The First Movie Each Year of the Last 10 to Crack $100 Million at the Box Office
Likewise, 21 and Over was a pure bomb, coming in at number three with only $9 million, or half of the already disappointing take of Project X, which opened around the same time last year. It's probably because the film's director is a dick in interviews. The Last Exorcism Part II performed even worse, coming in at number four with $8 million, down significantly from the $20 million opening of the original in 2010.
Elsewhere, a few movies got the expected Oscar jump: Silver Linings Playbook jumped 3 percent; Life of Pi jumped 42 percent; and Argo made $2.2 million in theaters despite the fact that it's already out on DVD.
The one bright spot at the box office, at least from a profit standpoint, was Identity Thief, which held strong coming in at number two in its fourth week. It's now officially the first film of 2013 to cross the $100 million mark, and as you can see from the films below, it's pretty typical for that first $100 million movie of the year: A blahtastic flick that manages to break through the early season noise. It took until March to become the first $100 million film of 2013, but that's not unusual. March 1st is probably the mean (median?) average.
How to Lose a Guy in 10 Days (March 29, 2003)
Passion of the Christ (February 29, 2004)
Hitch (February 25, 2005)
Ice Age: Meltdown (April 7th, 2006)
Ghost Rider (March 9, 2007)
Dr. Suess' Horton Hears a Who (March 28, 2008)
Paul Blart: Mall Cop (February 13, 2009)
Valentine's Day (March 1, 2010)
Just Go With It (March 28, 2012)
The Vow (February 24, 2012)