go and coach his kid's hockey game while wearing the mask. Just thought I'd mention. Of course, this is the same crew that talks about goatse on-air.

As for myself, I have only the vaguest recollection of Transformers. I know the names Optimus Prime, Autobots, and Decepticons, and I know I watched an episode or two back in the hazy days of my childhood, but s'about it. However, I kinda like Shia LeBeouf, so I'll probably steal the movie from my parents when it comes out on DVD, because I bet my dad will love it.

P.S: Does anyone remember Beast Wars? That show always gets mixed up with Transformers in my mind. I wibbled when the raptor-guy switched sides and then was, like, dropped in lava or something. Wibbled, I tell you.

Posted by: 'Cuno at July 3, 2007 6:56 PM

'Cuno, I do remember Beast Wars, and Dinobot (said raptor guy) ruled. Also, considering it was technically a prequel to Transformers, it is okay to get them mixed up.

Posted by: Vermillion at July 3, 2007 7:16 PM

P.S: Does anyone remember Beast Wars? That show always gets mixed up with Transformers in my mind. I wibbled when the raptor-guy switched sides and then was, like, dropped in lava or something. Wibbled, I tell you.
Posted by: 'Cuno at July 3, 2007 6:56 PM

*************************************************

I DO!!!!
You are not mixing it with Transfomers, it IS part of the story as in, it's part of the continuity beecause it prequels the *original* cartoon.
It was tight little series that I enjoyed greatly.

Posted by: BarbadoSlim at July 3, 2007 7:20 PM

Oh TK, you little scamp. You totally had me there (blush).

Posted by: MO at July 3, 2007 7:53 PM

Andy, sweetie, quit plugging your own site. It's disrespectful to Pajiba, and, really, no one cares.

Posted by: Craig at July 3, 2007 8:13 PM

Yeah, TK, is definitley a "scamp". I'd also throw in rascal, ne'er do good, lollygagger, and miscreant.

Posted by: Manny at July 3, 2007 8:57 PM

TK, good thing I read all the way through this before running off to tell several friends who are serious My Little Pony fans about the new movie. *facepalms*

Posted by: telesilla at July 3, 2007 10:01 PM

Just got back from seeing Transformers, and during the movie I kept thinking, "I wonder what the folks over at Pajiba thought of this?"

I think this movie was excellent for what it was intended to be: a big, dumb summer action movie. It delivered on all levels. I remember watching Transformers as a kid and loving it. But I didn't have any expectations for the film's artistic integrity because 1) it is Michael Bay after all and 2) robot cartoon, people. Ghandi it ain't.

In the interest of full disclosure, I am a sucker for dumb action movies where things get blown up. And Josh Duhamel. So I think perhaps I, and not the true cartoon geeks, were the targeted demographic here. And I gave my $9 up real easy.

Posted by: Bright Phoenix at July 3, 2007 10:37 PM

I'm just glad they kept the transformer noise. You know the one I'm talking about. I finally heard it in a preview and felt vindicated. Planning on seeing the movie--I am also contractually obligated by my girlfriend.

Posted by: Sharon at July 3, 2007 11:59 PM

I raised a question.
Why do they make movies like this?

I stared at this question long and hard.
This is a commercial film for the mass market.
A large population on earth knew what the Transformers are.
It will generate lots of money for the companies involved.
from "Andy and the Dream Seeker"'s post:

This is NOT a real Transformers movie.
My review:
http://andydreamseeker.

An excerpt from the "review":

I shall repeat it; this is a commercial film for the mass market.

Talk about the number of toys a movie like Transformers can sell.
Hasbro is going to be rich.
Talk about product placements in a movie like Transformers with the names of Panasonic, Nokia, Chevrolet, GM and the likes showing up.
Product marketing cannot be more obvious.
It's all in the money.

------------

Well, Andy (or "Dream Seeker", whatever you like to call yourself is OK with me)...I pose YOU a question:

What the fuck was the purpose of the Transformers cartoon? Was it exposition? Was it storytelling? Was it introspection?

No, it was to fucking sell toys. As was pointed out on a review on another site, the Transformers cartoon, as awesome as it was to me as a kid when I watched it, essentially was a product placement, toy selling juggernaut. Each episode had the same plot, and surprisingly enough a "new character" (conveniently available in stores that week) would make an appearance in the episode. Coincidence? I think not.

So to criticize the film version of Transformers as being a shill for product placement and selling toys...well, Transformers has been there done that. That's what it was then, that's what it is now. So stop your crybaby whining and just go watch big robots blow shit up and sell toys without caring about the ethics of motivation like you did when you were a kid.

I know I will.

Posted by: idiot dentist at July 4, 2007 12:09 AM

I raised a question.
Why do they make movies like this?

I stared at this question long and hard.
This is a commercial film for the mass market.
A large population on earth knew what the Transformers are.
It will generate lots of money for the companies involved.
from "Andy and the Dream Seeker"'s post:

This is NOT a real Transformers movie.
My review:
[link deleted]

An excerpt from the "review":

I shall repeat it; this is a commercial film for the mass market.

