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They Ate It Up, They Loved It So


The Weekend Box-Office Round-Up / William Goss

Box Office Round-Ups | October 18, 2009 | Comments (28)


OK, America, now you’re just messing with me. A week after Couples Retreat takes the top spot and I lambast you for it, everyone turns around and throws almost as much money at Where the Wild Things Are, taking the artsiest family flick we’ve seen in ages and raising it above the ranks to the tune of $32.5 million. It’s not a bad thing — it’s just the last thing I might’ve expected from a movie whose earliest test screenings were claimed to have traumatized just about every child in attendance and whose latest reviews were divisive at best. Seeing the film for a second time over the weekend, there were no walk-outs, but the kids there were similarly silent. Not restless, but not responsive. Were they enthralled? Were they taking notes? Were they merely paralyzed by fear? Who knows. I still admire the film, even if it didn’t quite knock my heart on its ass as that utterly perfect trailer had. But $30-plus million later, I can’t help but wonder how a holiday special with these characters would play out …

Slightly less family-friendly was Law Abiding Citizen (a.k.a Jigsaw Goes to Court), taking second place with $21.2 million and putting it on track to be the biggest hit yet for the relatively young Overture Films. The continued buzz-driven expansion of Paranormal Activity bumped it up to third place with $20.2 million, and former champ Couples Retreat slipped to fourth with $17.9 million. The PG-13-ified remake of The Stepfather only opened to fifth place with $12.3 million; given Screen Gems’ knack for being able to open their teen-targeting thrillers with remarkable consistency (2006’s When a Stranger Calls — $21.6 million, 2008’s Prom Night - $20.8 million), I’d say that this was the most likely victim of Paranormal’s push (Pajiba’s The Stepfather review will be up tomorrow). Everyone who’s still willing to turn out for a sixth Saw next week, though, has probably already seen P.A., so I don’t see that suffering as much in comparison.

Sixth was Cloudy($8.1 million, down from third place), seventh was Zombieland ($7.8 million, down from second place), eighth were the Toy Stories ($3 million, down from fourth place), and ninth and tenth went to Surrogates ($1.9 million) and The Invention of Lying ($1.9 million), respectively.

The weekend’s biggest loser, though? The aptly-titled Ice Cube/Mike Epps joint The Janky Promoters, dumped by the Weinsteins upon 22 screens and garnering $5,380, as best we can determine. And here I used to think those two were all about the Benjamins …


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Comments

(sigh) Does anyone else remember when Ice Cube was Amerikkka's worst nightmare? I feel old.

Posted by: Tracer Bullet at October 18, 2009 9:10 PM

WHERE THE FUCK IS BLACK DYNAMITE?!?!!?!!

*ahem* Sorry about that. What I mean to say was:

WHERE THE MOTHERFUCK IS BLACK DYNAMITE?!?!!?!!

Posted by: Vermillion at October 18, 2009 9:32 PM

Black Dynamite: $141k on 70 screens.

Want to see it. Haven't yet. Prisco jizzed over it on the Twitters, for what it's worth.

Posted by: William Goss at October 18, 2009 9:34 PM

'The Janky Promoters'?

What does that mean? What is 'janky' and why does it need promoting?

I scared.

Posted by: Daniel Hall at October 18, 2009 9:41 PM

Janky: "adjective used to describe a person, place or thing which is questionable, fucked up, wrong, strange, broken down, undesirable, and/or just some thing you can't think of another word for."

(UrbanDictionary.com, y'all.)

Posted by: William Goss at October 18, 2009 9:42 PM

like your mama?

Posted by: pasadenamike at October 18, 2009 10:12 PM

So I went to see It Might Get Loud Friday night (GO SEE IT), and when I got out there was a huge line for WTWTA. It was almost all kids between about 14-19 years old. So I can see why they weren't too young to want to watch but I was definitely not expecting that to be the demographic it appealed to. I didn't see a single family group or any young kids with the older ones. Where are they advertising this thing? The Hipsterama at the mall?

Posted by: Anne (in Reno) at October 18, 2009 10:28 PM

(ahem) I believe the correct usage is "Like yo mama?"

Posted by: Tracer Bullet at October 18, 2009 10:40 PM

I'm not shocked at the Where the Wild Things Are gross, all heavily marketed kids movies make fucktons of money, even though just about everyone says it's a crappy kids movie.

Posted by: George at October 18, 2009 10:49 PM

the only thing scarier than the preview for paranormal activity is that "human-dog hybrid?" ad that has been running below the comments. haunting. my. dreams.

