The Avengers Is Now the Number 3 Movie of All Time, But Where Does It Stand Adjusted for Inflation?
There were two big stories at the box-office this weekend. First off, Snow White and the Huntsman performed better than studio-tempered expectations, landing at number one with a tidy $56 million, good for the fourth highest opening of the year so far (also, more than Battleship has made over its entire run). The stunning visuals certainly helped the movie, but the lack of competition probably didn't hurt, either, as nothing has been particularly impressive since The Avengers opened in the first week of May.
In fact, The Avengers has accounted for roughly half of the entire May box office. Moreover, the second big story of the weekend box office is that, on Friday, The Avengers surpassed The Dark Knight to become the third highest-grossing film of all time. It's up to $550 million now, and it's still on pace to hit $600 million, which unfortunately will fall shy of number one and two on the box-office list, Avatar and Titanic. Nevertheless, it is an outstanding commercial achievement. Not to take anything away from it, however, but where does that put The Avengers on the all-time list when inflation is accounted for? Let's start from number one and keep going until we get there, shall we?
1. Gone with the Wind -- $1.6 billion
2. Star Wars -- $1.41 billion
3. The Sound of Music -- $1.127 billion
4. E.T.: The Extra-Terrestrial -- $1,123 billion
5. Titanic -- $1.07 billion
6. The Ten Commandments -- $1.03 billion
7. Jaws -- $1. 014 billion
8. Doctor Zhivago -- $983 million
9. The Exorcist -- $875 million
10. Snow White and the Seven Dwarfs -- $863 million
11. 101 Dalmatians -- $791 million
12. The Empire Strikes Back -- $777 million
13. Ben-Hur -- $776 million
14. Avatar - $770 million
15. Return of the Jedi -- $744 million
16. Star Wars: Episode I - The Phantom Menace -- $715 million
17. The Sting -- $706 million
18. The Lion King -- $705 million
19. Raiders of the Lost Ark -- $698 million
20. Jurassic Park -- $682 million
21. The Graduate -- $677 million
22. Fantasia -- $657 million
23. The Godfather -- $625 million
24. Forrest Gump -- $622 million
25. Mary Poppins -- $619 million
26. Grease -- $609 million
27. Thunderball - $592 million
28. The Dark Knight -- $588 million
29. The Jungle Book -- $583 million
30. Sleeping Beauty -- $575 million
31. Shrek 2 -- $562 million
32. Ghostbusters -- $560 million
33. Butch Cassidy and the Sundance Kid Fox -- $558 million
34. Love Story -- $554 million
35. Marvel's The Avengers -- $552 million
So, number 35, with an outside shot of cracking the top 25 all-time before the end of its run. It's a far cry from the third most attended film of all time, but it's not a bad take for a comic-book whose scene-stealer was a petulant green CGI monster.
Other things also happened at the box office this weekend, though it seems silly to address most of them. MIB III took a 46 percent nose-dive to land at number two with $29 million. After The Avengers $20 million at number three, the box-office made a swan dive to number four with Battleship's $4.8 million then The Dictator's $4.7 million.
Meanwhile, a movie I was excited about based on the first one, Piranha 3DD totally struck out, eking out only $186,000 on 86 screens. I guess Eli Roth really was the draw for the first film. At least Wes Anderson's Moonrise Kingdom, expanding to 16 screens, maintained it's eye-popping $53,000 per screen average. If you don't live in a major city, Moonrise should be coming to your town very soon.