Talk about the number of toys a movie like Transformers can sell.
Hasbro is going to be rich.
Talk about product placements in a movie like Transformers with the names of Panasonic, Nokia, Chevrolet, GM and the likes showing up.
Product marketing cannot be more obvious.
It's all in the money.

------------

Well, Andy (or "Dream Seeker", whatever you like to call yourself is OK with me)...I pose YOU a question:

What the fuck was the purpose of the Transformers cartoon? Was it exposition? Was it storytelling? Was it introspection?

No, it was to fucking sell toys. As was pointed out on a review on another site, the Transformers cartoon, as awesome as it was to me as a kid when I watched it, essentially was a product placement, toy selling juggernaut. Each episode had the same plot, and surprisingly enough a "new character" (conveniently available in stores that week) would make an appearance in the episode. Coincidence? I think not.

So to criticize the film version of Transformers as being a shill for product placement and selling toys...well, Transformers has been there done that. That's what it was then, that's what it is now. So stop your crybaby whining and just go watch big robots blow shit up and sell toys without caring about the ethics of motivation like you did when you were a kid.

I know I will.

Posted by: idiot dentist at July 4, 2007 12:20 AM

Just saw Transformers and I honestly think it is the worst movie I have ever seen. Zero redeeming qualities. My expectations were low to begin with, and those expectations were exceeded.

Posted by: trillion at July 4, 2007 1:11 AM

This movie was awesome!
The old cartoon is so awful, this movie was far better than the old show, nuff said. (I've not seen the animated movie though, I hear it's good).

The movie indeed had some Michael Bay moments, sure. That was part of the fun! It was far better than I expected it to be. Product placement? What movie doesn't have? Bitching about the mountain dew machine? You're serious??? That scene was AWESOME! No mention that the boombox was a GPX, generic crap? Anyone who hated it, step back for a moment and think. It's based on a cartoon that was based on a toy, nothing more. No plot? NO KIDDING! Agreed that the transformers could've had more story/scenes and the humans less. There _IS_ going to be a sequel, obviously, or did YOU not stay through the credits?

The scene where someone flicks a human away, that's a classic scene!

TOO LONG - agreed.

The toy that was broken in half(and was proclaimed no more...), could easily be soldered back together... it was merely ripped in half. That's an easy repair!

I'm gonna go see it again and it's a definite must buy when released on DVD.

Posted by: WhoWhatWhere at July 4, 2007 1:37 AM

Holy Shit!!! It has been ages since I have posted on my most beloved movie site. I just got back from seeing Transformers and OMG!! A certain Decepticon that shall remain nameless not being a combination of five or six? WTF? Frank Welker not taking part? What the hell? Chris Latta not involved? Okay he is dead but I mean come on WTF? Surely with all the money they spent on this film they could have at least transformed (hey, a really bad pun) the actors voice to match!

Even with all the above, the movie...KICKED ASS!!! Action, action, action. Yes it was a Michael Bay movie...so what? As far as product placement...well, duh! The cartoon, as has already been eloquently pointed out, was a massive product placement to begin with. Perhaps I was watching a different movie, but it wasn't as prevalent to me. Perhaps because I was paying attention to the fact that the Transformers were giant fuckin' robots and it didn't matter whether they had Bugatti or Mini on the side. It ain't like I'm going to go out and by a new Camaro just because one of the robots was one.

I went in expecting nothing and got one hell of a return. I may not have wet myself when Peter Cullen's voice hit my eardrums, but I damn near died. It was a fun experience and I would be more than willing to do it again and again. Can't wait for the sequel. Maybe Galvatron or even *gasp* Unicron! Who cares as long as it remains what it is. Mindless entertainment. And sometimes that is just what we need.

Posted by: ScarletKnight at July 4, 2007 1:51 AM

I just came back from seeing this film and as a 21 year old gal, I thought it was AWESOME.

Just a little perspective on my movie taste: I don't see anything with any Wayans bros, I do not like action movies and was dragged to Live Free or Die Hard, and I absolutely HATE Micheal Bay films.

Transformers are awesome. Period. They are alien robots in disguise. They make jokes. They transform. They shoot things and blow stuff up. They are colorful. They are great to look at.

And for those who say it "missed the mark", what "mark" are you talking about? It was a big, dumb action film based on a big dumb action series that was created to SELL TOYS. The toys came out along with the series, a little bit before the series actually. They would introduce a new transformer every week so that the little boys who watched it would beg their parents for the new toy.

I must say, I never watched the show when i was little but saw a couple of episodes a few weeks ago and wow was it crap. Same as all the cartoons back then.

All and all, this movie is ridiculously awesome. DOn't go into this expecting Citizen Kane. GIANT ALIEN ROBOTS! enjoy

Posted by: Alicia at July 4, 2007 2:01 AM

"A certain Decepticon that shall remain nameless not being a combination of five or six? WTF?"

Yeah, Hasbro decided to change it and call him Brawl officially. The toy is named Brawl but they couldn't change the movie. But I hear ya, now that the name's been used onscreen for someone else....damn.

