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The Tipping Point by Malcolm Gladwell


Cannonball Read / Sophia

Book Reviews | June 4, 2009 | Comments (16)


I was a little surprised by some of the rather negative reviews of Malcolm Gladwell’s books on my library’s website. Sure, his books aren’t exactly scientific, but they’re interesting, informative and entertaining. I read Blink a while ago and learned some fascinating things about my subconscious, so when The Tipping Point (2000) came onto my radar again recently, I picked it up.

Gladwell discusses trends in The Tipping Point, likening trends to viruses and focusing on what causes trends and describing how they spread. He breaks his theory down into the people that cause trends to spread (connectors, mavens, and salesmen), whether something is “sticky” or not, and the context of the situations. It takes a pretty talented writer to make a topic like this so readable and entertaining, and Gladwell manages this through clear writing, compelling logic, and fascinating anecdotes.

Gladwell’s theory begins with the story of Hush Puppies, the classic American shoe that was soon to be phased out because of low sales. But when some trendy Manhattanites started buying the shoes in thrift stores around 1994, the shoe “caught on” and went from sales of 30,000 to 430,000 in 1995, to six times the latter by 1996. Every point that Gladwell makes in The Tipping Point is accompanied by a fascinating little tale. I was impressed by the breadth of his examples. Gladwell jumps from Hush Puppies, to Sesame Street, to the Goetz subway shooting in NYC, to a teen suicide epidemic in Micronesia. And even though Gladwell’s theory isn’t exactly “proven” in a scientific way, he creates a compelling explanation for how the world works. Maybe it’s because I had a lot of Economics in college, so I’m used to this kind of theorizing, but I liked Gladwell’s arguments. And even if some of his points are somewhat obvious: charismatic and well-connected people serve to spread trends, the clear way in which he identifies these people and the stories he tells along the way make this book worth reading.

This book is part of the Cannonball Read series. Sophia is comfortably in second place with 80 books read. You can read more of her reviews at My Life As Seen Through Books.


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Comments

I can't even describe how annoying I found this book to be. The ideas are just so obvious...he's made a career of pointing out the banal as though he was the first person to ever notice it. And he's so smug about it. I kept trying to read it, I wanted to find out what everyone was so impressed by. Well, I never found it. Actually it reminded me of reading a first-year Sociology textbook in college.

Posted by: AM at June 4, 2009 9:21 AM

I haven't read this, but will definitely have to get it. I'm about halfway through Gladwell's Outliers, his theory of why people become tops in their fields, which is also fascinating. His premise is that, though we think it's the most talented and smartest who get to the top, in reality it is the result of a unique microcosm of talent, work, age, ethnic background, and especially happy circumstance providing the person with opportunity that causes a "genius" of some sort. Very interesting. He is truly brilliant at making dry facts come alive.

Posted by: angelbabe at June 4, 2009 9:27 AM

I read Blink and was blown away, I am reading Outliers and so far I am quite impressed. However, the Tipping Point just doesn't match up to the other two. It's still an interesting book, but it doesn't flow as well as the other two. But as far as sophomore slumps go, it's one of the better ones.

Gladwell does sometimes think he is reinventing the wheel by bringing up things that we've known forever. (something like water is wet or salt tastes salty) but I enjoy the stories about the people themselves and how he ties them together. I recommend all of the books, but Tipping Point is like the Return of the Jedi of this trilogy.

Posted by: Rubble44 at June 4, 2009 9:33 AM

AM, sorry the ideas aren't so obvious to many of the rest of us, nor are they necessarily banal. For many people, nonfiction that puts a point on things we may have intuited or wondered about is valuable and interesting.

Maybe the problem is that you'd already read the first-year sociology book, which you might realize most people do not do.

Posted by: Caroline at June 4, 2009 9:53 AM

True, but the Pajibaverse strikes me as more educated than the general population. This book is aimed squarely at the general population.

Posted by: AM at June 4, 2009 10:59 AM

I actually preferred The Tipping Point to Blink, if only because I found the examples he gave fascinating.

And Rubble-- The Tipping Point was no sophomore slump-- it was actually his first book, printed five years prior to Blink.