Posted by: Christopher at October 18, 2009 11:44 PM

So what, do you reckon will the drop off be for Where The Wild Things Are? The aforementioned 6th Saw is coming, but also The Vampire's Assistant, Astro Boy, and Amelia. I guess Saw VI is a lock for #1 -- tis the season for torture porn. And then there was Dustin's reminder about the Twilight epidemic that is grossly more pervasive and only slightly less dangerous than H1N1. Will they embrace or condemn a vampire film without Robert Pattinson? ( Goddamnit! I nearly misspelled his name b/c I referenced one of the quotes from Dustin's article -- it wasn't his last name.. some dumb bitch spelled it Robbert)

In any event, I am encouraged. If WTWTA drops, it will be because it is recognized as the artistic film without the widest kind of appeal; at least it got a good opening. Why is that encouraging? Given the steep decline of Couple's Retreat America got a good look at a pile of shit, and believe it or not, thought better about recommending to their friends and family that they dig in.

Posted by: jmulbe at October 19, 2009 12:48 AM

Saw Paranormal Activity for the second time this weekend. Six people walked out, which was disappointing, as they had no patience to get to the good stuff after just 20 minutes of movie.

Posted by: Venture82 at October 19, 2009 12:51 AM

Vampire's Assistant is fun, especially for teens, and I wish it well.

Astro Boy, on the other hand, shares a first act with A.I. Lovely to look at, bright and shiny for kids, but tonally askew from the start...

Posted by: William Goss at October 19, 2009 12:53 AM

It's 1 am. My bedroom lights are on. My eyes are droopy and tired but I refuse to close them. I need to pee but I am too scared to open my bedroom door. And I keep looking up to the attic opening...that just so happens to be located on my bedroom ceiling...every 10 seconds.

Guess what movie I saw tonight.

Posted by: Manda90210 at October 19, 2009 1:14 AM

oh Manda90210, i feel you.
i was in tekei's tonight, in a booth, and when paranormal activity came up in conversation, everyone involved went kinda creepy.

powerfully nuanced spookiness aside, my theater experience was top notch as people kept getting up and running out of the theater. i'd never seen that type of behavior and the outbursts heightened the all-around drama of the whole thing.
hands down: best movie-going expeience in years.

Posted by: gp at October 19, 2009 1:37 AM

I walked out of Paranormal Activity so disappointed.

The acting was weak (Katie had a few good scenes though), the dialogue was cringe-inducing at times (who the hell calls their significant other, let alone ANYONE, by their first name THAT many times in a single scene?), the characters were boring as all hell and I didn't give a shit as to what happened to them.

I never believed for a second that this was really happening to them due to both their reactions to events and actions post-events. The part that made me laugh out loud was when they were reviewing the tape from the night the sheets moved on their own and Katie says, blandly, "I THOUGHT something happened last night".

The repetition of scenes in the bedroom grew tiresome, no matter how elevated they became. The shots of Katie standing on the side of the bed for long periods of time were hysterical because they decided to "fast forward" the footage, which made it look like we were watching lost footage from Benny Hill (simple dissolves would have been more affective and helped to stop the audience from laughing).

The psychic tells them at the beginning, "I don't do demons and that's what it sounds like you have." Yet, for some reason, he's brought back toward the end to say the exact same thing that was covered in that previous scene. It would have been far better to have them bring in a priest who says, "Fuck all y'all...I'm out of here."

What was the point of introducing the internet story about a girl from the 60's who had experienced the same thing? You've already sold the fact that there's a ghost in the house and it is following Katie. No point whatsoever.

I could go on and on...

So disappointed.

Posted by: slap happy at October 19, 2009 2:58 AM

I think this will be the first Saw sequel that opens under $20M. Even the most die hard fans have to be tired of it by now. I've seen them all at home and while I liked 1-3 (Note: part 3 was one of the most intense fucked up horror movies in some time. Really unpleasant but well done.), they have just gotten progressively worse. Part 5 was mostly terrible, cheap looking effects, and the series plot is now so convoluted and contradictory you need cliff notes to make any sense of it.

At this point in the series we know there were at least 4 people involved in the games of the first movie. Jigsaw is like a supervillain with henchmen that he continues to control despite having been dead since the 3rd movie. And from the hints in part 5 his wife was involved also? Ugh. 5 of them was more than enough, I'm done with the franchise. If I get really curious Wikipedia will have a synopsis up by Saturday.

Posted by: TylerDFC at October 19, 2009 8:08 AM

Guess what movie I saw tonight.

Love Happens?

*shudder*

Posted by: branded at October 19, 2009 9:14 AM

The PG-13-ified remake of The Stepfather only opened to fifth place with $12.3 million

And Terry O'Quinn smiles cryptically.

Posted by: Natural 20 at October 19, 2009 10:15 AM

So I went to see It Might Get Loud Friday night (GO SEE IT)

Posted by: Anne (in Reno) at October 18, 2009 10:28 PM
---
Me too, on Sunday. There are some good moments (Page playing air guitar, looking so happy, is maybe the best one, and Edge seems like a genuinely good down-to-earth guy, in enormous contrast to U-know-who from his own band) but the summit itself wasn't as transcendant as I was hoping. I don't think there's a lot there for people who aren't guitarheads. I still thought it was worth $5 anyway at my indie, just to encourage them to keep bringing off-the-wall little movies like this to my town.

Besides, "Zombieland" and "Paranormal" will be in the theaters until at LEAST Halloween, right? You hear me, Carmike and Hollywood?