As for dead guys I've been vocally pining lately for Scatman Crothers to a female coworker who's been buzzing for weeks. Boy I felt old, and yet proud, when I corrected her and said "no no, Spike *did* say 'shit' in the (198*6*) theatrical release, that wasn't just added to the dvd, and boy were were pissed when that shitty FHE vhs release was cleaned up!"

I think this movie would completely fall apart for anyone coming in clueless....maybe that's not the case, I dunno...but I wouldn't recommend it to the uninitiated. But when Prime rolled up, even though I knew he was about to, I welled up anyway, which kinda freaked me out. The transforming sound that was in the trailer wasn't there though. Hmphy-hmph. He was still Optimus Prime though. To get my precious center seat with no one's leg on my armrest I had to go up to the second row. Sure couldn't tell who was throwin a punch where, so the actual fighting didn't do all that much for me. But the Autobots going to Sam's house was just the cutest thing. Best scene for me. And when they're alone, say *arriving* to the fight, or when Nameless is friggin skating on the interstate, the animation work is stupefying.

The credits got fucked up somehow, there was just the sound and the between-shows slideshow started up, til they finally gave up and killed the sound too, with me thinking "I KNOW there's a sequel stinger", but that's okay. Just the "oh, we'll never have a problem with this again!" and Prime's final speech both say "See y'all next time!".

Again, if you care about these guys, I think you'll enjoy. Just sit a fair distance back, I tell ya!

Posted by: Jay at July 4, 2007 2:52 AM

Replying to idiot dentist:

Thank you for reiterating "my points" exactly.

And I do read your argument too.
Perhaps this really is the transformers, toys by Hasbro sold through the marketing of a cartoon.

In the 80s it was cartoon, now it is a film.
And I shall say it again, a "film".

I hope you had read the rest of my review, for I did not say it is a bad film nor did I say it is that good either because in the end I understand people do go to movies to be entertained and they will because the CGI and special effects were brilliant.

I do however also offer my opinion and perspective about what I saw and felt.

As for your advice to me about:
"So stop your crybaby whining and just go watch big robots blow shit up and sell toys without caring about the ethics of motivation like you did when you were a kid."

I did, but I couldn't like it for I am no longer a kid because I have grown up knowing how to differentiate between what is right and what is wrong. Those are values and I am concerned for the parents who would bring their 8 year olds and the kind of influence MB's Transformers can have on teenagers.

Below is the discussion raised by idiot dentist:

"I raised a question.
Why do they make movies like this?

I stared at this question long and hard.
This is a commercial film for the mass market.
A large population on earth knew what the Transformers are.
It will generate lots of money for the companies involved.
from "Andy and the Dream Seeker"'s post:

This is NOT a real Transformers movie.
My review:
[link deleted]

An excerpt from the "review":

I shall repeat it; this is a commercial film for the mass market.

Talk about the number of toys a movie like Transformers can sell.
Hasbro is going to be rich.
Talk about product placements in a movie like Transformers with the names of Panasonic, Nokia, Chevrolet, GM and the likes showing up.
Product marketing cannot be more obvious.
It's all in the money.

------------

Well, Andy (or "Dream Seeker", whatever you like to call yourself is OK with me)...I pose YOU a question:

What the fuck was the purpose of the Transformers cartoon? Was it exposition? Was it storytelling? Was it introspection?

No, it was to fucking sell toys. As was pointed out on a review on another site, the Transformers cartoon, as awesome as it was to me as a kid when I watched it, essentially was a product placement, toy selling juggernaut. Each episode had the same plot, and surprisingly enough a "new character" (conveniently available in stores that week) would make an appearance in the episode. Coincidence? I think not.

So to criticize the film version of Transformers as being a shill for product placement and selling toys...well, Transformers has been there done that. That's what it was then, that's what it is now. So stop your crybaby whining and just go watch big robots blow shit up and sell toys without caring about the ethics of motivation like you did when you were a kid.

I know I will."

Posted by: andydreamseeker at July 4, 2007 5:20 AM

Replying to Craig:

Sorry that it mattered to you about me "plugging my site".
I didn't want to paste my entire review here to hog the page and disrespect Pajiba.
In the name of sharing you can find a link to Pajiba on the side bar of my blog among other sites on movies.

As to "no one cares", I know you did. ;)
Thank you.

Below is the comment by Craig:

"Andy, sweetie, quit plugging your own site. It's disrespectful to Pajiba, and, really, no one cares."

Posted by: andydreamseeker at July 4, 2007 5:34 AM

What.the.FUCK?

Congrats, Pajiba. You've hit the big time. You've got studio plants!

Shit.

And Andy? Please... just stop. Thank you.

Posted by: TK at July 4, 2007 8:07 AM

Transformers -- actually better than I thought.

The teaser for J.J. Abrams's "Cloverfield" though?

UN-FUCKING-REAL.

Posted by: Chez at July 4, 2007 8:15 AM

Posted by: andydreamseeker at July 4, 2007 5:34 AM


**************************************************

Dude, just let it go.

Posted by: BarbadoSlim at July 4, 2007 8:33 AM

Aaaah good to see that someone else was feeling the "plant" vibe and I'm not just insanely paranoid. Thanks for restoring my faith in my own sanity TK!

