The 25 Worst Opening Weekends of All Time
If you have a movie opening on over 2,000 screens, and it doesn't make at least $5 million on opening weekend, it's likely as a result of being 1) a terrible movie, and/or 2) with a horrible marketing strategy and/or 3) it has a terrible title. Oogieloves In The BIG Balloon Adventure had a potent combination of all three, and the result was the worst box-office opening weekend of all time. The movie -- which follows some Teletubby-like blobs searching for balloons -- averaged around $206 per theater over the weekend, which translates to about 2 people per showing, an even bigger bomb once you consider that one of those two people -- the parent -- had no desire to be there. Most movies that open on over 2,000 theaters will at least grab a few people in each showing standing in the mall who buy a ticket based solely on the movie title. That wasn't the case here. Only one other movie -- Delgo -- comes even close to the disaster that is the Oogieloves.
Here's the 25 Worst Opening Weekends of All Time (2,000 screens or more).
1. Oogieloves In The BIG Balloon Adventure -- $445,000
2. Delgo -- $511,000
3. P2 -- $2.083 milion
4. Major League: Back to the Minors -- $2.087 million
5. The Real Cancun -- $2.10 million
6. Spider-Man / Men in Black II (Special Double Feature) -- $2.11 million
7. College -- $2.15 million
8. The Adventures of Pluto Nash -- $2.18 million
9. Bandslam -- $2.23 million
10. All Dogs Go To Heaven 2 -- $2.25 million
11. Deception -- $2.3 million
12. I Dreamed of Africa -- $2.41 million
13. Teacher's Pet -- $2.46 million
14. Grind -- $2.5 million
15. The Rocker -- $2.6 million
16. Lucky You -- $2.6 million
17. From Justin to Kelly -- $2.7 million
18. The Last Legion -- $2.74 million
19. Thunderbirds -- $2.77 million
20. Alone in the Dark -- $2.8 million
21. Most Wanted -- $2.83 million
22. Almost Heroes -- $2.83 million
23. What Planet Are You From? -- $3 million
24. Grandma's Boy -- $3.009 million
25. Lost and Found -- $3.02 million
I watch a lot of movies, and besides the Spider-Man/Men in Black II double feature, I think I've only seen four on that list. And oh yeah: Don't expect a review of Oogieloves In The BIG Balloon Adventure. We're cruel to our kids' critic Agent Bedhead, but we're not that cruel.
Elsewhere at the box office, it was a quiet Labor Day weekend, per usual. The Possession ended up claiming the top spot with a strong $21.3 million over the four-day frame. That's actually the second-highest opening weekend ever for a Labor Day movie, behind the Halloween remake's $30 million.
Lawless pulled up into second place with $13 million ($15 million since it opened on Wednesday), which is somewhat disappointed considering a cast that included Tom Hardy, Shia LaBeouf, and Jessica Chastain, in addition to solid overall reviews.
In third and fourth place were August action film holdovers The Expendables 2 ($11 million, $68 million cumulative) and The Bourne Legacy ($9.3 million, $98 million), and in fifth place, Paranorman brought its overall total to $40 million.
It's also worth noting that The Dark Knight Rises surpassed the $1 billion mark worldwide over the weekend, passing The Dark Knight and becoming just the 12th movie ever cross that financial threshold.