Posted by: , (TCFKAB) at October 19, 2009 10:31 AM

First weekend gross never has anything to do with what the audience actually thinks about the film, so don't go thinking America had a change of taste in the last week. The only factor that has anything to do with opening gross is marketing, regardless of content or quality. With the right trailer and the right built-in sentiment for a popular book, you can lead a sheep to an art film almost as easily as you can lead it to the lowest-common-denominator drek. The second weekend percentage drop is where you find what people truly thought of it.

Posted by: DarthCorleone at October 19, 2009 11:58 AM

At the Circle's premiere of It Might Get Loud, they had the director (Davis Guggenheim) on skype afterward and he indicated that the DVD would be out in December with more summit/jamming coverage in the special features.

This news was almost as good as the look/derisive comments the entire theater hurled at the middle-aged asshole who talked to his bleached-out babe all through the Q&A and then asked a question that had been asked and answered 3 minutes before.

Posted by: laredo at October 19, 2009 12:03 PM

God, I loved that movie. I think the main reason some people didn't like it is that they thought it was intended for children. But really, it's not for the children, but rather about them. It perfectly captures the mindset of a 9-year-old boy, better than any film I've ever seen. It's visually arresting, layered with subtext and dramatic irony, and extremely moving. My girlfriend couldn't stop crying. I got choked up myself (though, being a dude, I'm incapable of producing tears for anything but sporting events). I'm glad so many people saw it. Now if only more critics would have gotten their heads out of their asses.

Posted by: Christian H. at October 19, 2009 12:37 PM

Saw The the Stepfather on Saturday. (That would be a great movie title, by the way.)

It was like a huge fail monster leaving little piles of fail in its wake. If it wasn't for the fact that Amber Heard skipped around in a bikini for every scene in which she was featured, I probably would have walked out. (Although, there were a few scenes where she was "relaxing" or "writhing" in her skivvies, which felt much like a photo shoot for Maxim.)

Can't wait to read the review.

Posted by: readrick at October 19, 2009 2:42 PM

I'm not surprised at the negative reactions Paranormal Activity has generated from some. Horror (like comedy) is a very visceral movie genre and while folks will admit to laughing at bad jokes, they don't like to admit to being scared out of their seats.

Is it a great movie? No. But I liked it far more than any of the Saw movies (even the first one). Unlike The Blair Witch Project, it's not all left to your imagination. You actually see enough to convince you that there is something wrong here.

But I have some criticisms. At what point should Katie and Micah not called the psychic doctor (who seemed to pull the James Woods move out of Scary Movie 2 when he came back) and asked for another reference? Or how about calling a priest or two? I think that's what everyone who's hating Micah subconsciously is saying to themselves. "Your brilliant plan to get rid of it is to film it and piss it off? Is you retarded or just brain dead?"

And they do say that this thing is tied to Katie as a means to avoid the "Why didn't you leave?" argument. But it would have been good to have shown that this demon would continue to follow and threaten them even if they left the house. Of course, the limit of this "cinema veritas" always comes back, i.e. "WHY ARE YOU STILL FILMING THIS?!"

The director does a good job of establishing the rules and sticking by them. And everytime you saw that static camera shot of their bedroom, you knew bad things were going to happen. Folks were looking away by movie's end.

So I'd still say go see it for the experience.

Posted by: Fredo at October 19, 2009 3:29 PM

TKFCAB, I loved seeing the Edge too, since Bono is so out front all the time you forget how much of a contributor the Edge is, between all the writing and singing he does. But I agree, it helps to be a guitar head (or married to one).

laredo, you just ensured somebody's getting the DVD for Christmas. Thanks for the tip.

Posted by: Anne (in Reno) at October 19, 2009 3:30 PM

I caught WTWTA Saturday, and I still can't stop thinking about it.
It was a let down at first, but the more I think about it, the more I come around to it.
I think it does perfectly capture the 9 year old, goofy, Will the size of a planet, gloriously rejoiceful, out of control, sad, lonely, angry-at-the-drop-of-a-snowball-fort, inchoately fascistic, helplessness of that age.
I mean, it is called Where the Wild Things Are, after all.
The Wild Things are his emotions, no?
Max learns that he is not in control of his "wild" side.
That his old "teddy bears" now have teeth.
That he is not a good "king". Yet.

I would really love to read a blog or website of actual children's reviews of this movie so we could get past this "is it good for children or not" thing.
Or at least a "traumatized/not traumatized" poll.
The best review I heard was, I believe, A.O. Scott, who said something to the extent of "I think kids will be fine with it. But I think it will scare the Grown Ups."

Posted by: Odnon at October 19, 2009 4:19 PM

Please, can we be real for a moment. Giant puppets are terrifying to children. You would have to be a fool to think that this movie was for kids. A FOOL whohas never attempted to take a young child to Sesame place. Giant Bert and Ernie, they are the stuff of nightmares.

Posted by: Alexis at October 20, 2009 9:48 AM





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