The reviews for this movie are irrelevant. I will see it. At the Imax. It's inevitable.

Although I will say that it is encouraging to know that the movie isn't a complete write off. And by "a complete write off" I mean "as bad as Ghost Rider".

Posted by: Alex the Odd at July 4, 2007 10:30 AM

TK be careful. Hollywood honchos read this blog. They will get ideas.


As for He-Man, they already fucked up that cartoon in the 80's with Dolph Lundgren. I heard they were in fact intending to fuck it up again along with She-Ra and G.I. Joe. Let's not forget that there is in fact a Knight Rider, Wonder Woman and a second take on the Hulk movie coming up very soon.

Our childhood memories are not safe. They will in fact get around to every one of them by 2020. And I'm being generous with that estimation

Posted by: Candy at July 4, 2007 11:55 AM

andydreamseeker if the owners of Pajiba don't have a problem with you posted a link to your site then don't worry about it. It's a link that's there for someone to click or not to click. I read it (because I'm fucking stuck at work while everybody is barbecuing) and I understand what you're saying.

Posted by: Candy at July 4, 2007 12:09 PM

I have to say, I saw this yesterday and while it wasn't the greatest movie of all time. I did enjoy it. The part with the autobots at Sam's house... Cool. But he could have shut up through the first part of the movie and been better. He rambled on WAY too much. As for the sound, it wasn't there when Optimus changed but for everyone else and every other time it was there, if I remember correctly. But the best part of the movie... when Optimus pulled out his sword! Freakin' awesome. I was disappointed by the lack of the theme song in the movie. They could have done it at the end when Optimus is talking but no they went with a Linkin Park song.

Posted by: Stacey at July 4, 2007 12:32 PM

did anybody notice that the love interest, who is supposed to be in high school, looked about 30 years old!? I'm a 17 year old girl, and if I saw a chick like that at school I'd direct her to the nursing home down the road. So much for being realistic.

Posted by: Iia at July 4, 2007 12:58 PM

Off-topic comment (still in the live-action rendition of eighties childhood memories).

It has just come to my knowledge that Jason Lee and David Cross will participate in the Chipmunks movie.

I thought these guys were doing well?
Will it make the movie somewhat watchable?

Posted by: Jeff K at July 4, 2007 1:43 PM

How could any of you mutton-heads actually enjoyed this big steaming pile? You make a movie about big transforming robots and then go a good 45 minutes to an hour without showing them? You have villians like Megatron and Starscream (somewhat beloved by the "Transformers" crowd) and not introduce them until the last 20-30 minutes? (I think Starscream has all of one line).

Even worse, Michael Bay and the "writers" of this nonsensical clap-trap rip off other Michael Bay movies. The opening scene is right out of "Armageddon" (as are the shots of the Autobots coming to Earth), the flare at the end is "The Rock," any shot of the army guys (did they have names?) is "Pearl Harbor," and the "action" chase scenes are straight out of either "Bad Boys." Add on top of that a heaping helping of the "plot" of "Independence Day (ID4)" (Hoover Dam = Area 51) and you wind up with this dreck.

I bet all you fan boys are already geeked that they're working on a sequel to this crap. I cry for you.

Posted by: The Breeze at July 4, 2007 4:27 PM

I have to say, this movie was great. Turn off the brain and just be entertained.

For all the haters, what the hell happened in your childhood that stopped you from enjoying a popcorn flick???

Posted by: ccivilian at July 4, 2007 4:35 PM

For all the haters, what the hell happened in your childhood that stopped you from enjoying a popcorn flick???

Posted by: ccivilian at July 4, 2007 4:35 PM

************************************************
Armageddon.

Posted by: BarbadoSlim at July 4, 2007 5:48 PM

For all the haters, what the hell happened in your childhood that stopped you from enjoying a popcorn flick???

Posted by: ccivilian at July 4, 2007 4:35 PM

************************************************
Armageddon.

Posted by: BarbadoSlim at July 4, 2007 5:48 PM

**************

The Rock.

Posted by: Great Mango at July 4, 2007 8:04 PM

After the total progressive trainwreck of Alias seasons 3-5, JJ Abrahms is dead to me.

Dead.
To.
Me.

And if Jennifer Garner and Ben Affleck succeed in making another Daredevil movie, she's dead to me too. (Ben isn't worth discussing, though I considered giving Hollywoodland a try.)

Posted by: hoorah at July 4, 2007 9:50 PM

"did anybody notice that the love interest, who is supposed to be in high school, looked about 30 years old!? I'm a 17 year old girl, and if I saw a chick like that at school I'd direct her to the nursing home down the road. So much for being realistic."

She's was 20 when the movie was filmed. It's not her fault for looking more mature than some 17 year old girls.

Posted by: stealingjoy at July 4, 2007 10:31 PM

You know, there will be a My Little Pony movie, and I hate to break it to you MadameZ, but it will almost certainly feature a Mountain Dew machine.