Posted by: SackmementoCalifornia at June 4, 2009 11:34 AM

I saw Gladwell on cable and thought what he said was fascinating, but "Blink" was just too much to bear, especially the guy who took the scientific test over and over again to prove he wasn't a racist. It was one of those non-fiction books that makes the same point about 25 times in slightly different ways.

Posted by: potatohead2 at June 4, 2009 11:35 AM

I love Gladwell's articles in the New Yorker, but don't think his style sustains an entire book. He's brilliant in snippets, i.e. his fascinating article from a year or so ago about prestigious schools and diversity.

Posted by: samantha t at June 4, 2009 11:40 AM

My problem with the Gladwell phenomenon is that a little bit of misplaced knowledge in the wrong hands in a dangerous thing. Perhaps my annoyance is more at folks who read these books but don't think about them critically than it is at Gladwell's intent.

Posted by: JoAnna at June 4, 2009 12:02 PM

I'm reading Tipping Point right now and find it very interesting. I'm in the chapter discussing the rule of 150 and find it very pertinent to my company which is hovering around 130 people right now. I've also labelled myself a "connector"...

Posted by: amanda47 at June 4, 2009 12:17 PM

The Tipping Point is basic Advertising/ Marketing 101. At some point every kid in the area has read it. When I was working in music PR I actually saw my boss guffaw at someone who hadn't read it. I've heard his use of the term 'maven' used in actual conversations more then once.

That being said...everyone knows he isn't a rocket scientist. These aren't hard facts by any means. They are correlations. And as such correlations never equal causation. The Tipping Point was a good blend of anecdotes, Blink...seemed, well, obvious, and Outliers...well that book is trainwreck honestly. It's like he tried to play both cards to the nature vs. nurture debate. He circled around and around, stated, rebuked, and restated things again,...then topped it all off with a chapter on how awesome his mom is.

Posted by: Ren at June 4, 2009 1:04 PM

I don't think it takes someone charismatic for a trend to spread. It takes a lot of fucking sheep who brainwash themselves so freakin' easily. People who never think outside the box and stop to think "hey, why am I exactly doing this thing? What does it mean?". We're full of social norms which no one ever questions and as soon as someone says/does/wears/eats etc something differently we scorn at him/her. All it takes a cool advertisement and everyone will go rushing to buy that particular thing as if it's the most innovative thing since sliced bread... even if they don't need it, even if they already have something like it in the wardrobe, even if it's silly, they WILL buy it. Marketing and brainwashing is key. Today with all kinds of media it's easier than ever before.

Posted by: barf at June 4, 2009 1:29 PM

Barf- I do agree that he skips a couple of points. For example the hush puppies story- kids in manhattan end up in a lot of magazines (my high prom was in Seventeen)and/or have parents in publishing. Therefore a couple of kids wearing vintage stuff in NYC can have an overwhelming influence on fashion.

But I do like the discussion about connectors, mavens and salepersons. I happen to be a connector and have a friend who is a maven but we don't yet have a salesperson (weird slightly creepy people in general) to push our idea/website. Therefore, it languishes as a low-level non-profit.

Posted by: amanda47 at June 4, 2009 1:51 PM

barf:

You're my new hero. Care to join me on an Uggs-rampage?

Posted by: PaddyDog at June 4, 2009 2:48 PM

I despised this book. While reading it, I found myself thinking, "huh, that's interesting. . .," and "I didn't know that." Then, after finishing, and letting it digest a little bit, I realized that the whole thing is a made up bunch of horseshit. To say his conclusions were not "entirely" scientific is a colossal understatement. He just writes something he believes and uses an anecdote to bolster his position. For example, the whole bit about the "phone book quiz," has to be a joke. I even thought that was absurd while reading--no digestion required. It seems to me that he is mostly interested in destroying commonly held ideas with counter-intuitive claims backed up only by his half-assed observations. Anyway, I'm not a huge fan, in case you were wondering.

Posted by: Hoof Hearted at June 4, 2009 3:10 PM

That sounds just like what the doctor ordered PaddyDog. Charge!!

Posted by: barf at June 5, 2009 6:11 AM