Which MPAA Rating Leads to the Highest Grossing Films?
The Amazing Spider-Man, Sony's reboot of the Marvel franchise, shot its sticky substance all over the box office this weekend, racking up $65 million over the three-day period and $140 million since opening on Tuesday. It didn't quite match the six-day total of the previous two Spider-Man movies, but it did fare significantly better than recent franchise reboots like Batman Begins and X-Men: First Class. The test will be how it does in the coming weeks, and while the Cinemascore was high (an A-), the crushing competition of The Dark Knight Rises in two weeks may halt The Amazing Spider-Man before it reaches $300 million.
I also noticed that the $65 million three-day frame was the 47th highest opening weekend of all time for a PG-13 movie, which got me wondering: Which rating fares the best in terms of box office? I suppose it's not surprising that the PG-13 rating -- which has been around since 1984 -- is by far the most successful ratings.
Here's a look at the numbers:
As for the rest of the box-office story, Ted continues to perform incredibly well, adding $32 million over the weekend to bring its ten-day total to $120 million. Not bad for an R-rated movie about a profanity-fueled, pot-smoking Teddy Bear. Meanwhile, Brave is hanging in there. It added $20 million and has now made $174 million.
Oliver Stone's Savages had a modest $16.2 million opening (Oliver Stone's third best ever, and best for an R-Rated movie), while Katy Perry's Part of Me opened in 8th with $7.1 million.
Magic Mike dropped a whopping 60 percent in week two, but the $5 million movie is closing in on $75 million and likely to top $100 million, so Soderbergh isn't sweating it. Finally, in 9th and 10th place went to the two films that will probably battle it out for the highest grossing indie flicks of the summer, Moonrise Kingdom ($4.6 million, $26 million overall) and Woody Allen's To Rome with Love ($3.5 million, $5.2 million after two weeks).