Posted by: rocky at July 5, 2007 2:23 AM

we walked out of this movie aroud the hour mark. then we kept apologizing profusely to each other for forcing them to see this to trainwreck. we finally decided that it was not the fault of one of us, it was the fault of hollywood and the dumbification of this great country of ours. a few observations if i may,
the awesome line by shia labeouf's character, "fifty years from now when you're looking back on your life do you really want to say that you missed the chance to get in the car?" jeezus. i also loved how the two female characters were that typical, hard-faced, trannified, pussycat-doll attaired and emaciated "hawt" that hollwood seems to favor instead of looking like attractive young women of high school age. oh and all of the black characters who were about one stereotype away from minstrelhood- "why that's my mammmy!"
this movie made the baby jesus cry.

Posted by: bluefish A at July 5, 2007 10:35 AM

Hoorah, well said. First he brought in "She who shall not be named" (Season 3 Alias), then he gave us Lost, and recently, let us not forget the teaming up with the incredible gay midget freak, or the Batshit crazy one, (take your pick of a name)to make MI:3 I am SO Hetero. Abrams has his work cut out in order to make me like him again.

Still planning on going to see this after opening weekend of course. I like my movies with as few morons as possible, yes, even those with the moron fanbase.

Posted by: Melody at July 5, 2007 12:15 PM

Hoorah, well said. First he brought in "She who shall not be named" (Season 3 Alias), then he gave us Lost, and recently, let us not forget the teaming up with the incredible gay midget freak, or the Batshit crazy one, (take your pick of a name)to make MI:3 I am SO Hetero. Abrams has his work cut out in order to make me like him again.

Still planning on going to see this after opening weekend of course. I like my movies with as few morons as possible, yes, even those with the moron fanbase.

Posted by: Melody at July 5, 2007 12:16 PM

So basically, this is like ARMAGEDDON with robots, right? Which is more or less fine, since it's not too hard to peg this movie for what it is, and decide whether you want to see it.

It does seem quite fitting for Bay, far better than say ARMAGEDDON with Japanese kamikaze planes.

Posted by: Steve at July 5, 2007 12:51 PM

I don't know why some people hate this movie *so much*. As someone who rarely thinks anything in theatres is worth the money, I thought this was worth it. I'd see it again (though I wouldn't pay for it again). In fact, I predicted I'd sleep through it. In the first 15 minutes, I was so into it. Things are exploding, there're giant robots, that Shia kid is pretty funny. Like many have said, it's a summer blockbuster. It's supposed to be cheesy, with lame lines, and hot chicks. Why would you go see it (and therefore be disappointed), if you don't like that kind of thing?

Posted by: mowi at July 5, 2007 1:05 PM

You live in Fayettenam? I love that town. Go Hogs! (Now back to your regularly scheduled scathing...)

Posted by: typingelbow at July 5, 2007 1:21 PM

You people are funny.

Transformers: whine, whine, whine... "Plot be damned!" "It's a robot movie... check your brain at the door."

Pirates 3: whine, whine, whine... "What a confusing plot!" "It's a pirate movie... I expect you to be smart!"

You can't have your mindless summer fun and think too.

Posted by: Ciji at July 5, 2007 2:46 PM

Now, on to my thoughts... (some spoilers)

The girl... too old-looking. She's been laying out on one too many beaches. Plus, she has toe-thumbs. GROSS!

The plot... meh... they made this big deal about Megatron not getting the cube, then they just... gave it to him? And it makes him die? WTF?

The Transformers... fun to watch, enjoyed every minute they were on screen. Yes, the black Autobot (also the shortest, most useless, the wanna-be rapper, the only one who cussed and the most defiant) could have been fixed, but they let 2 other black people live, so he had to go. You know a brotha has to die in these movies! ;-) And, yes, if the boom-box Decepticon can survive being cut in half TWICE, then I think they could have fixed my boy up easily too.

But was it just me, or did they "transform" a little too fast? If your going to spend billions on CGI, at least let me see it!

Posted by: ciji at July 5, 2007 2:58 PM

I read the novel and watched the movie and if I weren't a diehard fan of the first 2 seasons of Transformers (screw Rodimus and that whole bunch that started up in the 1st Movie), I would've loved it. Overall, it was a pretty good movie...but why did they have to screw so much stuff up? Changing the vehicles that the Autobots and Decepticons turn into is bad enough....but killing off Jazz, changing the personalities of Ironhide and, to a lesser extent, Bumblebee were just too much. When I heard there would be a live-action movie coming out, I was stoked. The fact that they had a super-hottie in Megan Fox starring in it was just icing on the cake. After seeing the changes they were making in the film itself, though...Megan's presence was the biggest reason to watch the movie.

Posted by: Phil at July 5, 2007 3:52 PM

Hey dude, i know you are prolly perty smart, but why do you use such big werds? ambivalent, inherently, concurrent, disingenuous to name a few. So let me get this striaght... Did you like it or not???

Posted by: sam at July 6, 2007 2:30 PM

As you may know, Hasbro owns the rights to My Little Pony as well, so it won't be long until we see this trailer mashup as an actual movie.

Michael Bay's My Little Pony
http://www.iklipz.com/MovieDetail.aspx?MovieID=9d281a39-ea7a-49ac-82a1-01d432e0b009

Posted by: Gizmo at July 6, 2007 4:39 PM

I saw this a couple of nights ago, and though I've only seen the first movie, and have basically no knowledge of Transformers, I thought it stank to high heaven - the jokes were all painfully unfunny, there was casual racism all over the place, the dialogue was rancid and tedious, and, for a movie that's supposed to be about giant robots, they didn't actually get much screen time. I completely agree with whoever said that the CGI was pretty much wasted - not only was too much time spent on the (completely uncompelling) human characters, I pretty much couldn't tell what was going on in any of the robot action sequences.

The original movie was pretty bad, too, but it had the advantages, for me, of 1. actually focusing on the robots, 2. action sequences I could follow, 3. warped shit happening to the robots that would have really freaked me out as a kid, 4. much shorter running time, and 5. Orson Welles.

I think this was supposed to be a Transformers movie for people who know of the series, but don't really know much about it. For me, though, it didn't make the mark. I like brainless action movies, but I couldn't like this one, it was just excruciating. Too high a ratio of flimsy plot, crap-tastic dialogue and irritating human characters to explosions, robots, etc. I can only imagine the suffering of the nostalgic fan I went with.

By the way, does anyone else find the whole making out on the hood of your sentient robot car thing as freaky as I do? Because that seemed pretty damn creepy to me.

Posted by: Erica at July 6, 2007 8:23 PM

Seeing it tomorrow. All I know is this: "I don't care if it lives up to the original series. I don't care if it sucks balls. I don't even care if I leave feeling like I got ripped off. As long as I see Starscream kick some ass, I'll be a happy camper."

Posted by: Shaun at July 7, 2007 1:53 AM

This movie was frickin' sweet and quite frankly, anyone who went looking for some great plot deserves to be dissapointed...or flogged. Go watch the Piano or some sh!t if you want a plot. This movie was exactly what it was supposed to be: big robots, fights, action and stuff getting blown up with just enough junk to get us from one action scene to the next.

Every movie on Earth doesn't have to make you think about your station in life or existentialism or whatever. It's summer people, relax!

Posted by: Adrianna at July 7, 2007 1:03 PM

I didn't go into the theatre last night expecting too much in the way of script or acting, but I was surprised. It honestly wasn't as bad as I thought it was going to be, and I was engrossed in the movie the whole time.

It definitely fits the bill of "big summer blockbuster" much better than Spiderman 3, I think. So Hollywood got something right.

However, as a rule, I try to stay away from Michael Bay films because I just don't like his action sequences. The detail on the Transformers robots was amazing, don't get me wrong, but I wish I could have seen more of it during the fight scenes. My problem is with his camera cuts; in the Megatron-Optimus fight scene, I couldn't figure out who was landing what blow because the camera angles were always changing too quickly for me to orient myself. I seems like I never actually saw them hit each other - I just saw Megatron standing over "me" (because the camera was from Optimus' perspective), his arm swing forward, and then CUT and now we're seeing things from slightly behind Megatron as Optimus slides backwards along the pavement.

There was no continuity in the fight scenes, and I found that to be the most jarring and irritating part of the whole movie.

Posted by: delta niner at July 7, 2007 1:50 PM

I watched this, and expected no more than an action flick. And that's what I got. Now, Michael Bay is a terrible director, and there were something in the movie that were stupid, but over all, it was what I expected and wanted.

Posted by: Camille at July 8, 2007 12:28 AM

Saw this flick in Gold Class with the lads, where the waiting staff had strict orders to bring us beers every fifteen minutes; it was that sort of flick. Not bad for a popcorn movie, either. So:

Good point in respect of the "transformations" being too quick, at least one in slow-mo would've been nice.

Megan Fox looked too old? Wow. That's some jealousy you've got on, ladies.

Andy has a fairly poor grasp of written English.

I thank God my parents weren't discussing the merits of action flicks with their peers to determine whether it was appropriate for me to see. THAT is how you fu*k some poor kid up.

Posted by: Peter G at July 8, 2007 1:28 AM

You can't have your mindless summer fun and think too.

Posted by: Ciji at July 5, 2007 2:46 PM

************************************************

Yes, yes you can:
1.Aliens

2.Star Wars

3.Empire Strikes Back

4. Back to the Future

5. Raiders of the Lost Ark

6. Jaws

7. Terminator 1 AND 2

8. Jurassic Park

9. Die Hard

Please don't be the guy that just gives up (like Ellis on Die Hard) don't be that guy. Don't be Ellis 'cause you put everyone in danger.

Posted by: BarbadoSlim at July 9, 2007 5:55 PM

Seeing the trailer last winter, I've been
1. pissing myself like a nervous dog at the idea &
2. gnashing my teeth at the thought of Bay at the helm.
And having finally seen it, I was pleased. Quite fucking pleased, in fact, even though every moment of human-human interaction was obnoxious and tedious as all get-out. The whole love interest story most truly worked my nerve to death. It was completely extraneous and made it feel like One Tree Hill had edged in on my Transformers experience. She looked like a titty dancer for pete's sake.

Posted by: Amanda at July 10, 2007 11:29 AM

I just saw a late showing of this derisory cinematic disaster and one thing is for sure; Hollywood and the Armed Forces have gotten remarried.


There was a moment in film, right around "Dr. Strangelove" where directors stopped making Army propaganda films and started attacking the Army's cold war messaging and image as a godly force with derisive force. Well good news, the commies are gone and Hollywood is embracing the messaging again and has created a recruiting video to be reckoned with. I halfway expected one of the transformers,maybe the dismally offensive if not completely and utterly racist robot meant to speak in "jive talk", to transform only to say "Join the Army, Bitches! Make a robot friend or two and blow shit up!" It was that ludicrous, I'm not exaggerating.


But Michael Bay didn't just sell his soul to the Armed Forces for the recruitment of our young working and middle class youth. No, he still
had a little bit left to sell to the branding agents at roughly 100 different companies. You will see so many blatant placements that it
will make your head spin...or you projectile vomit. The last two 'decepticons' created are from an XBox 360 and a Mountain Dew vending machine. No joke, the stinking vending machine starts rocketing cans of soda at the good guys. This is of course not to mention that in Bay's world, everyone drives either a Chevy or GMC...or an army vehicle.


I'd write more, but I have a sudden urge to get down to the recruitment offices...I for one am not going to miss this opportunity to fight some evil with the help of robot friends!

Posted by: Elon at July 15, 2007 3:24 PM

Transformers absolutely sucked. How much of that so-called great transforming, robot-on-robot battle action comprises its two hours and twenty minutes? 10 minutes - maybe?

What happens in those ten minutes? A mostly offscreen battle between Barricade and Bumblebee while we're subjected to watching Shia wrestle with the comic-relief walking boombox. 30 seconds of Optimus Prime vs. Bonecrusher, which I acknowledge was cool. Too bad it was only 30 seconds. And finally Optimus vs. Megatron. No payoff there either. Megatron is killed by Shia. SO LAME.

There are a few other minor grapplings of robots, but they aren't featured in the least, and most of the remaining action is centered upon a bunch of panicked, yelling humans running around and firing their guns in the vague direction of some offscreen robots.

And what fills the rest of that time? Absolutely lame humor. Cliches. Paper-thin "characters."

Bravo to the guy above who listed the giants of summer cinema past - fun movies that didn't disrespect the intelligence of the audience. They put taking themselves seriously first, and that made the moments of humor work. Bay puts the stupid humor first and undermines all suspense or drama as a result.

Posted by: Rob at July 15, 2007 5:18 PM

My GOD. The movie sucked shit, but I still want to fucking marry Optimus Prime. Biologly issues, bedamned!

Posted by: transformers fan girl at July 15, 2007 11:44 PM

I saw this last night.
Horrible. Loud, overblown, confusing, chaotic and repetitive. I held my head in my hands for most of it (I couldn't leave because I was chaperoning 4 kids) but here's what I remember...
sweeping,swelling synthesized music accompanying innumerable shots of flashing metal running, flying, rolling and launching across the screen at hyperspeed. Slo-mo explosions while the actors contort their faces and yell "No!" or "Go!". A toruously long and tedious sequence in which the robots tear up the hero's yard. More glimpses of flashing flying metal. More sweeping music and more flashing metal. An incomprehensible and insulting mess. Worst of all, the movie is about an hour too long. This movie BLOWS and Michael Bay's comtempt for his audience is palpable.

Posted by: Tony Menendez at July 18, 2007 5:38 PM

I agree that a big portion of the movie shoud have been cut out. I didn't like the majority of the so called funny scenes. The robots made it watchable but it was hard to call it a good movie when there was so many annoying human characters.

And I don't get the Shia LeBouf obsession. He wasn't funny either. Makes me less hopeful for Indiana Jones.

Posted by: Lex at July 21, 2007 3:19 AM

This was only for those Transformers fans out there.

Posted by: sayed at July 25, 2007 12:26 PM

Why get worked up about a movie about robots? Because it wasn't a movie about robots, it was a movie about humans who just happened to have to deal with a robot problem. They could have left everything else about this movie the same - same unintelligible fight scenes, same rabid GM product placement, same paper thin plot but, reversed the ratio of humans to Transformers and this movie would have been great. If I'm going to see a movie called Transformers, I expect and want to see freaking Transformers. Lots of Transformers. Transformers transforming. Transformers fighting. Transformers fighting while transforming, etc, etc. You get my point.

To add insult to injury, where was Optimus Prime's trailer? WHERE WAS THE TRAILER?

Posted by: random at July 30, 2007 12:41 AM

Movie too STUPID, shallow,and non-sensial for my taste. People who like it can't give a reason other than the cool CGI and hot babe. Movie is GARBAGE

Posted by: siing4ever at August 16, 2007 3:22 AM

OK, for the record - TRANSFORMERS WAS F-IN COOL MAN!
That being said, had they cut about 80% of the dialogue it would have been f-in cooler man!
This needs to be put out there. Why do men (er - boys) go see movies like Transformers? Because they want to see robots like Starscream transform from a fighter jet to a robot IN MID FLIGHT!! Because they want to see a Hummer turn into a robot, skate down the interstate and CUT A FREAKIN BUS IN HALF WITH A SHOULDER CHECK!! Because when the robots transform into their vehicle of choice (and back) we want to hear (in THX at 200dB) a sound that makes the testosterone in our blood instantly reach it's BOILING POINT!! What we don't want to see is a bunch of marines tickling each other and having a pillow fight in a military helicopter. You want to set the mood for a kick-ass action flick do it ala Charlie Sheen in a chopper at the beginning of Platoon. Nothing was said. Nothing needed to be said. The man was terrified. Let's see, what else DON'T we want to see - OH YEAH, a couple of teenagers having a little spat about the fact that dark mysterious girl's daddy was busted for GRAND THEFT! All I kept thinking was who keeps putting the quarrelling adolescents in front of the camera? GET OUT OF THE WAY!! You want to put a love story in an action flick? Fine. Jock guy embarrasses nerd guy at high school party. Nerd guy gets revenge by sleeping with jock guys hot girlfriend IN JOCK GUYS BEDROOM! Now can we please get back to the part where huge robots are kicking the crap out of each other in downtown L.A.? Why do action movie writers insist on including a love story anyway? Did Ernest Thompson try to include a car chase while writing "On Golden Pond"?? No! Why? Because he was writing a movie about a man, a wife, a boy and a POND! But more importantly, BECAUSE HE WRITES MOVIES ABOUT DRAMA! Are we trying to include a bigger audience by infusing love stories into action movies? Well here's a thought - do women really hate action movies? Or do they just hate the sappy love stories that are infused into them?! Don't make me say the word "Armageddon"... too late - BLLLECH!

By the way, I'm so totally going to buy this movie when it comes out on DVD.

Posted by: Taillights at September 26, 2007 2:08 PM

I agree with the non-naysayers. In terms of summer blockbusters, I say that "Transformers" was, in my mind, the top of the heap. Michael Bay got out his head out his f'ing ass for once and made a slam-bang film. Even the Sam/Mikaela love story didn't make my skin crawl as it would in "Armageddon" and "Pearl Harbor" (while he didn't turn an action-packed ride into a mushy love fest, Bay lets audiences invest sympathy towards the main characters). Great cast (including seasoned character actors Jon Voight and John Turturro turning in worthy and memorable performances), great music (who could say no to Smashing Pumpkins and The Used songs playing during tense action sequences?), and a whopper of a final battle at the end of the film that never let up.

It's way better than "Spider-Man 3" and "Pirates of the Carribean: At Worlds End". Think of it, no untrained method actresses (Keira Knighley, I'm looking at you), no boo-hooing, no overwhelming number of villains, and plenty of laughs to boot. I'm with Taillights, I'm buying the DVD. Special Edition, even. And I hope the sequel's just as fun.

Posted by: Michael at October 6, 2007 10:51 PM

I agree with the non-naysayers. In terms of summer blockbusters, I say that "Transformers" was, in my mind, the top of the heap. Michael Bay got out his head out his f'ing ass for once and made a slam-bang film. Even the Sam/Mikaela love story didn't make my skin crawl as it would in "Armageddon" and "Pearl Harbor" (while he didn't turn an action-packed ride into a mushy love fest, Bay lets audiences invest sympathy towards the main characters). Great cast (including seasoned character actors Jon Voight and John Turturro turning in worthy and memorable performances), great music (who could say no to Smashing Pumpkins and The Used songs playing during tense action sequences?), and a whopper of a final battle at the end of the film that never let up.

It's way better than "Spider-Man 3" and "Pirates of the Carribean: At Worlds End". Think of it, no untrained method actresses (Keira Knighley, I'm looking at you), no boo-hooing, no overwhelming number of villains, and plenty of laughs to boot. I'm with Taillights, I'm buying the DVD. Special Edition, even. And I hope the sequel's just as fun.

Posted by: Michael at October 6, 2007 10:53 PM

Something I haven't seen anyone else mention: the animated "Transformers" movie that came out around 1986 or so. I wonder why they couldn't have remade THAT into a live-action movie. It was a better story, anyway. Unicron! (okay, Orson Wells is dead) The Junkbots! And for that matter, a better soundtrack.

All right, I'll confess, I was a total "Transformers" geek during the 80s, and as a girl, that was one of those things I Was Not Supposed To Do (along with read comics, and refuse to watch soap operas). One of the deepest, most enduring friendships of my life started out because of a common interest in this show.

The effects in the live-action movie, yes, were cool. It was surprising how expressive Bumblebee was despite not being able to speak for most of the movie. Optimus Prime...well, hearing his voice again did give me shivers in a good way, as did that metallic "ronk ronk ronk" transformation noise.

But as others have said, it would have been nice to see some more actual Transformers. Shia LeBeef has gotten on my nerves ever since his unnecessary presence in "Constantine," and the love story was superfluous.

*SLIGHT SPOILER* I would have been far more impressed if Bumblebee had come back down the tunnel as a restored vintage Camaro than...what was that, anyway? A Charger? Could the product placement have been a little less obvious?

And to the 17-year-old who'd send a 30-year-old "to the nursing home"...it will happen to you, too, dearie.

Posted by: Noelegy at November 2, 2007 3:52 PM